BM Digital

Performance Marketing

• Own growth strategy across a book of business, lead a team of paid media analysts and creative strategists.
• Aggressive, efficient Meta scaling - scaling to six figures per day when the unit economics support it.
• Full-funnel paid media strategy across Meta, Google, and TikTok - with a clear hierarchy of where to push and where to protect margin.
• Diagnose performance issues at the level of creative, audience, offer, landing page, or checkout - and you know which one to fix first.
• Creative strategy leadership alongside our creative team.

Head of Growth, Paid Media

• Aggressive, efficient Meta scaling - scaling to six figures per day when the unit economics support it.
• Full-funnel paid media strategy across Meta, Google, and TikTok - with a clear hierarchy of where to push and where to protect margin.
• Diagnose performance issues at the level of creative, audience, offer, landing page, or checkout - and know which one to fix first.
• Creative strategy leadership alongside the creative team. Understand that at scale, creative is the primary lever, and have a strong point of view on what makes a winning concept before the data comes back.
• Senior client relationships across a portfolio of high-growth DTC brands. Walk a skeptical founder through a reset strategy, defend a scaling decision with data, and manage the tension between short-term efficiency and long-term growth - without losing the client's trust.
• Team development - building junior analysts and strategists into strong, independent operators.

Head of Growth – Paid Media

• Own growth strategy across a book of business
• Lead a team of paid media analysts and creative strategists
• Diagnose performance issues at the level of creative, audience, offer, landing page, or checkout
• Walk a skeptical founder through a reset strategy
• Build junior analysts and strategists into strong, independent operators

• Aggressive, efficient Meta scaling - scaling to six figures per day when the unit economics support it.
• Full-funnel paid media strategy across Meta, Google, and TikTok - with a clear hierarchy of where to push and where to protect margin.
• Diagnose performance issues at the level of creative, audience, offer, landing page, or checkout - and know which one to fix first.
• Creative strategy leadership alongside our creative team.
• Senior client relationships across a portfolio of high-growth DTC brands.
• Team development - building junior analysts and strategists into strong, independent operators.

Creative Strategist

• Own and evolve creative product across client portfolio
• Ensure each format and concept is effective at scale
• Build frameworks, install best practices, and mentor strategists
• Track trends on platforms and translate into actionable strategies
• Oversee the production process and ensure high standards
• Align creative strategy with talent management
• Spearhead new client launches for initial success
• Serve as senior creative voice in client situations

Head of Creative Strategy

Account Executive

• Lead and oversee the entire Account Management and Client Success department
• Manage and mentor Account Managers across multiple client pods
• Train and develop Account Managers to become proactive strategic operators rather than reactive coordinators
• Create frameworks, playbooks, and standards for client communication, retention, and strategic account growth
• Ensure consistent client experience, communication quality, and service delivery across all accounts
• Support hiring, onboarding, performance reviews, and ongoing training for Account Managers
• Establish accountability systems and KPIs for the Client Success team
• Oversee a portfolio of high-value and tier 1 client accounts
• Join strategic client calls, escalations, renewal discussions, and performance reviews where required
• Serve as senior escalation support for complex client situations or relationship management issues
• Support Account Managers with strategic recommendations, growth planning, and difficult conversations
• Ensure clients clearly understand performance, strategy, priorities, and next steps
• Identify retention risks early and implement solutions proactively
• Drive long-term client retention, expansion, and revenue growth
• Improve operational alignment between Account Management, Project Management, Paid Media, Creative, and Strategy teams
• Build and optimise internal workflows, SOPs, meeting structures, communication processes, and delivery systems
• Ensure campaigns, deliverables, and launches are executed on time and to a high standard
• Improve project visibility, accountability, and cross-functional collaboration across departments
• Identify operational bottlenecks and implement scalable solutions
• Support leadership with forecasting, resource planning, and department scaling initiatives
• Standardise onboarding systems for both clients and internal team members
• Support contract renewals, upsells, and scope expansion opportunities
• Work alongside leadership to improve client profitability and retention metrics
• Understand client economics including CAC, MER, contribution margin, LTV, and growth targets
• Ensure account strategies align with both client goals and agency commercial objectives
• Assist with proposal creation, pricing conversations, and strategic account planning
• Monitor account health across the agency and proactively address underperforming accounts
• Ensure Account Managers can confidently communicate performance across Meta, Google, TikTok, email, influencer marketing, creative testing, and CRO
• Review reporting structures, dashboards, and strategic recommendations for quality control
• Help guide integrated growth strategies across paid media, influencer marketing, lifecycle marketing, and creative
• Collaborate closely with media buyers, creatives, strategists, and project managers to maintain strategic alignment
• Ensure testing roadmaps, creative pipelines, and performance initiatives remain proactive and organised

Group Account Director

Graphics Designer

• Design visually appealing static ads for social media, display ads, and other digital marketing channels, ensuring brand consistency and creativity.
• Create engaging and responsive email campaign designs, from layout to final execution, that drive open rates, click-throughs, and conversions.
• Collaborate with the marketing and content teams to translate campaign concepts and brand messaging into effective visual designs.
• Ensure that all designs adhere to brand guidelines, maintaining a cohesive look and feel across all materials.
• Optimize designs for performance, ensuring they are visually appealing while also meeting marketing objectives such as increasing engagement and conversions.
• Work on multiple projects simultaneously, managing deadlines and delivering high-quality creative assets on time.
• Stay updated on design trends, tools, and best practices, applying fresh and innovative ideas to your work.
• Provide feedback and suggestions to improve the visual direction of static ads and email campaigns.
• Prepare and deliver final design files optimized for web, email, and social media platforms.

Graphic Designer

Financial Planning and Analysis

• Budgeting, forecasting and variance analysis to support strategic decisions
• Manage AP/AR - invoicing, payments and collections
• Prepare financial reports and presentations for management and clients
• Maintain accurate financial records and reconcile discrepancies
• Collaborate with teams on project budgets and expenses
• Support tax filings, financial statements and compliance requirements
• Monitor cash flow and recommend improvements
• Drive improvements to financial systems and processes
• Work with vendors, clients and auditors on financial matters

Finance Specialist

Operations

• provide comprehensive support and assist in various marketing tasks
• set up and optimize paid advertising campaigns
• manage day-to-day campaign performance
• create performance reports
• execute platform-specific optimizations
• monitor and adjust campaign budgets
• handle creative asset management
• analyze campaign data
• build and maintain dashboards
• conduct market research and competitor analysis
• generate performance insights and recommendations
• track and analyze KPIs across marketing channels
• develop automated reporting solutions

Ad Operations Specialist

• Set up and optimize paid advertising campaigns
• Manage day-to-day campaign performance
• Create performance reports
• Execute platform-specific optimizations
• Monitor and adjust campaign budgets
• Handle creative asset management
• Analyze campaign data
• Build and maintain dashboards
• Conduct market research and competitor analysis
• Generate performance insights and recommendations
• Track and analyze KPIs across marketing channels
• Develop automated reporting solutions

Project Manager

• Manage day-to-day administrative tasks such as scheduling meetings, organizing files, and preparing reports for management.
• Oversee internal project management tools to ensure tasks and deliverables are on track.
• Assist in onboarding new clients, ensuring that contracts and statements of work (SOWs) are processed promptly.
• Prepare and organize documents, decks, and presentations for internal and client-facing meetings.
• Coordinate multiple projects across different business streams, ensuring alignment with timelines, budgets, and KPIs.
• Manage project timelines, workflows, and resources to deliver campaigns on time.
• Communicate project progress and updates to internal teams and external clients regularly.
• Identify potential risks and proactively work with teams to mitigate them.
• Serve as a key point of contact for clients to provide status updates and assist with day-to-day inquiries.
• Collaborate closely with client partners to understand their needs and ensure the timely delivery of services.
• Ensure client satisfaction by responding to questions, concerns, and requests in a timely and professional manner.
• Gather client feedback to continuously improve service delivery and campaign outcomes.
• Act as a liaison between various departments including creative, strategy, and performance teams to ensure seamless project execution.
• Support the account management team in maintaining strong relationships with clients and helping deliver high-quality marketing campaigns.
• Participate in team meetings to align on project goals, milestones, and responsibilities.
• Help track and measure key performance indicators (KPIs) for both client campaigns and internal operations.
• Assist in preparing performance reports and analytics to share with clients.
• Organize and maintain accurate records for all projects, including client information, timelines, and deliverables.

• Own and evolve the creative product across the client portfolio
• Build frameworks and best practices for performance creative
• Raise the output and confidence of the creative team
• Streamline the production process to improve efficiency
• Align creative strategies with creator processes for consistent messaging
• Manage creative onboarding for new clients to ensure early wins

Head of Performance Creative Strategy, Canada

• Own growth strategy across a book of business, lead a team of paid media analysts and creative strategists, and be the senior voice in the room when clients need someone who can look at an account and see not just what is happening, but what needs to happen next to unlock the next level of scale.
• Aggressive, efficient Meta scaling - scaling to six figures per day when the unit economics support it.
• Full-funnel paid media strategy across Meta, Google, and TikTok - with a clear hierarchy of where to push and where to protect margin.
• Diagnose performance issues at the level of creative, audience, offer, landing page, or checkout - and know which one to fix first.
• Creative strategy leadership alongside our creative team. You understand that at scale, creative is the primary lever, and you have a strong point of view on what makes a winning concept before the data comes back.
• Senior client relationships across a portfolio of high-growth DTC brands. You can walk a skeptical founder through a reset strategy, defend a scaling decision with data, and manage the tension between short-term efficiency and long-term growth - without losing the client's trust.
• Team development - building junior analysts and strategists into strong, independent operators.

• Aggressive, efficient Meta scaling - scaling to six figures per day when the unit economics support it
• Full-funnel paid media strategy across Meta, Google, and TikTok - with a clear hierarchy of where to push and where to protect margin
• Diagnose performance issues at the level of creative, audience, offer, landing page, or checkout - and you know which one to fix first
• Creative strategy leadership alongside our creative team. You understand that at scale, creative is the primary lever, and you have a strong point of view on what makes a winning concept before the data comes back
• Senior client relationships across a portfolio of high-growth DTC brands. You can walk a skeptical founder through a reset strategy, defend a scaling decision with data, and manage the tension between short-term efficiency and long-term growth - without losing the client's trust
• Team development - building junior analysts and strategists into strong, independent operators