Marketing Strategist – Transportation

Daktronics

Marketing Strategist leading integrated marketing strategies for Daktronics' Transportation vertical. Focused on demand generation, pipeline marketing, and sales alignment to drive business growth.

Posted 7/15/2026full-timeBrookings • South Dakota • 🇺🇸 United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated marketing strategies that drive demand generation and align with business growth objectives. Proficient in leveraging marketing automation tools, CRM systems, and data analytics to optimize campaign performance and enhance sales alignment.

Highest-signal resume keywords

B2B Marketing ExperienceIntegrated Marketing Strategy DevelopmentDemand GenerationMarketing Automation PlatformsSalesforce CRM

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign ManagementMarket DevelopmentLead GenerationCustomer Journey MappingKPI TrackingContent StrategyAccount-Based MarketingData AnalysisCompetitive PositioningSegmentation

Soft Skills

Excellent CommunicationStakeholder ManagementLeadershipCollaborationIndependent Work

Tools & Technologies

Marketing AutomationCRM SystemsProject Management PlatformsDigital Marketing ChannelsDAM Systems

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in BusinessBachelor’s Degree in Mass CommunicationBachelor’s Degree in Journalism

Industry Keywords

Transportation MarketB2B EnvironmentMarketing ROICustomer AcquisitionCustomer RetentionMarket IntelligenceSales EnablementBrand StandardsCreative ExcellenceCross-Functional Collaboration

About the role

Key responsibilities & impact

Develop and lead the annual and quarterly marketing strategy for the Transportation vertical, aligned to segment business goals and Daktronics' global marketing framework
Own competitive positioning, messaging architecture, and segment value proposition
Drive go-to-market strategies for new products, solutions, and initiatives from planning through launch and sustainment
Identify market development opportunities and translate them into actionable marketing initiatives
Build and maintain a deep understanding of the Transportation market - customers, competitors, trends, and regulatory landscape
Own and execute integrated marketing campaigns across digital, events, email, social, and paid media channels
Lead persona development, customer journey mapping, and segmentation to sharpen targeting and engagement
Drive lead generation, nurturing, and conversion programs in close alignment with sales priorities
Deploy account-based marketing (ABM) approaches for high-value prospects and key accounts
Define and track campaign KPIs including pipeline contribution, revenue influenced, MQL volume, and marketing ROI
Identify gaps in the sales enablement toolkit and develop assets aligned to the customer buying journey
Partner with Sales to improve marketing effectiveness at every stage of the funnel
Support programs that improve customer acquisition, retention, and lifetime value
Translate market and customer intelligence into actionable insights for sales and product teams
Ensure all Transportation vertical marketing reflects Daktronics brand standards with consistency and creative excellence
Partner with Creative teams to develop compelling, on-brand materials across all channels and formats
Oversee content strategy for the vertical - thought leadership, case studies, product collateral, and digital assets
Champion the Transportation vertical narrative internally and externally
Lead marketing initiatives from concept through execution with clear timelines, ownership, and accountability
Manage segment marketing budget with discipline, ensuring spend is aligned to business priorities and ROI expectations
Leverage marketing tools including project management platforms, CRM, marketing automation, and DAM systems
Track, analyze, and report on campaign performance — providing insights and recommendations to continuously improve effectiveness
Support annual and quarterly planning and budgeting processes
Partner with the Transportation Market Segment Leader to align marketing strategy with business priorities and growth targets
Collaborate with Product Management on product launches and market introduction strategies
Work with Trade Shows & Events team to align tradeshow and events participation with broader vertical marketing strategy
Coordinate with the Director of Marketing and other teams on strategy, timelines, resources, and priorities
Serve as the marketing voice for the Transportation vertical in cross-functional discussions

Requirements

What you’ll need

Seven (7)+ years of B2B marketing experience with demonstrated ownership of strategy, campaigns, and measurable business outcomes.
Proven ability to develop and execute integrated marketing strategies aligned to business growth objectives.
Strong understanding of demand generation, pipeline marketing, and sales alignment in a B2B environment.
Experience with marketing automation platforms, CRM systems (Salesforce preferred), and digital marketing channels.
Data fluency comfortable building business cases, tracking ROI, and translating metrics into strategic recommendations.
Excellent communication and stakeholder management skills across sales, product, and executive audiences.
Fluent in English, written and verbal.
Bachelor’s degree in Marketing, Business, Mass Communication, Journalism, or related field.
Ability to work independently and lead initiatives in a distributed, cross-functional environment.

Benefits

Comp & perks

Competitive compensation
Meaningful benefits