Marketing Manager, Faculty Events

Cengage Group

Marketing Manager for Faculty Events at Cengage focusing on driving awareness and demand through event strategies and execution.

Posted 5/21/2026full-timeRemote • Ohio • 🇺🇸 United StatesMid-LevelSenior💰 $58,300 - $75,750 per yearWebsite

About the role

Key responsibilities & impact

Collaborate with marketing, sales, product teams, and executive leadership to develop and implement faculty event strategies
Lead the vision and experience design for events to deliver engaging, faculty audience-focused experiences
Approve event themes, content, and program formats to ensure consistency and quality across conferences and events
Measure event success through analysis of attendance, audience engagement, lead generation, revenue impact, and customer retention and satisfaction metrics
Analyze post-event performance data to identify successes, opportunities for improvement, and strategic insights
Implement assigned aspects of marketing events, including conferences, field events, sponsored events, and hosted experiences
Participate in developing event concepts, and developing the program and direction
Coordinate and advise presenters and moderators in best practices and attendee profiles during event preparation and execution
Lead the brand experience at Cengage hosted and sponsored events
Support decisions around faculty event participation
Coordinate event talent and event production activities
Lead onsite ownership of event, including staffing assignments and operational support
Directs event budget planning and allocation strategy
Monitor faculty event budgets and return on investment

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or a similar area, or equivalent professional experience
Typically requires 5+ years of dynamically complex experience in event marketing, field marketing, or a related subject area
Working knowledge of event marketing and experiential marketing concepts, including event planning, coordination, and handling activities on location
Ability to lead multiple event workstreams and resolve problems or roadblocks as they arise
Ability to coach and prepare speakers (often external and in executive roles) for high impact content
Strong organizational skills and attention to detail
Ability to collaborate effectively with internal teams and external partners to deliver event objectives
Strong written and verbal communication skills
Ability to apply judgment to assignments of moderate complexity within established guidelines and procedures
30% travel, with more in heavier event months

Benefits

Comp & perks

Comprehensive and rewarding Total Rewards package

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

event marketingexperiential marketingevent planningevent coordinationdata analysisbudget planninglead generationcustomer retention metricsaudience engagement metricsprogram development

Soft Skills

collaborationleadershiporganizational skillsattention to detailproblem-solvingcoachingcommunication skillsstrategic thinkingadaptabilitytime management

Certifications

Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business