Audio/Visual Sales Representative

Daktronics

Sales Representative for Daktronics selling audio/visual display technology. Engaging with AV Integrators to build relationships and drive sales in the Southeast region.

Posted 6/11/2026full-timeRemote • Alabama, Florida, North Carolina, South Carolina, Tennessee • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Leverage sales experience to strategically build relationships: Understand and successfully articulate the benefits of indoor LED displays as compared to other technologies such as video walls and projection systems when appropriate.
Proactively cold call AV Integrators to educate on Daktronics products, create interest in reselling our display systems.
Utilize Daktronics guidelines to develop AV Integrator Sales Partners.
Develop strategy to on-board target integrators, implement and adjust strategy as needed to develop relationship depth to develop business relationship with AV Integrators.
Collaborate with AV Sales team to gather market intelligence, effective strategies, competitor updates, and industry practices and share during AV Sales team meetings.
Understand project and customer needs, organize, and involve appropriate sales and support teams to best support the customer, includes but not limited to Project Management, Application Engineering, Legal, and Accounting.
Develop and present dynamic presentations in various settings including military briefings, media companies, architects, construction companies, and corporate business settings.
Plan, prioritize, and document sales activities: Develop weekly sales plan to include, but not limited to, frequent travel to building relationships through customer meetings, presentations, trade shows, cold calls, and planned calls.
Utilize Salesforce to develop lists and schedules to proactively follow up on new leads and tasks to effectively manage time.
Utilize Challenger Sales concepts in the selling process.
Daily use of Salesforce to manage accounts, sales opportunities, leads, and all customer management functions. Work schedule will include evenings, weekends, and overnight travel.

Requirements

What you’ll need

Bachelor’s degree in business, economics, marketing, technical area, or a related field, or equivalent experience.
Ability to lift up to 50 pounds.
Mechanical aptitude.
Effectively exercise discretion and independent judgement.
The selected individual must be able to travel by air and ground and comply with the Daktronics Driver Eligibility Policy to begin and maintain employment.
Fluent in English, both written and verbal.
Applicants must be 18 years of age or older.
Ability to meet all workplace safety requirements.
Prefer 3-5 years of field sales experience including negotiating and purchase agreements.
Experience selling to or working in the Audio-Visual Industry is a plus.
Demonstrated ability to build and maintain relationships with sales partners.
Strong computer skills to include but not limited to Outlook, Word, PowerPoint, Excel, Salesforce, and LinkedIn.
Daily/weekly utilization of Salesforce to manage accounts is a requirement. Previous experience using Salesforce is a plus.

Benefits

Comp & perks

employee discount program
employee assistance program
community donation program
unpaid time off
401(k)
Employee Stock Purchase Plan
leaves
disability and accommodations

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

sales experienceproject managementpresentation skillsnegotiatingpurchase agreementsmechanical aptituderelationship buildingmarket intelligenceChallenger Sales conceptscold calling

Soft Skills

strategic thinkingdiscretionindependent judgementcommunicationcollaborationorganizationprioritizationcustomer supportadaptabilitytime management

Certifications

Bachelor’s degreeDriver Eligibility Policy compliance