Product Marketing

• Own the full enterprise sales cycle, from outbound pipeline generation through to close.
• Build pipeline through targeted account mapping, outbound strategies, and multi-threaded engagement.
• Engage C-level and VP stakeholders across Operations, Innovation, and related functions.
• Lead deal strategy — discovery, use case definition, pricing (including usage-based models), and contract negotiation (including SLA alignment).
• Work closely with product and deployment teams to co-design solutions and shape high-impact use cases with customers.
• Drive complex, multi-stakeholder deals with high ACVs and longer sales cycles.
• Contribute to how Beam sells — define messaging, influence GTM strategy, and improve repeatability.
• Act as a bridge between customer needs and internal teams, feeding customer insights back into product and ensuring strong customer outcomes.
• Represent Beam in customer conversations, onsite visits, and key industry moments.
• Shape Beam's US GTM motion — own a slice of the playbook (e.g., outbound, vertical messaging, target account strategy) and turn what works into repeatable practice.

Senior GTM Manager

• Maintain a clear view of pipeline health, WIP, blockers, and dependencies; facilitate actions that keep work moving and reduce cycle time.
• Run recurring program rituals (status reviews, priority/readiness checkpoints, and retros) to ensure alignment and predictable execution.
• Provide program-level coordination across tools, artifacts, meeting notes, action tracking, and documentation to support orchestration/execution teams.
• Support execution leads as needed to provide coverage during vacations or busy times to support consistent throughput.
• Develop and execute a communication plan that keeps leaders and partner teams informed of progress, risks, decisions, and outcomes.
• Produce consistent weekly/monthly reporting on experiment pipeline, milestones, blockers, and key operational metrics.
• Serve as a central connector for program operations and execution related questions, ensuring timely follow-ups and crisp handoffs.
• Enforce naming conventions, tagging, ticket hygiene, and closure requirements across tracking tools and repositories.
• Ensure consistent execution against defined workflows for launch readiness, closures, and EOL hygiene.
• Monitor engagement with dashboards/repositories/newsletters and recommend improvements based on usage insights.
• Continuously refine templates, SOPs, and tool usage to reduce friction, improve clarity, automate, apply AI, and increase throughput.

Lead – Experimentation Operations, Product Marketing

• Develop clear and compelling product positioning that highlights the value of HPE Morpheus
• Execute go-to-market strategies for existing and new product offerings, including product announcements and launches, aligning the marketing plan in support of the product roadmap and business objectives
• Execute impactful marketing collateral using company templates, including solution briefs, case studies, blogs, social posts, videos, presentations and sales education materials
• Create sales enablement tools, such as competitive battle cards, product training materials, and objection-handling guides
• Work closely with customer success teams to identify, track, and showcase customer success stories

Product Marketing Specialist

• Design and deliver integrated go-to-market strategies with a heavy focus on content and digital marketing for the Merchant Services Commercial/Corporate Banking (CB/CIB) customer segment
• Create Merchant Services CB/CIB marketing collateral across the customer journey and collaborate with partners
• Develop and implement marketing strategies to help deepen existing Merchant Services customer relationships
• Lead work across functional teams and creative agencies to achieve marketing objectives
• Understand the competitive landscape and leverage qualitative and quantitative data to translate insights into strategic direction
• Ensure adherence to legal, compliance, and privacy regulations and policies related to marketing

Senior Lead Marketing Consultant – Merchant Services, Commercial & Corporate Product Marketing

• Serve as a strategic advisor to the SVP of Revenue, VP of Marketing and GTM leadership team.
• Build the analytical frameworks that help leadership determine where to invest, where to optimize and where to scale.
• Partner on critical business decisions including territory design and market coverage, capacity and organizational design, market segmentation & account strategy, pricing & packaging strategy, product launch readiness, expansion & monetization strategy, annual planning and investment decisions.
• Own the operating rhythm of the business. Forecast accuracy and predictability, pipeline health and conversion analysis, QBRs, board and executive reporting, performance analysis and leading indicator identification.
• Help define how Tekmetric's GTM organization evolves over the next 2-3 years. Bring a point of view on how high-performing GTM organizations should operate, not simply how they operate today.
• Lead design of territory and ownership models, lead routing and coverage, sales capacity planning, expansion ownership models, and compensation and incentive alignment.
• Lead Tekmetric's GTM AI strategy. Identify opportunities to increase seller productivity, improve forecasting accuracy, automate operational workflows, accelerate decision-making, enhance customer and prospect engagement and reduce manual reporting and analysis.
• Own the GTM data ecosystem and technology strategy. Ensure our systems create competitive advantage rather than operational burden.
• Drive alignment through shared metrics, operating cadences, planning processes, and accountability frameworks.

Senior Director, GTM Operations – Strategy

• Own the marketing story and positioning for your segment of HP’s collaboration solutions
• Work with cross-functional teams to ensure the right story and positioning is baked into content and trainings developed by those teams
• Lead new product launches (NPI)
• Be a customer, market and solution expert
• Develop high-impact assets to effectively tell our differentiated story
• Deliver the story to sellers, partners, customers and internal teams

Product Marketing Manager – Collaboration Solutions

• A unified go-to-market strategy for the enterprise platform
• A differentiated market presence for Instacart's enterprise solutions
• A high-performing, respected product marketing team
• A sales pipeline meaningfully moved by marketing
• A global market entry foundation with regional strategies

Director, Enterprise Product Marketing

• Architect with business partners
• Embed with stakeholders across Revenue Operations, Sales, Marketing, Channel Partners, and Finance to diagnose operational challenges using first-principles thinking
• Translate growth strategy and identified gaps into re-designed processes across core GTM workflows including forecasting, pipeline management, quote-to-cash, planning, sales enablement, and partner operations
• Design outbound motion infrastructure including sequencing logic, territory and account prioritization, signal-based triggers, and rep-facing tooling that drives consistent, high-quality outbound execution at scale
• Evaluate our GTM tech stack (e.g., Salesforce, Gong, Clay, ZoomInfo, Looker) and define the future state to leverage AI-native tooling and drive greater GTM agility
• Design AI-enabled workflows that improve the speed, consistency, and quality of GTM execution
• Build tools and deploy modern AI capabilities to connect systems, automate tasks, and surface actionable intelligence without over-engineering
• Instrument GTM systems and architect the data flows that enable accurate pipeline analytics, forecasting, and planning
• Build integrations and feedback loops (e.g., win/loss signals, conversion, pipeline flow) that continuously improve the quality of inputs into processes and analytics models
• Own solutions end-to-end: design, build, test, iterate, and support
• Establish and enforce shared definitions, data standards, system-of-record hygiene, and workflow governance to improve behavior consistency, execution quality, and alignment across functions (e.g., RevOps, Sales, Enablement, Marketing, etc.)
• Reduce manual work through automation while improving signal quality, execution consistency, and operational reliability across GTM workflows
• Reduce tool sprawl, complexity, and process redundancy

Senior GTM Operations Engineer

• Conduct in-depth market research to assess total addressable markets (TAM) across a breadth of healthcare, industrial, government and other serviceable verticals.
• Evaluate emerging opportunities in new verticals, including international markets and industrial dosimetry.
• Refine and maintain sales tools, collateral, website content, and messaging to ensure alignment with customer needs and industry trends.
• Collaborate with product management and R&D to support new product development.
• Lead go-to-market execution for product rollouts, including website content, outbound messaging, and promotional campaigns.
• Research and validate new market opportunities in international regions and additional sectors.

Product Marketing Manager

• Achieve monthly and quarterly partner-sourced pipeline generation goals.
• “Walk the halls”—maintain a regular cadence of engagement across partner commercial teams to stay top of mind.
• Serve as Measured representative to partner commercial teams, equipping partner sellers and consultants to position incrementality and refer opportunities.
• Identify and activate all sources of partner-driven leads—platforms, agencies, and consultancies.
• Drive awareness and enthusiasm for Measured that translates into warm introductions to partners and their clients.
• Accurate pipeline forecasting and reporting on partner-sourced opportunities.
• Feedback loop to Sales, CS, Marketing and Product.
• Build expertise on Measured products and services.
• Operate in service of Measured company mission/OKRs.

Agency Lead, GTM

• Lead, develop, and grow the Technical Arm of our Revenue Operations team
• Set the technical bar on the team: code review standards, documentation discipline, AI-tool fluency, and a culture that treats data quality as standing infrastructure.
• Own career development for each direct report — clear growth paths, regular feedback, and stretch assignments.
• Define and evolve the team’s operating cadence: sprint planning, post-mortems, vendor reviews, and platform release management.

Manager/Senior Manager, GTM Architecture and Automation

• Translate the overall product strategy and roadmap into a clear value proposition, articulating the unique benefits and advantages of Sinch's solutions by both product area and customer segment.
• Work closely with product management to align marketing strategies with the evolving product landscape, ensuring a cohesive narrative that resonates with target audiences.
• Lead the global revenue enablement strategy, ensuring all customer-facing teams are equipped with the messaging, content, tools, and training needed to accelerate revenue growth.
• Design and implement comprehensive onboarding and continuous learning programs tailored to different GTM roles and market segments.
• Partner cross-functionally with sales leadership and operations to define metrics for enablement success, tracking improvements in sales velocity, win rates, time-to-productivity, and overall GTM effectiveness.
• Drive the development and communication of compelling, customer-centric positioning and messaging strategies tailored to the unique needs of our diverse routes to market.
• Collaborate closely with technical teams to translate complex product features into clear, customer-centric benefits for each segment.
• Lead the development and execution of comprehensive go-to-market plans, ensuring consistency across communication channels.
• Collaborate with cross-functional teams to create and implement marketing campaigns that resonate with target audiences across various touchpoints and segments.
• Embrace an AI-first mindset to figure out how to scale our product marketing efforts more effectively.
• Conduct market research to identify industry trends, customer needs, and competitive landscapes across all CPaaS segments.
• Regularly analyze key performance indicators to measure the effectiveness of marketing campaigns and adjust strategies accordingly.
• Work closely with product management, sales, and other cross-functional teams to ensure alignment between product development, marketing strategies, and revenue goals.
• Interact with industry analysts from organizations such as Gartner, IDC, Forrester, and others, ensuring Sinch is positively positioned within industry reports and evaluations.
• Represent Sinch at leading industry events, conferences, and tradeshows showcasing our products and thought leadership.

SVP, Product Marketing – Enablement

• Collaborate across organizations to define the sales and partner experience for selling HPE offerings
• Recognized as the subject matter expert on the E2E process supporting critical sales motions
• Responsible for aligning the assigned GTM motions across personas, processes, and tools
• Advocate for a consistent, simplified experience
• Partner closely with Sales Strategy and Planning on GTM strategy and requirements
• Work closely with the Presales team and HPE lines of business to identify and influence new offerings
• Define high-impact, short, medium, and long-term business strategies at the global level
• Drive the creation and execution of a strategic initiative roadmap in support of an industry-leading sales and partner experience
• Develop E2E process and tool landscape for assigned GTM motions, current and future state, including target AI state
• Proactively address challenges related to sales and partner experience by working with cross-functional subject matter experts
• Responsible for managing ongoing analysis, identifying gaps and risks, and communicating to influence business choices by senior management
• Identify appropriate business outcomes and value, metrics, and KPIs required to achieve major improvement projects globally
• Drive collaboration of large, cross-functional virtual teams to facilitate projects and ensure business results and timely deliverables to stakeholders
• Develop recommendations for optimizing business and financial performance and efficiency via AI solutions
• Assist with preparation of executive-level summaries for Quarterly Business Reviews, State of Readiness, and other senior leader business reviews.

Global Sales Lead – GTM Persona Sales Experience

• Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives.
• Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption.
• Develop and manage a strategic portfolio of assets, including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win.
• Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies.
• Manage product update communications to clients and prospects.
• Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts.
• Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform.
• Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting.
• Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets.

• Own product positioning, value propositions, and core messaging across all mortgage products and programs including niche product teams: Affordable, Non-QM, Renovation, Builder, Condo, Diversity Lending, etc.
• Translate complex product details into simple, actionable messaging for borrowers, loan officers, brokers, account executives, and B2B partners.
• Partner closely with Direct to Consumer, Retail/JV and Wholesale Marketing Directors to support channel-specific sales enablement, marketing campaigns and initiatives.
• Identify and pilot new and creative ways to distribute product messaging, including: Physical collateral (flyers, one-pagers, desk drops, mailers), Short-form and long-form video, SMS and mobile-friendly formats, Event, roadshow, and in-person materials.
• Execute go-to-market plans for product launches and enhancements, ensuring channel readiness and clarity.
• Manage timelines, approvals, and coordination across Product, Legal, Compliance, Creative, and Channel Marketing.
• Establish practical workflows, templates, and standards to improve speed, clarity, and consistency.
• Serve as the primary marketing point of contact for product-related requests and launches.
• Present to channel leaders, executive management with status updates on product launches, relevant campaign performance, content usage, conversion, portfolio and/or market opportunities, and other related metrics.
• Operate with a strong bias toward action and problem-solving in a fast-paced environment.
• Ability to effectively and accurately convey information to others.

• Collects, analyzes and reports management data to support decisions on day-to-day operations, strategic planning and specific business performance issues and improvements.
• Uses data to obtain quantifiable economic benefit to accrue market share, revenue or cost savings (internal monetization).
• Collates, models, interprets and analyzes data; explains variances and trends.
• Identifies and documents enhancements to modeling techniques.
• Own product positioning, value propositions, and differentiation messaging for ULP CMOS / FDX platforms.
• Develop and maintain external-facing collateral aligned with GF messaging.
• Partner with Sales and Account Teams to support customer engagements, executive meetings, and key design wins.
• Act as a single-threaded owner across Product Management, Sales, Manufacturing, and Ops for business-level execution topics.

• Drive business results by developing GTM plans and tracking success metrics that enable scalable growth.
• Identify opportunities to leverage AI tools to enhance the customer experience and optimize operational costs.
• Represent your work to Sales & Ops leaders to advocate for resourcing and provide transparent updates on progress.
• Partner with Sales and Ops leaders to drive accountability for productivity, quality, and compliance standards.
• Own the administration and optimization of GTM tools, ensuring the team has the right tech to win.
• Design and manage the outbound dialer strategy and engagement cadence for every stage of the funnel.
• Own the monthly workforce and incentive planning process to identify short-term staffing gaps and mid-term hiring needs.
• Project manage high-leverage initiatives specifically designed to improve sales & operational efficiency and team member effectiveness.

Senior Manager, Go-To-Market Operations, Sales Tools

• Develop and maintain messaging frameworks for PAR’s hardware portfolio that connect product capabilities to operator outcomes (uptime, throughput, labor efficiency, total cost of ownership).
• Translate technical specifications into operator value across enterprise and mid-market segments.
• Build a library of hardware messaging assets: product pages, datasheets, comparison guides, and integrated platform narratives.
• Own the messaging and positioning for PAR’s repair services portfolio. Connect service-level commitments to operator impact (downtime reduction, throughput protection, cost control).
• Identify competitive positioning opportunities against alternative service providers and OEM-direct offerings.
• Partner with the growth team to build full campaigns that expand the services TAM, including emails, landing pages, PPC programs, and Gong cadences.
• Align launch and campaign strategy with Product and Sales for new service tiers or coverage expansions.
• Produce sales collateral including one-pagers, battlecards, and objection-handling guides for hardware and services.
• Develop talk tracks that connect service capabilities to operator risk reduction and total cost of ownership.
• Partner with Sales leadership to identify gaps in field readiness and close them with targeted enablement.
• Train the FAST and FAM teams on what services is, how we position ourselves, and how we sell today.
• Support pricing and packaging conversations with positioning clarity and competitive context.
• Lead product marketing for PAR’s ISV partner relationships. Position integrations as operator value drivers, not technical footnotes.
• Develop co-sell messaging and joint narratives that articulate combined value for shared operator prospects.
• Create partner-facing and market-facing content that positions PAR integrations as part of an open, scalable operator platform.
• Collaborate with ISV partners on launch coordination, solution briefs, and field-ready collateral.
• Provide product marketing support to international markets on an as-needed basis. Ensure regional teams have access to accurate messaging and positioning assets that reflect PAR’s core platform narrative.
• Serve as a resource for regional or international teams requiring messaging guidance, asset adaptation, or product clarity.
• Support international launches or initiatives where product marketing input is required.
• Run win/loss analysis for hardware and services deals. Build battlecards and surface competitive signals from the field.
• Maintain a clear point of view on how PAR hardware and services compare to OEM-direct offerings, third-party MSPs, and alternative POS vendors.

Product Marketing Manager – Hardware

• Conduct thorough market research to assess where our products stand compared to competitors in terms of positioning, messaging, and value proposition.
• Analyze trends, customer feedback, competitor strategies, and other data to provide actionable insights to the Product Marketing, Product, and Commercial teams.
• Contribute to product prioritization decisions by using data to assess strategic and product fit in specific market segments and suggest potential areas for growth.
• Assist in the development of product briefs and GTM plans with internal and external stakeholders, including sales, product development, and marketing teams.
• Support the creation of presentations, one-pagers, and other materials required by the team to communicate key strategies.
• Collaborate cross-functionally to ensure alignment between teams such as Product Development, Sales, and Marketing during strategic planning.
• Develop monitoring dashboards, AI tools, analytics, and related processes to track product development priorities and initiative progress.

Product Marketing Intern

• Architect the buyer-focused technical narrative for InSight DXP to define our market category
• Act as a strategic technical product marketing lead for platform launches
• Drive the strategy for industry analyst briefings
• Own the definition of our ideal customer profile and buyer personas
• Ensure our global sales teams, systems integrators, and hyperscaler partners have high-fidelity technical content

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Senior GTM Manager

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Product Marketing Manager

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Product Marketing Manager

Product Marketing Manager

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