Senior Marketing Analyst

Globo

Senior Marketing Analyst at Globo, leading strategic marketing campaigns across TV and digital platforms, enhancing audience engagement through innovative projects.

Posted 7/20/2026full-timeRio de Janeiro • 🇧🇷 BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading strategic marketing campaigns across various platforms, with a strong focus on communication, content development, and performance analysis. Proven ability to manage relationships with agencies and partners while ensuring compliance with broadcasting rights and institutional guidelines.

Highest-signal resume keywords

Strategic PlanningMarketing Campaign DevelopmentCommunication ManagementBudget ManagementVendor Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

MarketingCommunicationsSports MarketingAudiovisual ProductionContent Development

Soft Skills

Relationship ManagementPresentation SkillsAnalytical Thinking

Certifications & Qualifications

Bachelor’s Degree in CommunicationBachelor’s Degree in AdvertisingBachelor’s Degree in MarketingBachelor’s Degree in Journalism

Industry Keywords

Creative ConceptsProject Performance IndicatorsInfluencer MarketingOnline/Offline Activation PlansSports Broadcasting Rights

About the role

Key responsibilities & impact

Lead the strategic planning, development and execution of marketing campaigns, ensuring consistency across TV, digital platforms and other audience touchpoints;
Oversee the development of communication, content, media, influencer and online/offline activation plans;
Prepare and direct strategic briefings for campaigns, creative assets and special projects;
Serve as the area’s technical reference in the development and approval of creative concepts, visual identities, scripts, communication pieces and other creative deliverables;
Ensure creative consistency across all area projects, supporting analysts and partners in evolving creative solutions;
Manage relationships with agencies, suppliers and strategic partners;
Prepare executive presentations for senior leadership;
Monitor project performance indicators, turning data into learnings and strategic recommendations;
Ensure all strategies respect sports broadcasting rights and the company’s institutional guidelines.

Requirements

What you’ll need

Bachelor’s degree in Communication, Advertising, Marketing, Journalism or a related field.
Proven experience in marketing, communications or sports marketing.
Experience in audiovisual production and working on set is desirable.
Knowledge of budget management and vendor/supplier management is desirable.

Benefits

Comp & perks

Our selection processes are conducted 100% remotely, and we encourage applications from anywhere in Brazil and worldwide.
Opportunity for growth in a company that handles large-scale projects and innovations.
Inclusive and diverse work environment.