Product Manager, Digital Channels

8x8

Senior Product Manager driving 8x8 Digital Channels portfolio for SMS, Email, and more. Own strategy and execution while collaborating with cross-functional teams.

Posted 7/7/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates hands-on AI fluency with experience in shipping AI-powered capabilities and prototyping with AI coding tools. Possesses strong product management expertise in digital messaging ecosystems, with a focus on data-driven decision-making and effective cross-functional collaboration.

Highest-signal resume keywords

AI FluencyProduct ManagementDigital Messaging EcosystemsClear CommunicationPragmatic Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

AI PrototypingProduct StrategyRoadmap DevelopmentData AnalysisSaaS ExperienceCPaaS KnowledgeCCaaS KnowledgeHypothesis TestingChannel ComplianceBusiness Metrics Tracking

Soft Skills

Strong OwnershipAnalytical ThinkingPersuasive CommunicationCollaborationCustomer Focus

Tools & Technologies

ClaudeClaude CodeDigital Channels PlatformContact Center SolutionsUnified Communications (UC)Engagement ToolsAPI ProductsMessaging Platforms

Industry Keywords

Digital MessagingSMSWhatsApp BusinessEmail DeliverabilityRich MessagingProduct ManagementSoftware IndustryCustomer SuccessSales EngineeringProduct Marketing

About the role

Key responsibilities & impact

Drive the platform: Own the strategy, roadmap, and business metrics for the Digital Channels platform across the full 8x8 portfolio, including Contact Center, UC, and Engage
Productise AI: Identify where AI creates real customer value in digital conversations, define it, and ship it into the portfolio
Build with AI: We prototype with Claude and Claude Code daily. Validate ideas cheaply with real customers, iterate, and cut what does not land
Stay close to the customer: Run constant discovery, gather feedback from support and field teams, and turn insight into roadmap decisions you can defend with data
Navigate complexity: Drive channel compliance and expansion programmes (carrier registration, regional launches, platform policy changes) with the discipline these ecosystems demand
Lead cross-functionally: Work daily with Product Management peers, Customer Success Managers, Account Managers, Product Marketing, Sales Engineering, and external partners on enablement, deal support, and pricing
Own your business: Track, report, and take accountability for your numbers: adoption, usage, quality, and the revenue impact of your portfolio

Requirements

What you’ll need

Hands-on AI fluency: More than using tools. You have shipped AI-powered capabilities into a product and you prototype hands-on with AI coding tools, whatever your current stack. We work in Claude and Claude Code, and expect you to ramp fast. Concrete examples of both will be asked for at interview
Proven experience: 4+ years of product management in a software company, ideally SaaS, CPaaS, or CCaaS
Domain expertise: Working knowledge of digital messaging ecosystems: SMS, WhatsApp Business, email deliverability, rich messaging, or API/CPaaS products
Pragmatic execution: Comfortable with fail fast. You form hypotheses, test cheaply, and cut losses without ego
Strong ownership: You escalate blockers, fight for engineering focus, and drive outcomes end to end
Clear communication: Analytical and persuasive, able to influence with data and clear narrative, in writing and in front of executives. Excellent English, with the ability to produce both technical and commercial content

Benefits

Comp & perks

8x8 believes diversity makes our company stronger which is why we are a proud equal opportunities employer
Professional development opportunities