Head of Growth – Paid Media

BM Digital

Head of Growth responsible for aggressive scaling of Meta accounts in a tech-enabled growth firm. Leading media strategy and client relationships for DTC brands.

Posted 7/2/2026full-timeRemote • 🇮🇪 IrelandLead💰 $150,000 - $300,000 per yearWebsite

About the role

Key responsibilities & impact

Aggressive, efficient Meta scaling - scaling to six figures per day when the unit economics support it
Full-funnel paid media strategy across Meta, Google, and TikTok - with a clear hierarchy of where to push and where to protect margin
Diagnose performance issues at the level of creative, audience, offer, landing page, or checkout - and you know which one to fix first
Creative strategy leadership alongside our creative team. You understand that at scale, creative is the primary lever, and you have a strong point of view on what makes a winning concept before the data comes back
Senior client relationships across a portfolio of high-growth DTC brands. You can walk a skeptical founder through a reset strategy, defend a scaling decision with data, and manage the tension between short-term efficiency and long-term growth - without losing the client's trust
Team development - building junior analysts and strategists into strong, independent operators

Requirements

What you’ll need

Demonstrable track record of scaling Meta accounts beyond $100k/day
6–10 years in paid digital advertising, with a meaningful portion managing large Meta budgets for DTC e-commerce brands
Deep structural understanding of Meta's algorithm - creative fatigue, cost control interactions, audience saturation, CPM dynamics, and campaign architecture that gives the algorithm what it needs to spend efficiently at scale
Analytically rigorous without being paralyzed by data. You make decisions, move fast, and take accountability for outcomes
Clear, direct communicator - with clients, leadership, and your team, especially when the news isn't what they want to hear

Benefits

Comp & perks

Fully remote - we have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Meta Algorithm UnderstandingCampaign ArchitectureCost Control DynamicsAudience Saturation AnalysisCreative Fatigue Management

Soft Skills

Clear CommunicationTeam DevelopmentAccountability