BM Digital

Performance Marketing

• Own growth strategy across a book of business, lead a team of paid media analysts and creative strategists, and be the senior voice in the room when clients need someone who can look at an account and see not just what is happening, but what needs to happen next to unlock the next level of scale.
• Aggressive, efficient Meta scaling - scaling to six figures per day when the unit economics support it.
• Full-funnel paid media strategy across Meta, Google, and TikTok - with a clear hierarchy of where to push and where to protect margin.
• Diagnose performance issues at the level of creative, audience, offer, landing page, or checkout - and know which one to fix first.
• Creative strategy leadership alongside our creative team. You understand that at scale, creative is the primary lever, and you have a strong point of view on what makes a winning concept before the data comes back.
• Senior client relationships across a portfolio of high-growth DTC brands. You can walk a skeptical founder through a reset strategy, defend a scaling decision with data, and manage the tension between short-term efficiency and long-term growth - without losing the client's trust.
• Team development - building junior analysts and strategists into strong, independent operators.

Head of Growth – Paid Media

• Aggressive, efficient Meta scaling - scaling to six figures per day when the unit economics support it.
• Full-funnel paid media strategy across Meta, Google, and TikTok - with a clear hierarchy of where to push and where to protect margin.
• Diagnose performance issues at the level of creative, audience, offer, landing page, or checkout - and know which one to fix first.
• Creative strategy leadership alongside our creative team.
• Senior client relationships across a portfolio of high-growth DTC brands.
• Team development - building junior analysts and strategists into strong, independent operators.

• Aggressive, efficient Meta scaling - scaling to six figures per day when the unit economics support it
• Full-funnel paid media strategy across Meta, Google, and TikTok - with a clear hierarchy of where to push and where to protect margin
• Diagnose performance issues at the level of creative, audience, offer, landing page, or checkout - and you know which one to fix first
• Creative strategy leadership alongside our creative team. You understand that at scale, creative is the primary lever, and you have a strong point of view on what makes a winning concept before the data comes back
• Senior client relationships across a portfolio of high-growth DTC brands. You can walk a skeptical founder through a reset strategy, defend a scaling decision with data, and manage the tension between short-term efficiency and long-term growth - without losing the client's trust
• Team development - building junior analysts and strategists into strong, independent operators

Manager

• Proactively source and shortlist A-level creative talent (editors, designers, strategists, UGC creators, etc.)
• Conduct screening calls to assess skill set, cultural fit, and communication capabilities
• Build and maintain a strong talent pipeline for ongoing and future project needs
• Partner closely with Creative Leadership to identify talent gaps and hiring priorities
• Have briefing calls with potential talent to clearly explain project deliverables, set expectations, and align on creative goals to ensure high-quality, on-brand output that drives performance
• Manage and optimize the full talent acquisition process, from outreach to onboarding
• Use spreadsheets to organize and track talent pools
• QC and QA of submitted content to ensure it meets brand guidelines, creative standards, and campaign objectives before final delivery
• Stay updated on creative industry trends and talent standards
• Ensure a seamless and professional experience for all potential candidates
• Using platforms like Casting Networks, Billo, Fiverr, Upwork, and other sourcing tools to find high-quality talent.

Talent Manager

Creative Strategist

• Own and evolve creative product across entire client portfolio
• Track trends on Meta and TikTok to develop best practices
• Raise team's ability in diagnosing underperformance and creative storytelling
• Align creative strategy with talent and onboarding frameworks

Head of Performance Creative Strategy – US

• Own and evolve the creative product across the client portfolio
• Set the creative standard and ensure best practices are followed
• Collaborate with a group of strategists to improve performance and creative decisions
• Align creative strategy with creator processes for optimal results
• Manage new client launches and ensure rapid onboarding success

Head of Performance Creative Strategy – UK

• We are looking for a Head of Creative Strategy to own and evolve the creative product across our entire client portfolio.
• This is not a creative director role in the traditional sense.
• You are the operator behind a performance creative machine, the person who builds the frameworks, installs the best practices, mentors the strategists, and ensures that every format, hook, and concept we put into market is informed by what actually works at scale.
• You will sit at the intersection of creative excellence and direct response performance.
• You understand platform dynamics deeply, you know what makes someone stop scrolling and convert, and you have the leadership range to raise the output of an entire team, from junior strategists to editors to the clients watching it all in real time.
• You set the creative standard across every client, every format, every platform.
• You track what's gaining traction on Meta and TikTok before it becomes consensus, translating those signals into SOPs, playbooks, and best practice frameworks, ensuring individual wins compound into repeatable systems.
• You will work closely with our head of talent to ensure creative strategy and creator process are fully in sync.
• You will own the creative side of onboarding new clients, building frameworks that find early wins fast and turn the first month into proof of concept, not ramp-up time.
• When a founder or CMO needs to understand why their creative is underperforming, you will be the senior creative voice in the room, presenting creative strategy with conviction and giving hard feedback without losing confidence.

Head of Performance Creative Strategy

Growth Marketing

• Aggressive, efficient Meta scaling - scaling to six figures per day when the unit economics support it.
• Full-funnel paid media strategy across Meta, Google, and TikTok - with a clear hierarchy of where to push and where to protect margin.
• Creative strategy leadership alongside our creative team.
• Senior client relationships across a portfolio of high-growth DTC brands.
• Team development - building junior analysts and strategists into strong, independent operators.

Head of Growth

• You will create performance ads that convert to client revenue growth by:
• Utilizing data, research, and creative insights to formulate effective creative strategy
• Analyzing data in platforms like Atria, Meta Ads Manager and TikTok Ads Manager
• Performing consumer, product, and competitor research using basic tools/resources
• Collaborating with Post-Production, Production, and your Creative Strategy Lead to produce videos
• Writing scripts and copy for video, static image ads, email campaigns.
• Ensuring visuals match creative strategy outlined for the ad
• Giving feedback that aligns to the creative strategy of the ad
• Executing on feedback given by your Creative Strategy Lead
• Analyzing the results of creative tests and utilizing this analysis to iterate
• With oversight from your Creative Strategy Lead, responsible for weekly strategic account planning
• Identifying top-performing concepts within accounts using data and creative analysis
• Identifying effective concepts/trends in the social media ecosystem

Senior Creative Strategist

• Manage the creative production process for our portfolio of brands
• Create performance ads that convert to client revenue growth by utilizing data, research, and creative insights to formulate effective creative strategy
• Analyzing data in platforms like Atria, Meta Ads Manager and TikTok Ads Manager
• Performing consumer, product, and competitor research using basic tools/resources
• Collaborating with Post-Production, Production, and your Creative Strategy Lead to produce videos
• Writing scripts and copy for video, static image ads, email campaigns
• Ensuring visuals match creative strategy outlined for the ad
• Giving feedback that aligns to the creative strategy of the ad
• Executing on feedback given by your Creative Strategy Lead
• Analyzing the results of creative tests and utilizing this analysis to iterate
• With oversight from your Creative Strategy Lead, responsible for weekly strategic account planning
• Identifying top-performing concepts within accounts using data and creative analysis
• Identifying effective concepts/trends in the social media ecosystem

Senior Creative Strategist, Spain

• Create performance ads that convert to client revenue growth
• Utilize data, research, and creative insights for effective strategies
• Analyze data in various ad platforms
• Collaborate with teams to produce videos
• Write scripts and copy for various ads
• Give and execute feedback aligning with creative strategy
• Analyze results of creative tests

Influencer Marketing

• Identify and evaluate potential influencers aligned with the brand’s values, target audience, and goals.
• Build and maintain positive relationships with influencers, ensuring ongoing collaboration and enthusiasm for the brand.
• Plan and execute the gifting process, including managing product shipments and tracking delivery to influencers.
• Monitor influencer activities, ensuring timely posting and alignment with campaign guidelines.
• Gather and organize influencer-generated content for use across brand marketing channels.
• Analyze the results of gifting campaigns, including reach, engagement, and brand impact, to inform future strategies.
• Stay updated on social media trends and emerging influencers to keep campaigns fresh and relevant.
• Provide regular updates on gifting campaign performance and insights to the broader team.

Influencer Marketing Manager

• Own and evolve the creative product across the client portfolio
• Set creative standards for various platforms
• Improve team performance and creative decisions
• Build production standards with the lead editor
• Align creative strategy with creator processes
• Lead onboarding for new clients and ensure quick wins

Creative Strategy Lead

• Create performance ads that convert to client revenue growth
• Analyze data in platforms like Atria and Meta Ads Manager
• Collaborate with Post-Production, Production, and Creative Strategy Lead
• Write scripts and copy for video and static image ads
• Execute on feedback given by your Creative Strategy Lead