BM Digital

People Operations

• Lead and evolve the entire people function at Advantage HQ
• Combine talent acquisition leadership with people operations ownership
• Inherit an existing recruiting team and ensure the company can attract, hire, onboard, develop, and retain exceptional talent
• Primary owner of hiring strategy, recruiting operations, employee experience, onboarding, organizational design support, and people processes
• Act as a strategic partner to leadership on all people-related decisions

Director of Talent – People

• Own company-wide hiring strategy and workforce planning
• Lead and develop internal recruiting team
• Improve hiring quality, speed, and predictability
• Personally lead executive and leadership hiring across critical roles
• Improve interview processes, hiring scorecards, and candidate experience
• Build recruiting systems capable of supporting aggressive growth targets
• Own onboarding, offboarding, documentation, and internal policies
• Build scalable people systems for a globally distributed workforce
• Serve as the escalation point for employee questions and issues
• Improve employee experience across the entire employee lifecycle
• Ensure organizational clarity around roles, reporting lines, and accountability
• Partner with leadership on organizational design decisions
• Support department leaders with hiring plans and team structures
• Identify people risks before they become operational problems
• Build and improve performance management systems
• Support managers in developing high-performing teams
• Create systems for feedback, reviews, promotions, and development
• Act as a strategic partner to leadership on all people-related decisions

Marketing

• Develop and implement comprehensive paid media strategies across platforms such as Meta, Google, TikTok, Snapchat, and X, ensuring alignment with client goals and market trends.
• Collaborate with media analysts to monitor campaign performance, optimize media spend, and maximize return on investment (ROI).
• Stay abreast of emerging media channels and technologies to identify new opportunities for client growth.
• Analyze and optimize the entire customer journey, identifying drop-off points and implementing strategies to improve conversion rates.
• Work with cross-functional teams to enhance landing pages, checkout processes, and post-purchase experiences.
• Utilize analytics tools to track funnel performance and make data-driven decisions for continuous improvement.
• Design and execute A/B tests to evaluate the effectiveness of different promotional offers, pricing strategies, and messaging.
• Conduct regular strategic planning sessions with clients, providing actionable insights and aligning marketing efforts with business objectives.

Senior Media Buyer

Performance Marketing

• Own growth strategy across a book of business, lead a team of paid media analysts and creative strategists.
• Aggressive, efficient Meta scaling - scaling to six figures per day when the unit economics support it.
• Full-funnel paid media strategy across Meta, Google, and TikTok - with a clear hierarchy of where to push and where to protect margin.
• Diagnose performance issues at the level of creative, audience, offer, landing page, or checkout - and you know which one to fix first.
• Creative strategy leadership alongside our creative team.

Head of Growth, Paid Media

• Aggressive, efficient Meta scaling - scaling to six figures per day when the unit economics support it.
• Full-funnel paid media strategy across Meta, Google, and TikTok - with a clear hierarchy of where to push and where to protect margin.
• Diagnose performance issues at the level of creative, audience, offer, landing page, or checkout - and know which one to fix first.
• Creative strategy leadership alongside the creative team. Understand that at scale, creative is the primary lever, and have a strong point of view on what makes a winning concept before the data comes back.
• Senior client relationships across a portfolio of high-growth DTC brands. Walk a skeptical founder through a reset strategy, defend a scaling decision with data, and manage the tension between short-term efficiency and long-term growth - without losing the client's trust.
• Team development - building junior analysts and strategists into strong, independent operators.

Head of Growth – Paid Media

• Own growth strategy across a book of business
• Lead a team of paid media analysts and creative strategists
• Diagnose performance issues at the level of creative, audience, offer, landing page, or checkout
• Walk a skeptical founder through a reset strategy
• Build junior analysts and strategists into strong, independent operators

• Aggressive, efficient Meta scaling - scaling to six figures per day when the unit economics support it.
• Full-funnel paid media strategy across Meta, Google, and TikTok - with a clear hierarchy of where to push and where to protect margin.
• Diagnose performance issues at the level of creative, audience, offer, landing page, or checkout - and know which one to fix first.
• Creative strategy leadership alongside our creative team.
• Senior client relationships across a portfolio of high-growth DTC brands.
• Team development - building junior analysts and strategists into strong, independent operators.

Creative Strategist

• Own and evolve creative product across client portfolio
• Ensure each format and concept is effective at scale
• Build frameworks, install best practices, and mentor strategists
• Track trends on platforms and translate into actionable strategies
• Oversee the production process and ensure high standards
• Align creative strategy with talent management
• Spearhead new client launches for initial success
• Serve as senior creative voice in client situations

Head of Creative Strategy

Account Executive

• Lead and oversee the entire Account Management and Client Success department
• Manage and mentor Account Managers across multiple client pods
• Train and develop Account Managers to become proactive strategic operators rather than reactive coordinators
• Create frameworks, playbooks, and standards for client communication, retention, and strategic account growth
• Ensure consistent client experience, communication quality, and service delivery across all accounts
• Support hiring, onboarding, performance reviews, and ongoing training for Account Managers
• Establish accountability systems and KPIs for the Client Success team
• Oversee a portfolio of high-value and tier 1 client accounts
• Join strategic client calls, escalations, renewal discussions, and performance reviews where required
• Serve as senior escalation support for complex client situations or relationship management issues
• Support Account Managers with strategic recommendations, growth planning, and difficult conversations
• Ensure clients clearly understand performance, strategy, priorities, and next steps
• Identify retention risks early and implement solutions proactively
• Drive long-term client retention, expansion, and revenue growth
• Improve operational alignment between Account Management, Project Management, Paid Media, Creative, and Strategy teams
• Build and optimise internal workflows, SOPs, meeting structures, communication processes, and delivery systems
• Ensure campaigns, deliverables, and launches are executed on time and to a high standard
• Improve project visibility, accountability, and cross-functional collaboration across departments
• Identify operational bottlenecks and implement scalable solutions
• Support leadership with forecasting, resource planning, and department scaling initiatives
• Standardise onboarding systems for both clients and internal team members
• Support contract renewals, upsells, and scope expansion opportunities
• Work alongside leadership to improve client profitability and retention metrics
• Understand client economics including CAC, MER, contribution margin, LTV, and growth targets
• Ensure account strategies align with both client goals and agency commercial objectives
• Assist with proposal creation, pricing conversations, and strategic account planning
• Monitor account health across the agency and proactively address underperforming accounts
• Ensure Account Managers can confidently communicate performance across Meta, Google, TikTok, email, influencer marketing, creative testing, and CRO
• Review reporting structures, dashboards, and strategic recommendations for quality control
• Help guide integrated growth strategies across paid media, influencer marketing, lifecycle marketing, and creative
• Collaborate closely with media buyers, creatives, strategists, and project managers to maintain strategic alignment
• Ensure testing roadmaps, creative pipelines, and performance initiatives remain proactive and organised

Group Account Director

Graphics Designer

• Design visually appealing static ads for social media, display ads, and other digital marketing channels, ensuring brand consistency and creativity.
• Create engaging and responsive email campaign designs, from layout to final execution, that drive open rates, click-throughs, and conversions.
• Collaborate with the marketing and content teams to translate campaign concepts and brand messaging into effective visual designs.
• Ensure that all designs adhere to brand guidelines, maintaining a cohesive look and feel across all materials.
• Optimize designs for performance, ensuring they are visually appealing while also meeting marketing objectives such as increasing engagement and conversions.
• Work on multiple projects simultaneously, managing deadlines and delivering high-quality creative assets on time.
• Stay updated on design trends, tools, and best practices, applying fresh and innovative ideas to your work.
• Provide feedback and suggestions to improve the visual direction of static ads and email campaigns.
• Prepare and deliver final design files optimized for web, email, and social media platforms.

Graphic Designer

Financial Planning and Analysis

• Budgeting, forecasting and variance analysis to support strategic decisions
• Manage AP/AR - invoicing, payments and collections
• Prepare financial reports and presentations for management and clients
• Maintain accurate financial records and reconcile discrepancies
• Collaborate with teams on project budgets and expenses
• Support tax filings, financial statements and compliance requirements
• Monitor cash flow and recommend improvements
• Drive improvements to financial systems and processes
• Work with vendors, clients and auditors on financial matters

Finance Specialist

Operations

• provide comprehensive support and assist in various marketing tasks
• set up and optimize paid advertising campaigns
• manage day-to-day campaign performance
• create performance reports
• execute platform-specific optimizations
• monitor and adjust campaign budgets
• handle creative asset management
• analyze campaign data
• build and maintain dashboards
• conduct market research and competitor analysis
• generate performance insights and recommendations
• track and analyze KPIs across marketing channels
• develop automated reporting solutions

Ad Operations Specialist

• Set up and optimize paid advertising campaigns
• Manage day-to-day campaign performance
• Create performance reports
• Execute platform-specific optimizations
• Monitor and adjust campaign budgets
• Handle creative asset management
• Analyze campaign data
• Build and maintain dashboards
• Conduct market research and competitor analysis
• Generate performance insights and recommendations
• Track and analyze KPIs across marketing channels
• Develop automated reporting solutions

Project Manager

• Manage day-to-day administrative tasks such as scheduling meetings, organizing files, and preparing reports for management.
• Oversee internal project management tools to ensure tasks and deliverables are on track.
• Assist in onboarding new clients, ensuring that contracts and statements of work (SOWs) are processed promptly.
• Prepare and organize documents, decks, and presentations for internal and client-facing meetings.
• Coordinate multiple projects across different business streams, ensuring alignment with timelines, budgets, and KPIs.
• Manage project timelines, workflows, and resources to deliver campaigns on time.
• Communicate project progress and updates to internal teams and external clients regularly.
• Identify potential risks and proactively work with teams to mitigate them.
• Serve as a key point of contact for clients to provide status updates and assist with day-to-day inquiries.
• Collaborate closely with client partners to understand their needs and ensure the timely delivery of services.
• Ensure client satisfaction by responding to questions, concerns, and requests in a timely and professional manner.
• Gather client feedback to continuously improve service delivery and campaign outcomes.
• Act as a liaison between various departments including creative, strategy, and performance teams to ensure seamless project execution.
• Support the account management team in maintaining strong relationships with clients and helping deliver high-quality marketing campaigns.
• Participate in team meetings to align on project goals, milestones, and responsibilities.
• Help track and measure key performance indicators (KPIs) for both client campaigns and internal operations.
• Assist in preparing performance reports and analytics to share with clients.
• Organize and maintain accurate records for all projects, including client information, timelines, and deliverables.

• Own and evolve the creative product across the client portfolio
• Build frameworks and best practices for performance creative
• Raise the output and confidence of the creative team
• Streamline the production process to improve efficiency
• Align creative strategies with creator processes for consistent messaging
• Manage creative onboarding for new clients to ensure early wins

Director of Talent – People

Director of Talent – People

Senior Media Buyer

Head of Growth, Paid Media

Head of Growth – Paid Media

Head of Growth – Paid Media

Head of Growth – Paid Media

Head of Creative Strategy

Group Account Director

Graphic Designer

Finance Specialist

Ad Operations Specialist

Ad Operations Specialist

Project Manager

Head of Performance Creative Strategy, Canada