Faculty Marketing Manager, Career

Cengage Group

Faculty Marketing Manager at Cengage executing faculty demand generation and thought leadership programs. Focusing on marketing campaigns, content-driven strategies, and supporting sales alignment for educational products.

Posted 5/21/2026full-timeRemote • Ohio • 🇺🇸 United StatesMid-LevelSenior💰 $58,300 - $75,750 per yearWebsite

About the role

Key responsibilities & impact

Owns and executes faculty demand marketing programs that drive awareness, engagement, and pipeline across owned, paid, and earned channels
Support faculty thought leadership initiatives, including cornerstone content, white papers, blogs, placed speakers, events, and earned media, in alignment with established messaging and brand guidelines
Execute and optimize faculty marketing campaigns, including campaign architecture, lead generation, social media strategy and email performance, to support demand and engagement goals
Partner with Sales and GTM stakeholders to support sales readiness efforts, including campaign alignment and handoff processes
Support pipeline generation and health through operational efficiencies, pipeline hygiene, and coordination alongside the Sales, Revenue, and Marketing Operations teams
Analyze and report on campaign, involvement, and pipeline performance, sharing insights and recommendations with partners
Manage assigned workstreams with moderate autonomy, raising risks, dependencies, or decisions outside defined scope as appropriate

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
Typically requires 5 years of relevant experience in demand marketing, campaign execution, marketing operations, or a related field
Working knowledge of demand marketing and campaign coordination, including lead generation, engagement through targeted materials, and multi-channel marketing
Ability to support thought leadership initiatives across content, events, speakers, and earned media
Experience accomplishing marketing campaigns through proprietary, paid, and earned media, with attention to performance and optimization
Analytical skills to support pipeline analysis, campaign reporting, and performance measurement
Strong written and verbal communication skills, with the ability to collaborate effectively across Sales, Marketing, and Operations teams
Ability to prioritize and implement work assignments of increasing complexity within defined timelines, including navigating ambiguity and evolving requirements

Benefits

Comp & perks

Comprehensive and rewarding Total Rewards package
Discretionary incentive bonus program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand marketingcampaign executionmarketing operationslead generationmulti-channel marketingcampaign reportingperformance measurementcontent marketingemail performancesocial media strategy

Soft Skills

analytical skillswritten communicationverbal communicationcollaborationprioritizationimplementationrisk managementautonomyadaptabilityproblem-solving

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications