Growth Marketing Director

Cengage Group

Growth Marketing Director leading revenue growth at Cengage through data-driven marketing strategies. Building a high-impact growth engine and collaborating with various internal teams.

Posted 5/20/2026full-timeRemote • Texas • 🇺🇸 United StatesLead💰 $138,200 - $179,650 per yearWebsite

About the role

Key responsibilities & impact

Develop and implement a comprehensive growth marketing strategy aligned to business goals
Identify and prioritize high‑impact growth opportunities across the customer lifecycle
Own growth objectives and key results, forecasting, and performance reporting
Collaborate cross‑functionally with internal partners within Marketing, Portfolio, Product, Sales, etc.
Lead agencies and external partners as needed
Lead multi‑channel acquisition strategies (paid media, SEO, content, partnerships, referrals, ABM, etc.)
Optimize CAC, LTV, and conversion rates through experimentation and testing
Oversee campaign planning, execution, and optimization
Build and scale lifecycle marketing programs (onboarding, engagement, upsell, retention)
Partner with Product and Customer teams to improve activation and reduce churn
Use data and insights to inform decisions and continuously improve performance
Establish a strong experimentation culture (A/B testing, cohort analysis, funnel optimization)

Requirements

What you’ll need

Minimum of 8 years of experience in growth, performance, or digital marketing
Proven track record of driving measurable growth in revenue, users, or pipeline
Deep expertise in paid acquisition channels (Google, Meta, etc.)
Strong analytical mindset with hands‑on experience using data to inform decisions
Experience with experimentation frameworks and marketing technology stacks
Familiarity with CRM, marketing automation, and analytics tools
Experience scaling growth in a fast‑paced or high‑growth environment

Benefits

Comp & perks

Comprehensive and rewarding Total Rewards package

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

growth marketing strategymulti-channel acquisition strategiesA/B testingcohort analysisfunnel optimizationperformance reportingcustomer lifecycle optimizationdata analysiscampaign planningconversion rate optimization

Soft Skills

collaborationleadershipanalytical mindsetstrategic thinkingcommunicationproblem-solvingadaptabilitycreativitydecision-makingteamwork