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Ad Operations Specialist
BM DigitalAd Operations Specialist providing comprehensive marketing support and campaign management at tech-enabled growth firm. Required marketing or analytics background and proficiency with technology.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing paid advertising campaigns across platforms like Google Ads and Facebook Ads Manager, while leveraging analytics tools such as Google Analytics and Power BI/Tableau for data-driven decision-making. Strong organizational skills and the ability to generate insights from campaign data are essential for success.
Highest-signal resume keywords
Google Ads ExpertiseFacebook Ads Manager ProficiencyAdvanced Excel/Google Sheets SkillsMarketing Certifications (Google Ads, Facebook Blueprint)Data Visualization Abilities
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Advertising Campaign ManagementCampaign Performance AnalysisKPI Tracking and AnalysisAutomated Reporting SolutionsMarket ResearchCompetitor AnalysisDashboard BuildingCreative Asset ManagementPlatform-Specific OptimizationsBudget Management
Soft Skills
Excellent Organizational SkillsTime Management SkillsStrong Written Communication SkillsStrong Verbal Communication SkillsAbility to Work Independently
Tools & Technologies
Google SuiteGoogle AnalyticsPower BITableauFacebook Ads Manager
Certifications & Qualifications
Google Ads CertificationFacebook Blueprint Certification
Industry Keywords
MarketingAnalyticsCampaign OptimizationPerformance ReportingData Analysis
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Set up and optimize paid advertising campaigns
- Manage day-to-day campaign performance
- Create performance reports
- Execute platform-specific optimizations
- Monitor and adjust campaign budgets
- Handle creative asset management
- Analyze campaign data
- Build and maintain dashboards
- Conduct market research and competitor analysis
- Generate performance insights and recommendations
- Track and analyze KPIs across marketing channels
- Develop automated reporting solutions
Requirements
What you’ll need- Marketing or analytics background
- Proficiency with technology
- Familiarity with Google Suite
- Platform expertise: Google Ads, Facebook Ads Manager
- Analytics tools: Google Analytics, Power BI/Tableau (optional)
- Advanced Excel/Google Sheets proficiency
- Marketing certifications (Google Ads, Facebook Blueprint)
- Strong data visualization abilities
- Excellent organizational and time management skills
- Strong written and verbal communication skills
- Ability to work independently and manage multiple projects
Benefits
Comp & perks- Professional development opportunities
- Ongoing technical skill development and training
- Clear path for specialization based on performance