Head of Growth, Paid Media

BM Digital

Head of Growth at Advantage HQ leading aggressive scaling of paid media for DTC e-commerce brands. Managing a team and developing growth strategies, focusing on Meta, Google, and TikTok.

Posted 7/2/2026full-timeRemote • Florida • 🇺🇸 United StatesLead💰 $150,000 - $300,000 per yearWebsite

About the role

Key responsibilities & impact

Own growth strategy across a book of business, lead a team of paid media analysts and creative strategists.
Aggressive, efficient Meta scaling - scaling to six figures per day when the unit economics support it.
Full-funnel paid media strategy across Meta, Google, and TikTok - with a clear hierarchy of where to push and where to protect margin.
Diagnose performance issues at the level of creative, audience, offer, landing page, or checkout - and you know which one to fix first.
Creative strategy leadership alongside our creative team.

Requirements

What you’ll need

Demonstrable track record of scaling Meta accounts beyond $100k/day.
6–10 years in paid digital advertising, with a meaningful portion managing large Meta budgets for DTC e-commerce brands.
Deep structural understanding of Meta's algorithm - creative fatigue, cost control interactions, audience saturation, CPM dynamics, and campaign architecture that gives the algorithm what it needs to spend efficiently at scale.
Analytically rigorous without being paralyzed by data. You make decisions, move fast, and take accountability for outcomes.
Clear, direct communicator - with clients, leadership, and your team, especially when the news isn't what they want to hear.

Benefits

Comp & perks

Fully remote - we have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Meta AdvertisingGoogle AdvertisingTikTok AdvertisingCampaign ArchitectureCost ControlAudience Saturation AnalysisCreative Fatigue ManagementCPM DynamicsPerformance DiagnosisDTC E-Commerce Strategy

Soft Skills

Clear CommunicationTeam LeadershipAccountabilityFast Decision-MakingDirect Feedback