Channel Marketing Coordinator – Partner Engagement, Activation

8x8

Channel Marketing Coordinator role focuses on engagement with partners and marketing programs at 8x8. Opportunity for early-career marketers to grow in channel and field marketing.

Posted 6/23/2026full-timeNorth Carolina • 🇺🇸 United StatesJunior💰 $60,000 - $90,000 per yearWebsite

About the role

Key responsibilities & impact

Own the TSD marketing relationship and activation program — including monthly themed content, digital rooms, quarterly contests, and sponsorship activation plans tied to measurable pipeline outcomes
Design and deliver quarterly SPIFs and ongoing Reseller Partner Program communications to keep NA partners informed, incentivized, and engaged
Run the monthly partner newsletter and support PAYG launch readiness communications
Support 8x8's presence at Channel Partners Expo — the premier NA channel event — to build partner preference, deepen existing relationships, and increase 8x8 mindshare across the NA partner community
Support the NA Partner Roadshow execution, including logistics, partner outreach, and follow-up coordination
Track partner engagement metrics (newsletter open rates, SPIF participation, webinar attendance) and report on performance quarterly
Collaborate with Channel Account Managers (CAMs) to ensure communications and program activations are aligned to top partner priorities
Manage MDF-funded demand programs in coordination with partner ops, tracking utilization and pipeline outcomes
Support other partner marketing projects and global initiatives as required

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or related field
0-2 years of experience in marketing, channel marketing, or partner programs — SaaS or technology industry preferred
Strong written communication skills with an eye for creative, engaging partner-facing content
Organized and detail-oriented, with the ability to manage multiple programs and deadlines simultaneously
Comfortable working with data to track engagement and report on program performance
Collaborative team player who works well with sales and partner-facing teams
Experience with Salesforce, HubSpot, or equivalent CRM/marketing tools is a plus
Positive, energetic attitude with a willingness to learn and iterate quickly
Ability to travel up to 15% for partner events and trade shows

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketingchannel marketingpartner programsdata trackingprogram performance reporting

Soft Skills

written communicationorganizational skillsdetail-orientedcollaborativepositive attitudewillingness to learn

Certifications

Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in Communications