Audio/Visual Sales Representative – South East Region

Daktronics

Sales Representative leveraging sales experience to build relationships with AV Integrators for Daktronics indoor LED displays and managing customer engagements through strategic sales activities.

Posted 6/13/2026full-timeRemote • Alabama, Florida, North Carolina, South Carolina, Tennessee • 🇺🇸 United StatesSeniorLeadWebsite

About the role

Key responsibilities & impact

Leverage sales experience to strategically build relationships
Understand and successfully articulate the benefits of indoor LED displays as compared to other technologies
Proactively cold call AV Integrators to educate on Daktronics products
Develop strategy to on-board target integrators
Collaborate with AV Sales team to gather market intelligence
Understand project and customer needs, organize, and involve appropriate sales and support teams
Develop and present dynamic presentations in various settings
Develop weekly sales plan
Utilize Salesforce to manage accounts, sales opportunities, and customer management functions
Daily use of Salesforce to manage accounts, sales opportunities, leads, and all customer management functions

Requirements

What you’ll need

Bachelor’s degree in business, economics, marketing, technical area, or a related field, or equivalent experience
Ability to lift up to 50 pounds
Mechanical aptitude
Effectively exercise discretion and independent judgement
Must be able to travel by air and ground and comply with the Daktronics Driver Eligibility Policy
Fluent in English, both written and verbal
Applicants must be 18 years of age or older
Ability to meet all workplace safety requirements
Prefer 3-5 years of field sales experience including negotiating and purchase agreements
Experience selling to or working in the Audio-Visual Industry is a plus
Strong computer skills including Outlook, Word, PowerPoint, Excel, Salesforce, and LinkedIn
Previous experience using Salesforce is a plus

Benefits

Comp & perks

employee discount program
employee assistance program
community donation program
unpaid time off
401(k)
Employee Stock Purchase Plan
leaves
disability and accommodations

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

sales experiencecold callingmarket intelligencedynamic presentationssales planningmechanical aptitudenegotiatingpurchase agreementsfield sales experiencecustomer management

Soft Skills

relationship buildingdiscretionindependent judgementcommunicationorganizational skillscollaborationproblem-solvingadaptabilitycustomer needs understandingpresentation skills

Certifications

Bachelor’s degree