Product Marketing Manager

Cengage Group

Product Marketing Manager at Cengage supporting go-to-market readiness and product strategy execution using market insights and customer needs.

Posted 5/19/2026full-timeRemote • Ohio • 🇺🇸 United StatesMid-LevelSenior💰 $67,000 - $87,100 per yearWebsite

About the role

Key responsibilities & impact

Support go-to-market (GTM) readiness and product launches by coordinating messaging, enablement assets, and timelines across Product, Marketing, and Sales teams.
Lead the analysis of market dynamics, customer needs, and competitive landscape to inform product positioning, roadmap communication, and GTM execution.
Execute ongoing, structured collection and synthesis of voice-of-customer and voice-of-field insights to support messaging, enablement materials, and launch readiness.
Shape and influence product roadmap development and prioritization by providing market, customer, and field-informed inputs in close partnership with Product Management.
Develop and maintain foundational product messaging, including value propositions, target personas (buyers, users, influencers), and product descriptions.
Partner with and inform the Sales Enablement team to support the creation and maintenance of sales enablement tools for GTM execution, including product and sales demos, one-pagers, and product messaging for outbound and prospecting efforts.
Own and maintain product messaging across web and marketing channels, ensuring accuracy, consistency, and alignment with product strategy.
Drive industry visibility through strategic identification and execution of relevant awards, sponsorships, certifications, and tradeshows.
Serve as the content lead for Cengage‑hosted events and webinars aligned to product lifecycles and release milestones.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or a similar field, or equivalent practical experience.
Typically requires 5+ years of related experience in product marketing, marketing, or equivalent practical experience.
Working knowledge of product marketing and go-to-market concepts, including product positioning, customer segmentation, and GTM readiness.
Ability to analyze market dynamics, competitive landscape, and customer or field feedback and translate insights into actionable clear messaging and enablement materials.
Effective cross‑functional collaboration with strong day‑to‑day autonomy, proactively tackling issues and raising bigger risks or roadblocks that need broader alignment.
Proven ability to influence decision-making and direction across multiple cross-functional teams through insights and partnership.
Strong written and verbal communication skills, with the ability to create concise, audience-appropriate product messaging and sales tools.
Experience developing or supporting sales enablement assets such as one-pagers, knowledge transfer documents, and product or sales demos.
Strong collaboration skills and comfort working cross-functionally with Product, Sales, and Marketing partners.

Benefits

Comp & perks

Incentive compensation program
Comprehensive and rewarding Total Rewards package

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketinggo-to-market conceptsproduct positioningcustomer segmentationmarket analysiscompetitive landscape analysissales enablementmessaging developmentenablement materials creationevent content management

Soft Skills

cross-functional collaborationinfluencing decision-makingstrong communication skillsautonomyproblem-solvingproactive issue managementconcise messagingaudience-appropriate communicationcollaborationpartnership