Cengage Group

Marketing

• Owns and executes faculty demand marketing programs that drive awareness, engagement, and pipeline across owned, paid, and earned channels
• Support faculty thought leadership initiatives, including cornerstone content, white papers, blogs, placed speakers, events, and earned media, in alignment with established messaging and brand guidelines
• Execute and optimize faculty marketing campaigns, including campaign architecture, lead generation, social media strategy and email performance, to support demand and engagement goals
• Partner with Sales and GTM stakeholders to support sales readiness efforts, including campaign alignment and handoff processes
• Support pipeline generation and health through operational efficiencies, pipeline hygiene, and coordination alongside the Sales, Revenue, and Marketing Operations teams
• Analyze and report on campaign, involvement, and pipeline performance, sharing insights and recommendations with partners
• Manage assigned workstreams with moderate autonomy, raising risks, dependencies, or decisions outside defined scope as appropriate

Faculty Marketing Manager, Career

Events

• Collaborate with marketing, sales, product teams, and executive leadership to develop and implement faculty event strategies
• Lead the vision and experience design for events to deliver engaging, faculty audience-focused experiences
• Approve event themes, content, and program formats to ensure consistency and quality across conferences and events
• Measure event success through analysis of attendance, audience engagement, lead generation, revenue impact, and customer retention and satisfaction metrics
• Analyze post-event performance data to identify successes, opportunities for improvement, and strategic insights
• Implement assigned aspects of marketing events, including conferences, field events, sponsored events, and hosted experiences
• Participate in developing event concepts, and developing the program and direction
• Coordinate and advise presenters and moderators in best practices and attendee profiles during event preparation and execution
• Lead the brand experience at Cengage hosted and sponsored events
• Support decisions around faculty event participation
• Coordinate event talent and event production activities
• Lead onsite ownership of event, including staffing assignments and operational support
• Directs event budget planning and allocation strategy
• Monitor faculty event budgets and return on investment

Marketing Manager, Faculty Events

Chief Marketing Officer

• Develop and implement a comprehensive growth marketing strategy aligned to business goals
• Identify and prioritize high‑impact growth opportunities across the customer lifecycle
• Own growth objectives and key results, forecasting, and performance reporting
• Collaborate cross‑functionally with internal partners within Marketing, Portfolio, Product, Sales, etc.
• Lead agencies and external partners as needed
• Lead multi‑channel acquisition strategies (paid media, SEO, content, partnerships, referrals, ABM, etc.)
• Optimize CAC, LTV, and conversion rates through experimentation and testing
• Oversee campaign planning, execution, and optimization
• Build and scale lifecycle marketing programs (onboarding, engagement, upsell, retention)
• Partner with Product and Customer teams to improve activation and reduce churn
• Use data and insights to inform decisions and continuously improve performance
• Establish a strong experimentation culture (A/B testing, cohort analysis, funnel optimization)

Growth Marketing Director

Accounting Manager

• Lead and coordinate the offshore inventory accounting team, ensuring accurate, timely execution of reconciliations, transaction processing, and control activities
• Own the quality and completeness of offshore results, providing direction, review, and ongoing coaching to drive consistency and accountability
• Ensure inventory transaction flow integrity and compliance with US GAAP and SOX controls across SAP S/4HANA and JD Edwards
• Coordinate and support month-end and quarter-end close by validating offshore outputs, resolving issues, and partnering with the broader accounting team
• Support audit activities by ensuring offshore-prepared documentation and analyses are complete, accurate, and audit-ready
• Identify and implement process improvements that enhance efficiency, standardization, and control execution across inventory operations

Senior Accountant, Inventory Accounting

Product Marketing

• Support go-to-market (GTM) readiness and product launches by coordinating messaging, enablement assets, and timelines across Product, Marketing, and Sales teams.
• Lead the analysis of market dynamics, customer needs, and competitive landscape to inform product positioning, roadmap communication, and GTM execution.
• Execute ongoing, structured collection and synthesis of voice-of-customer and voice-of-field insights to support messaging, enablement materials, and launch readiness.
• Shape and influence product roadmap development and prioritization by providing market, customer, and field-informed inputs in close partnership with Product Management.
• Develop and maintain foundational product messaging, including value propositions, target personas (buyers, users, influencers), and product descriptions.
• Partner with and inform the Sales Enablement team to support the creation and maintenance of sales enablement tools for GTM execution, including product and sales demos, one-pagers, and product messaging for outbound and prospecting efforts.
• Own and maintain product messaging across web and marketing channels, ensuring accuracy, consistency, and alignment with product strategy.
• Drive industry visibility through strategic identification and execution of relevant awards, sponsorships, certifications, and tradeshows.
• Serve as the content lead for Cengage‑hosted events and webinars aligned to product lifecycles and release milestones.

Product Marketing Manager

Account Executive

• Meet with prospective customers to explore and present digital product solutions in the K12 market.
• Meet or exceed quarterly and annual sales goals.
• Create and implement strategic territory and business plans.
• Drive new business to cultivate growth within the territory.
• Provide accurate territory forecast and sales activity reporting by adopting and using company sales tools.
• Participate in network building opportunities within territory including, but not limited to, conferences, group presentations, and industry functions.

K-12 Field Sales Consultant

Customer Success Manager

• Act as the designated point of contact for customers, building strong, enduring relationships throughout customer lifecycle.
• Achieve and/or exceed established revenue targets by retaining and renewing Cengage customers.
• Develop and implement tailored success plans that align with customer goals and increase product usage.
• Provide proactive training and guidance aligned with customer objectives, standard methodologies, and usage data.
• Advocate for customers during the resolution of high-severity issues, ensuring timely and effective outcomes.
• Conduct regular health checks to assess value realization and identify opportunities for growth.
• Analyze customer data to uncover risks, renewal challenges, and upsell opportunities.

Customer Success Consultant

• Serve as a senior, customer‑facing role with strategic accountability for account-level revenue and relationships
• Own the overall account strategy and forecast for each institution within the assigned territory
• Develop multi‑year growth, retention, and expansion plans
• Lead complex contract negotiations with senior‑level academic and administrative leaders
• Drive institutional revenue growth and CU renewals by proactively managing renewal timelines
• Act as a trusted strategic advisor to institutional collaborators

Strategic Account Director

Director

• Own regional revenue performance and overall account strategy, ensuring growth, retention, and execution of strategic priorities across the assigned territory.
• Translate the VP, Strategic Accounts’ vision into regional operating plans with clear goals, expectations, and processes for consistent execution.
• Drive forecast accuracy and pipeline rigor through regular inspection, strong operating cadence, and data-validated forecasting for operational viability.
• Lead development and execution of strategic account plans that leverage analytics, market trends and program performance to prioritize high‑value department, cohort, and institution‑level opportunities.
• Guide complex deal strategy; align cross‑functional resources and assist in high‑value negotiations to accelerate growth.
• Coach Strategic Account Directors on negotiation excellence and commercial rigor—including pricing strategy, discount/approval guardrails, executive‑level contracting, and close‑plan quality ensuring consistent, high‑standard execution across the region.
• Advance Inclusive Access (IA), Equitable Access (EA), and Cengage Unlimited (CU) execution and data fluency (enrollment, usage, pricing, adoption, renewals) and require these insights in planning, risk mitigation, and forecasting.
• Cultivate channel and bookstore partnerships for IA, EA and CU accounts, ensuring alignment on pricing, process, implementation, and program performance.
• Build strong partnerships with Solutions Sales, Solutions Engineering, and Customer Success leadership to ensure cohesive pre‑sale strategy and post‑sale execution.

Director, Strategic Accounts

Director, Strategic Accounts – Florida/Georgia

Product Manager

• Lead, mentor, and develop a group of approximately 10 Product Consultants representing various academic fields, nationally
• Develop and implement the national strategy for how Product Consultants are deployed into the field to improve new business performance
• Be responsible for the team’s involvement in high stakes national opportunities, competitive takeaways, and sophisticated multi partner deals
• Partner across Sales, Product, Technology, CX, and Marketing to ensure alignment on customer needs and product strategy
• Build repeatable frameworks, guideline playbooks, demo standards, and sales processes that elevate the entire Solutions Sales organization
• Ensure the team represents Cengage at national conferences, academic events, webinars, and large‑scale presentations

National Director of Product Solutions

Solutions Engineer

• Support high value, complex, or competitive new business opportunities in partnership with Solutions Specialists
• Contribute directly to assigned discipline-level sales targets by influencing pipeline progression, improving deal strategy, and elevating win rates
• Lead advanced discovery, solution consulting, and tailored product demonstrations that clearly align Cengage platforms with instructional, departmental, and institutional goals
• Maintain expertise in the specified area of study, including pedagogical trends, curriculum frameworks, and teaching practices
• Serve as an internal advisor to field teams on relevant discipline-specific opportunities, trends, and challenges
• Represent Cengage as a lead presenter at conferences, events, regional meetings, webinars, and large academic gatherings
• Mentor and coach Solutions Specialists and Account Directors on discipline-specific insights, demo best practices, and competitive differentiation

HED Product Solutions Consultant

• Develop and manage comprehensive account strategies aligned to customer goals, institutional priorities, and company revenue objectives.
• Evaluate customer data, usage trends, and market conditions to identify growth opportunities and risks.
• Recommend account-specific engagement approaches, solution mixes, and pricing considerations within established guidelines.
• Act as a strategic consultant to customers, translating business challenges into tailored solution recommendations.
• Guide customers through solution evaluation and adoption planning, emphasizing long-term value and outcomes.
• Build executive-level relationships and support complex decision-making processes.
• Collaborate with Marketing, Product, Finance, and Sales Leadership to shape go-to-market strategies and customer solutions.
• Provide insights that influence process improvements, sales enablement, and operational effectiveness.
• Participate in planning initiatives and pilot programs to support business innovation.
• Oversee account planning, opportunity prioritization, and deal governance activities.
• Ensure alignment with internal policies, compliance requirements, and revenue standards.
• Monitor outcomes and recommend corrective actions or strategic shifts when needed.

Account Executive, Core Accounts

Sales

• Lead and develop a team of ~10 Solutions Specialists responsible for full cycle course- and department level new business.
• Conduct regular 1:1s, field coaching, and joint customer engagements to strengthen discovery, demo quality, and closing skills.
• Build a culture of performance, accountability, collaboration, and continuous improvement.
• Guide the team in building and executing discipline aligned, data driven territory plans.
• Ensure high-quality pipeline creation and consistent progression through the sales funnel.
• Review opportunity strategies and provide actionable feedback on positioning, messaging, and competitive differentiation.
• Partner with Solutions Specialists on high potential or complex opportunities, providing coaching and tactical support.
• Collaborate with Customer Success to ensure adoption considerations are incorporated early in the sales process.

Faculty Marketing Manager, Career

Marketing Manager, Faculty Events

Growth Marketing Director

Senior Accountant, Inventory Accounting

Product Marketing Manager

K-12 Field Sales Consultant

K-12 Field Sales Consultant

Customer Success Consultant

Strategic Account Director

Director, Strategic Accounts

Director, Strategic Accounts – Florida/Georgia

National Director of Product Solutions

HED Product Solutions Consultant

Account Executive, Core Accounts

Regional Manager, Solution Sales