Director of AV Sales

Daktronics

Director of AV Sales for Daktronics, leading sales strategy for audio-visual solutions and managing team performance. Collaborating with marketing, product management, and partners to drive growth in the AV industry.

Posted 7/2/2026full-timeRemote • 🇺🇸 United StatesLead💰 $150,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in leading sales strategies and teams within the AV industry, focusing on consultative and channel sales. Proven ability to drive profitable growth through effective pipeline management, relationship building, and cross-functional collaboration.

Highest-signal resume keywords

AV Sales Strategy DevelopmentSales Team LeadershipConsultative Sales ExpertisePipeline ManagementCross-Functional Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales ForecastingTerritory PlanningSales Process DisciplineComplex Solution-Based SellingMarket Analysis

Soft Skills

Strong Communication SkillsNegotiation SkillsExecutive Relationship ManagementCoaching and Development

Tools & Technologies

CRM Tools

Industry Keywords

AV IndustryChannel SalesDirect SalesStakeholder EngagementMarket Trends

About the role

Key responsibilities & impact

Lead the sales function from strategy through execution, working closely with regional sales teams, channel partners, marketing, product management, engineering, operations, finance, and service.
Developing and executing a comprehensive AV sales strategy aligned with Daktronics’ growth, revenue, and profitability objectives.
Leading, coaching, and developing a team of sales leaders and sales professionals to achieve individual and team performance goals.
Driving disciplined pipeline management, forecasting accuracy, territory planning, and pursuit prioritization across the AV sales organization.
Building and strengthening relationships with key customers, consultants, end users, integrators, and channel partners in the AV ecosystem.
Partnering with marketing and product management to align go-to-market strategies, market messaging, demand generation, and product positioning with customer and industry needs.
Supporting high-value and strategic customer pursuits, including executive-level relationship management, negotiation support, and complex opportunity advancement.
Monitoring market trends, competitive activity, channel dynamics, and customer needs to identify opportunities, risks, and investment priorities.
Collaborating cross-functionally to improve quoting, proposal quality, customer responsiveness, delivery alignment, and overall commercial execution.
Ensuring consistent use of CRM tools, sales processes, reporting standards, and commercial policies across the team.
Contributing to organizational planning, talent development, and strategic decision making as a senior sales leader.

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Communications, Engineering, or a related field
Ten (10) or more years of progressive sales experience, including significant leadership responsibility in AV, technology, capital equipment, or complex solution-based selling environments
Demonstrated success leading and developing sales teams and sales leaders to deliver profitable growth
Strong understanding of consultative sales, channel sales, direct sales, and multi-stakeholder buying processes
Experience building relationships with integrators, consultants, end users, and other key stakeholders in the AV industry
Strong business acumen, including forecasting, pipeline management, margin awareness, territory planning, and sales process discipline
Ability to work effectively across functions and influence decisions in a matrixed environment
Strong communication, presentation, negotiation, and executive relationship skills
Analytical mindset with the ability to use data and market insight to guide decisions and improve performance
Understanding of Daktronics customers, products, systems, and processes, or the ability to quickly build that knowledge
The selected individual must be able to travel by air and ground and comply with the Daktronics Driver Eligibility Policy to begin and maintain employment
Fluent in English, written and verbal.
Applicants must be 18 years of age or older
Daktronics does not sponsor, renew, or extend immigration visas for this position.

Benefits

Comp & perks

Competitive compensation
Meaningful benefits
Financial relocation assistance for positions requiring specific location