Daktronics

Marketing

• Develop and lead the annual and quarterly marketing strategy for the Transportation vertical, aligned to segment business goals and Daktronics' global marketing framework
• Own competitive positioning, messaging architecture, and segment value proposition
• Drive go-to-market strategies for new products, solutions, and initiatives from planning through launch and sustainment
• Identify market development opportunities and translate them into actionable marketing initiatives
• Build and maintain a deep understanding of the Transportation market - customers, competitors, trends, and regulatory landscape
• Own and execute integrated marketing campaigns across digital, events, email, social, and paid media channels
• Lead persona development, customer journey mapping, and segmentation to sharpen targeting and engagement
• Drive lead generation, nurturing, and conversion programs in close alignment with sales priorities
• Deploy account-based marketing (ABM) approaches for high-value prospects and key accounts
• Define and track campaign KPIs including pipeline contribution, revenue influenced, MQL volume, and marketing ROI
• Identify gaps in the sales enablement toolkit and develop assets aligned to the customer buying journey
• Partner with Sales to improve marketing effectiveness at every stage of the funnel
• Support programs that improve customer acquisition, retention, and lifetime value
• Translate market and customer intelligence into actionable insights for sales and product teams
• Ensure all Transportation vertical marketing reflects Daktronics brand standards with consistency and creative excellence
• Partner with Creative teams to develop compelling, on-brand materials across all channels and formats
• Oversee content strategy for the vertical - thought leadership, case studies, product collateral, and digital assets
• Champion the Transportation vertical narrative internally and externally
• Lead marketing initiatives from concept through execution with clear timelines, ownership, and accountability
• Manage segment marketing budget with discipline, ensuring spend is aligned to business priorities and ROI expectations
• Leverage marketing tools including project management platforms, CRM, marketing automation, and DAM systems
• Track, analyze, and report on campaign performance — providing insights and recommendations to continuously improve effectiveness
• Support annual and quarterly planning and budgeting processes
• Partner with the Transportation Market Segment Leader to align marketing strategy with business priorities and growth targets
• Collaborate with Product Management on product launches and market introduction strategies
• Work with Trade Shows & Events team to align tradeshow and events participation with broader vertical marketing strategy
• Coordinate with the Director of Marketing and other teams on strategy, timelines, resources, and priorities
• Serve as the marketing voice for the Transportation vertical in cross-functional discussions

Marketing Strategist – Transportation

Customer Success Manager

• Support the successful onboarding, adoption, and engagement of subscription service customers by guiding them through setup, providing ongoing communication, and strengthening renewal and expansion opportunities.
• Manage community engagement, gather customer insights, and collaborate across teams to improve the customer experience.
• Own the customer success lifecycle, including onboarding, adoption, engagement, retention, and renewal strategy, using customer data and key performance metrics to continuously optimize the customer experience.
• Maintain, document, and continuously improve the end-to-end customer success journey, ensuring customers receive the right communications, training, and support at each stage of their subscription lifecycle.
• Own customer success KPIs, including onboarding completion, activation, engagement, retention, renewal, and customer satisfaction.
• Analyze customer success metrics and trends to identify opportunities to improve the customer journey and overall customer health.
• Develop, execute, and continuously optimize customer success strategies based on customer behavior, feedback, and performance data.
• Maintain consistent communication via phone, email, and community messaging.
• Log all customer touchpoints in CRM/tracking tools (Salesforce, Wrike, Excel).
• Build and maintain customer health dashboards and regularly communicate insights and recommendations to leadership.
• Develop standardized outreach materials (templates, scripts).

Customer Success Specialist

Project Manager

• Project management of standard orders and custom projects, which include installation subcontracting
• Evaluate and verify information on project-related forms
• Review Request for Proposals and Bid Document to develop a full understanding of the project requirements
• Prepare scopes of work and obtain competitive installation subcontracting quotes
• Communicate project details with all stakeholders
• Manage orders through design and manufacturing
• Select and manage subcontractors
• Coordinate project schedule and responsibilities both internally and externally
• Proactively seek opportunities to improve profits and negotiate change orders
• Provide analysis of projects upon completion
• Accountable for overall success of project managed, including overall project budget
• Collaborate with Sales, customers, and project team members
• Travel to project job sites as required to effectively manage the project from order to customer acceptance
• Perform other duties as assigned and needed to meet customer expectations

Construction Project Manager

Sales

• Lead the sales function from strategy through execution, working closely with regional sales teams, channel partners, marketing, product management, engineering, operations, finance, and service.
• Developing and executing a comprehensive AV sales strategy aligned with Daktronics’ growth, revenue, and profitability objectives.
• Leading, coaching, and developing a team of sales leaders and sales professionals to achieve individual and team performance goals.
• Driving disciplined pipeline management, forecasting accuracy, territory planning, and pursuit prioritization across the AV sales organization.
• Building and strengthening relationships with key customers, consultants, end users, integrators, and channel partners in the AV ecosystem.
• Partnering with marketing and product management to align go-to-market strategies, market messaging, demand generation, and product positioning with customer and industry needs.
• Supporting high-value and strategic customer pursuits, including executive-level relationship management, negotiation support, and complex opportunity advancement.
• Monitoring market trends, competitive activity, channel dynamics, and customer needs to identify opportunities, risks, and investment priorities.
• Collaborating cross-functionally to improve quoting, proposal quality, customer responsiveness, delivery alignment, and overall commercial execution.
• Ensuring consistent use of CRM tools, sales processes, reporting standards, and commercial policies across the team.
• Contributing to organizational planning, talent development, and strategic decision making as a senior sales leader.

Director of AV Sales

Operations

• Lead service delivery manager and team execution.
• Lead, coach, and develop the Service Delivery Managers responsible for Service Coordination, Remote Technical Support, and On‑Site Technical Support.
• Establish clear expectations, leadership cadences, performance routines, and accountability for service delivery outcomes.
• Ensure day-to-day service execution remains aligned with customer needs, operational priorities, and long-term service transformation goals.
• Define and advance the future-state operating model for end-to-end service delivery across coordination, remote support, on-site support, and parts/materials.
• Translate strategic priorities into roadmaps, operating cadences, governance routines, and cross-functional improvement plans.
• Lead initiatives that improve response time, resolution speed, first-time fix, utilization, customer predictability, and cost-to-serve.
• Identify where standardization, automation, data quality, knowledge management, or service design can help the organization scale.
• Manage KPI/SLA frameworks, dashboards, scorecards, and operating reviews that create visibility and accountability.
• Improve process, handoffs, and service design using Lean/CI tools, root cause analysis, and practical change management.
• Partner with IT and system owners to improve service-enabling tools, translating operational needs into system requirements, data needs, and workflow improvements.
• Align leaders across service, business units, product, engineering, IT, and supply chain around shared priorities and clear tradeoffs.

Strategic Operations Manager

Account Executive

• Leverage sales experience to strategically build relationships
• Proactively cold call AV Integrators to educate on Daktronics products
• Develop strategy to on-board target integrators
• Collaborate with AV Sales team to gather market intelligence
• Understand project and customer needs
• Develop and present dynamic presentations in various settings
• Develop weekly sales plan
• Utilize Salesforce to manage accounts and sales opportunities

Audio/Visual Sales Representative, New England Region

• Engage with airport operations management, commercial airline property management, architects, and sales channel(s) involved with airport landside operations, on-call services, and capital improvement design and construction projects.
• Establish and nurture working relationships, educate on Daktronics solutions, and influence the design of visual communications systems.
• Deliver dynamic presentations in various settings to the entire range of audiences in this market.
• Coordinate with sales teams from the Out of Home, Commercial, and Spectacular markets as needed to develop successful engagement and proposal strategies.
• Involve the appropriate sales and technical support teams as necessary, including Application Engineering, Project Management, and Subject Matter Experts.
• Prospect for new business opportunities at airports.
• Manage those opportunities through the entire customer journey (sales cycle).
• Develop a working knowledge of the capital improvement planning and design process and stakeholders involved.
• Understand various procurement methods (Design-build, CM@R, Progressive DB, etc.) and how they translate into the organization of visual communications systems design packages.
• Deliver winning quotations and proposals and follow up from bid through negotiation phases.
• Plan, prioritize, and record sales activities.
• Develop and execute a weekly sales plan to include customer meetings, presentations, trade shows, cold calls and planned calls, research, and follow-up.
• Utilize Salesforce Customer Relationship Management (CRM) to manage accounts, sales opportunities, leads, and all customer engagement activities.
• Utilize Challenger Sales concepts in the selling process.

Aviation Sales Representative – Rocky Mtn/Western Region

• Engage with airport operations management, commercial airline property management, architects, and sales channel(s) involved with airport landside operations
• Establish and nurture working relationships, educate on Daktronics solutions, and influence the design of visual communications systems
• Deliver dynamic presentations in various settings to the entire range of audiences in this market
• Coordinate with sales teams from the Out of Home, Commercial, and Spectacular markets as needed to develop successful engagement and proposal strategies
• Involve the appropriate sales and technical support teams as necessary, including Application Engineering, Project Management, and Subject Matter Experts
• Prospect for new business opportunities at airports
• Manage those opportunities through the entire customer journey (sales cycle)
• Develop a working knowledge of the capital improvement planning and design process and stakeholders involved
• Understand various procurement methods (Design-build, CM@R, Progressive DB, etc.) and how they translate into the organization of visual communications systems design packages
• Deliver winning quotations and proposals and follow up from bid through negotiation phases
• Plan, prioritize, and record sales activities
• Develop and execute a weekly sales plan to include customer meetings, presentations, trade shows, cold calls and planned calls, research, and follow-up
• Utilize Salesforce Customer Relationship Management (CRM) to manage accounts, sales opportunities, leads, and all customer engagement activities
• Utilize Challenger Sales concepts in the selling process

Aviation Sales Representative – Rocky Mtn/Western US

• Leverage sales experience to strategically build relationships.
• Proactively cold call AV Integrators to educate on Daktronics products.
• Develop strategy to onboard target integrators.
• Collaborate with AV Sales team to gather market intelligence and effective strategies.
• Understand project and customer needs, organizing appropriate sales and support teams.
• Develop and present dynamic presentations in various settings.
• Plan, prioritize, and document sales activities.
• Daily use of Salesforce to manage accounts, sales opportunities, leads, and all customer management functions.

Audio/Visual Sales Representative – South Central Region

• Leverage sales experience to strategically build relationships
• Understand and successfully articulate the benefits of indoor LED displays as compared to other technologies
• Proactively cold call AV Integrators to educate on Daktronics products
• Develop strategy to on-board target integrators
• Collaborate with AV Sales team to gather market intelligence
• Understand project and customer needs, organize, and involve appropriate sales and support teams
• Develop and present dynamic presentations in various settings
• Develop weekly sales plan
• Utilize Salesforce to manage accounts, sales opportunities, and customer management functions
• Daily use of Salesforce to manage accounts, sales opportunities, leads, and all customer management functions

Audio/Visual Sales Representative – South East Region

• Engage with airport operations management, commercial airline property management, architects, and sales channel(s) involved with airport landside operations
• Establish and nurture working relationships, educate on Daktronics solutions, and influence the design of visual communications systems
• Deliver dynamic presentations in various settings to the entire range of audiences in this market
• Coordinate with sales teams from the Out of Home, Commercial, and Spectacular markets as needed to develop successful engagement and proposal strategies
• Develop a working knowledge of the capital improvement planning and design process and stakeholders involved
• Deliver winning quotations and proposals and follow up from bid through negotiation phases
• Develop and execute a weekly sales plan to include customer meetings, presentations, trade shows, cold calls and planned calls, research, and follow-up
• Utilize Salesforce Customer Relationship Management (CRM) to manage accounts, sales opportunities, leads, and all customer engagement activities.

Aviation Sales Representative

• Leverage sales experience to strategically build relationships: Understand and successfully articulate the benefits of indoor LED displays as compared to other technologies such as video walls and projection systems when appropriate.
• Proactively cold call AV Integrators to educate on Daktronics products, create interest in reselling our display systems.
• Utilize Daktronics guidelines to develop AV Integrator Sales Partners.
• Develop strategy to on-board target integrators, implement and adjust strategy as needed to develop relationship depth to develop business relationship with AV Integrators.
• Collaborate with AV Sales team to gather market intelligence, effective strategies, competitor updates, and industry practices and share during AV Sales team meetings.
• Understand project and customer needs, organize, and involve appropriate sales and support teams to best support the customer, includes but not limited to Project Management, Application Engineering, Legal, and Accounting.
• Develop and present dynamic presentations in various settings including military briefings, media companies, architects, construction companies, and corporate business settings.
• Plan, prioritize, and document sales activities: Develop weekly sales plan to include, but not limited to, frequent travel to building relationships through customer meetings, presentations, trade shows, cold calls, and planned calls.
• Utilize Salesforce to develop lists and schedules to proactively follow up on new leads and tasks to effectively manage time.
• Utilize Challenger Sales concepts in the selling process.
• Daily use of Salesforce to manage accounts, sales opportunities, leads, and all customer management functions. Work schedule will include evenings, weekends, and overnight travel.

Audio/Visual Sales Representative

• responsible for improving operational performance across Global Services functions
• drive measurable improvements in efficiency, customer experience, and cost-to-serve by optimizing people, processes, and enabling systems
• partner closely with service leaders, the business units, and IT to align operating models and execution to defined KPIs/SLAs and to ensure the service operation is supported by effective systems, data, and governance
• identify constraints, handoff issues, rework drivers, and system gaps
• establish & enforce operating norms (daily/weekly performance reviews, tiered escalation, cross-team prioritization) and translate insights into actionable improvement plans
• deliver measurable improvements in KPI including response time, resolution speed, first-time fix, utilization, and cost-to-serve
• maintain a KPI framework aligned to service outcomes; create visibility through dashboards, scorecards, and management reporting
• identify capacity constraints and workload drivers; recommend staffing models, tiering structures, scheduling improvements, and workload balancing
• implement leading indicators to proactively manage risk (e.g., aging backlog, parts readiness for scheduled visits, repeat incident rate, escalation volume)
• own continuous improvement initiatives using Lean/CI tools (value stream mapping, root cause analysis, standard work, visual management, A3, Kaizen, 5 Whys)
• drive reduction of waste (handoffs, motion, waiting, overprocessing, rework) and improve flow between teams
• build scalable process documentation and governance to sustain improvements and minimize drift
• partner with IT/system owners to evaluate and enhance service enabling tools (e.g., case management/CRM, field service management, knowledge base, parts logistics/ERP, scheduling/dispatch, reporting tools)
• accelerate adoption: training, SOPs, job aids, change management, and feedback loops to ensure tools support real workflows
• serve as the “connector” across functions to ensure consistent prioritization and coordinated execution
• facilitate alignment with Product/Engineering on defect trends, product reliability issues, knowledge gaps, and serviceability improvements
• own communication plans and stakeholder engagement to ensure changes are understood, adopted, and sustained
• improve customer experience through better predictability, faster resolution, and fewer repeat events
• support strategic initiatives related to service transformation, scalability, and recurring revenue readiness

Service Operations Manager

Director

• Shape the future of software business and lead platform strategy across software, control systems, and SaaS offerings.
• Drive portfolio direction, roadmaps, and investment priorities to accelerate growth and build scalable platforms.
• Set the software portfolio vision and roadmap.
• Prioritize products, platforms, and partnerships that drive growth.
• Define cloud platform strategy and shared services for scalable growth.
• Partner with Engineering and Architecture on hybrid solutions.
• Turn customer and market insight into strategy, shaping roadmap decisions.
• Influence SaaS packaging, pricing, and growth strategy.
• Lead portfolio governance and investment prioritization.
• Guide investment decisions across the portfolio lifecycle.
• Lead cross-functional alignment across key teams to shape executive decisions on strategy and priorities.

Director of Software Portfolio Strategy

3D Artist

• Design and produce high-quality 2D and 3D motion graphics for LED display systems.
• Create motion graphics optimized for a wide variety of screen sizes, shapes, and unique LED configurations.
• Leverage knowledge of emerging AI-powered creative tools and platforms to enhance workflows.
• Translate creative direction into compelling visual storytelling.
• Stay current on motion design trends, tools, and emerging technologies.
• Solve complex design challenges independently and as part of a team.
• Lead design efforts on select projects and support/mentor other artists as needed.
• Partner with editors, producers, and designers to resolve technical and creative challenges.
• Maintain organized project files and follow best practices for workflows and version control.