Performance Marketing

• Architect and manage a comprehensive global paid media strategy, incorporating Paid Search, Social, Affiliate, Content Syndication, and Programmatic channels.
• Lead budget planning, forecasting, and pacing for multimillion-dollar campaigns across regions and buying stages.
• Own paid media daily operational alignment of paid media initiatives with marketing campaigns, ABM programs, and sales activation goals.
• Direct hands-on execution and/or oversight of campaign setup, optimization, and performance across Google Ads, Microsoft Ads, LinkedIn, 6sense, and programmatic platforms.
• Review sites, native ads, content syndication, appointment setting vendors and retargeting.
• Lead a structured test-and-learn roadmap across all channels (A/B, incrementality, landing page variants, etc.) to maximize efficiency and ROI.
• Partner with vendors to define success criteria, ensure accountability, and continuously raise performance standards.
• Lead performance analysis and insights delivery across all channels, ensuring accurate attribution and actionable storytelling.
• Drive media mix modeling and budget reallocation to optimize performance across the funnel.
• Champion use of 6Sense and other intent data to enhance segmentation and targeting across campaigns and channels.
• Act as senior liaison with ABM, Product Marketing, Creative, Web, and Sales teams to ensure campaign assets and journeys align with campaign-specific needs.
• Collaborate with analytics and martech teams to evolve reporting dashboards and integrate new data sources (e.g., Salesforce, GA4, Tableau).
• Partner with SEO and content teams to unify messaging and drive efficiency across paid and organic efforts.
• Mentor junior paid media team members and contribute to talent development across the broader demand generation team.
• Provide strategic guidance to stakeholders on trends, innovations, and emerging channels and present campaign performance and strategic recommendations regularly to senior executives.

Senior Paid Media Manager

Business Operations

• Bridge the gap between 8x8 GCC’s overall strategy and business operations
• Develop and implement strategies to improve efficiency, drive growth, and ensure alignment across areas
• Strategic planning and hands-on execution with GCC senior management and cross-functional teams
• Operational Transformation: define organizational goals, identify performance gaps, advise on closing gaps, predict demand, and lead initiatives
• Cross-Functional Collaboration: work with product, engineering, marketing and other stakeholders to ensure alignment and execution
• Performance Management: monitor KPIs, analyze data, and report on progress
• New Offers Ideation: identify and prioritize high-growth professional services opportunities
• Competitive Analysis: gather intelligence to anticipate offer enhancements
• Financial Acumen: develop integrated business cases considering market opportunity, customer value, and financial impact
• PMO Best Practices: establish and maintain PMO framework and Technical Delivery best practices for project success

Senior Manager, Professional Services Strategy and Business Operations

Systems Engineer

Design innovative Salesforce Sales and Marketing Cloud solutions to improve Lead-to-Opportunity processes.
Collaborate with Marketing Ops, Sales Ops, and IT to gather and document business requirements.
Act as primary resource for GTM tech stack tools from conception to implementation.
Customize Salesforce with fields, workflows, automations; translate business to technical requirements.
Design and optimize contact lifecycle, lead scoring, routing, and lead management processes across GTM tools.
Analyze and optimize Marketing-to-Lead-to-Opportunity workflows; integrate Lead-to-Opportunity with Quote-to-Cash processes.
Partner with marketing to design, execute, and optimize campaigns; use A/B testing and analytics.
Configure and optimize Salesforce Marketing Cloud and Sales Cloud; implement AI-driven lead scoring.
Build dashboards to track campaign ROI, lead conversion, pipeline health, and QTC efficiency.
Manage end-to-end Salesforce configuration, customization, and integration projects.

Senior Paid Media Manager

Senior Manager, Professional Services Strategy and Business Operations

Business Systems Analyst – Go-To-Market