Head of Growth – Paid Media

BM Digital

Head of Growth managing Meta paid media strategies for DTC clients. Leading creative strategy and team development while scaling accounts beyond $100k/day.

Posted 7/2/2026full-timeRemote • 🇺🇸 United StatesLead💰 $150,000 - $300,000 per yearWebsite

About the role

Key responsibilities & impact

Aggressive, efficient Meta scaling - scaling to six figures per day when the unit economics support it.
Full-funnel paid media strategy across Meta, Google, and TikTok - with a clear hierarchy of where to push and where to protect margin.
Diagnose performance issues at the level of creative, audience, offer, landing page, or checkout - and know which one to fix first.
Creative strategy leadership alongside our creative team.
Senior client relationships across a portfolio of high-growth DTC brands.
Team development - building junior analysts and strategists into strong, independent operators.

Requirements

What you’ll need

Demonstrable track record of scaling Meta accounts beyond $100k/day.
6–10 years in paid digital advertising, with a meaningful portion managing large Meta budgets for DTC e-commerce brands.
Deep structural understanding of Meta's algorithm - creative fatigue, cost control interactions, audience saturation, CPM dynamics, and campaign architecture that gives the algorithm what it needs to spend efficiently at scale.
Analytically rigorous without being paralyzed by data.
Clear, direct communicator - with clients, leadership, and your team, especially when the news isn't what they want to hear.

Benefits

Comp & perks

Fully remote - we have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Meta AdvertisingGoogle AdvertisingTikTok AdvertisingCampaign ArchitectureCost ControlAudience SaturationCPM DynamicsPerformance DiagnosticsCreative Fatigue ManagementDTC E-commerce Strategy

Soft Skills

Clear CommunicationTeam DevelopmentDirect Feedback