Product Marketing

• Own and execute the go-to-market strategy for PVcase Prospect.
• Define and evolve Prospect's value proposition, messaging, and differentiation.
• Serve as the primary advocate for US developer needs and customer insights.
• Monitor market trends, developer workflows, and emerging opportunities within the renewable energy sector.
• Define target customer segments, buyer personas, and growth opportunities.
• Partner closely with Product Managers to influence roadmap prioritization and product strategy.
• Develop competitive intelligence, battlecards, and displacement initiatives to improve win rates.
• Lead customer and prospect research programs to understand buying decisions and market dynamics.
• Lead launch planning, adoption initiatives, and customer growth strategies.
• Help position Prospect as a strategic entry point into the broader PVcase platform and future migration opportunities.

Product Marketing Manager

• Manage downstream marketing projects including promotion, market analysis, and commercialization.
• Partner closely with clinical, health economics and reimbursement, and regulatory partners to develop marketing materials for sales execution.
• Leverage market research and develop competitive strategies to grow market share.
• Manage campaign development, execute across channels like paid, social and email.
• Analyze and track key performance metrics to shape strategy.
• Set value propositions and key messaging for assigned products.
• Develop and manage assets, content, and branded materials throughout their lifecycle.
• Collaborate with cross-functional business partners to develop business plans for the designated portfolios.
• Build strong relationships with Key Opinion Leaders (KOLs) as well as emerging thought leaders within the space to enable effective portfolio strategy.
• Lead new product launch activities, including the development of commercial plans and customer segmentation strategies in support of launch objectives.
• Partner with Medical Education and Sales Training counterparts to develop strategy for the existing procedural areas and any adjacent areas.
• Contribute to critical business priorities related to service and supply continuity.

Associate Product Manager – Power & Energy Downstream

• Lead the go-to-market strategy and execution for our Corporate Legal portfolio, with a focus on CoCounsel and AI-driven solutions
• Own and lead go-to-market strategy for key Corp Legal products (including CoCounsel), from positioning through launch and ongoing growth
• Develop clear, differentiated messaging and value propositions, especially around AI capabilities
• Lead major product launches and cross-portfolio initiatives, aligning Product, Sales, Demand Gen, and Comms
• Conduct deep competitive and market analysis—including emerging AI players—to inform positioning and strategy
• Serve as the voice of the customer, synthesizing insights into actionable GTM strategies
• Lead sales enablement strategy, including core narratives, objection handling, and competitive positioning
• Drive pipeline and growth impact through lifecycle marketing and GTM optimization
• Develop executive-level messaging and support analyst relations, PR, and high-visibility external engagements
• Mentor and influence other PMMs and cross-functional stakeholders; act as a thought leader in product marketing excellence

Senior Product Marketing Manager

• Partner with GTM Acceleration leadership to support high-priority go-to-market initiatives across the Revenue organization.
• Conduct research, business analysis, and opportunity assessments to identify areas for growth and operational improvement.
• Help develop business cases, recommendations, and implementation plans for strategic initiatives.
• Analyze commercial performance, pipeline trends, customer segmentation, and other business metrics.
• Develop insights and recommendations that support business decision-making.
• Create executive-ready presentations, reports, and communications for leadership audiences.
• Collaborate with stakeholders across Sales, Marketing, Customer Success, Product, Finance, and IT.
• Support project planning, stakeholder alignment, and execution of key initiatives.
• Track progress, monitor success metrics, and help drive accountability for results.
• Identify opportunities to leverage automation, analytics, and AI tools to improve business processes.
• Partner with business and technology teams to evaluate and implement new capabilities.
• Assist in developing playbooks, operating models, governance frameworks, and best practices.

Senior GTM Acceleration Analyst

• Own the strategic direction of Bizee’s product marketing function
• Drive subscription attach, conversion, retention, and revenue
• Build Bizee’s product marketing function from the ground up
• Partner with Brand, Growth, Product, and Partnerships leadership
• Equip Sales and Customer Success to communicate product value
• Define and evolve Bizee’s foundational product messaging and positioning
• Lead pricing and packaging strategy across formation, subscription, and add-on products
• Drive customer, market, and competitive research

Principal Product Marketing Manager

• Develop and execute high-quality, differentiated product marketing content across fixed income and other asset classes within public products
• Drive creation and implementation of marketing collateral, product positioning and thought leadership that is aligned with business strategy and objectives, across vehicles including separately managed accounts, institutional separate accounts, ETFs, mutual funds and UCITS
• Partner with key stakeholders across product, investment teams, portfolio strategists and global client group teams as well as marketing colleagues to ensure competitive differentiation of capabilities across collateral and campaigns
• Support new product launches, product actions and ongoing systematic campaigns including content goals, creation, production and distribution through marketing platforms
• Assess market trends, competitive positioning and client behaviors to inform and optimize messaging and content development
• Partner with marketing generalists and marketing services teams to manage updates of marketing collateral and web content including presentations, strategy profiles, product and market commentaries, web pages, paid search, social, display ads and other sales-support materials
• In close alignment with client marketing partners globally, serve as product subject matter expert on integrated thematic campaigns that leverage a full suite of paid, earned and owned marketing levers
• Work with compliance to ensure materials meet regulatory guidelines and support compliance process from initial submission to final approval

AVP, Product Marketing

• Support the development of positioning and messaging for priority courses, audiences, and strategic themes
• Conduct market and competitive research
• Translate product updates, customer insights, research findings, and faculty feedback into clear, practical messaging that can be used across campaigns, sales conversations, and customer engagement
• Support go-to-market planning and execution for priority courses, product updates, strategic themes, and key audience segments
• Execute marketing campaigns that generate qualified engagement from higher-ed faculty and academic stakeholders
• Create and manage email campaigns, nurture programs, course preview campaigns, webinar follow-up, reactivation campaigns, and targeted outreach
• Collaborate with Sales and Customer Success to support course- and audience-focused messaging, enablement resources, campaign execution, and follow-up planning
• Help develop faculty stories, customer quotes, testimonials, short videos, case-study content, and proof points
• Build and manage HubSpot campaign assets, workflows, segmentation, nurture campaigns, reporting, and follow-up tracking
• Personifies Lumen values of Commitment, Creativity, Generosity, Openness, and Belonging

• Own product marketing strategy for autonomous orchestration solutions, including positioning, messaging, and competitive analysis
• Engage directly with defense, intelligence, and commercial customers to gather feedback and build market understanding
• Develop and execute go-to-market plans in close coordination with product management and business development
• Build sales enablement materials, demo environments, and technical content that support the full sales cycle
• Manage product launches and coordinate with deployment teams on customer integrations
• Analyze user feedback systematically and translate findings into actionable product improvements

• Lead a national field sales organization with representatives in key geographies.
• Drive expansion into local and regional commercial segments through targeted GTM strategies.
• Directly manage two Commercial Sales Directors, providing coaching and performance management.
• Establish clear sales targets, forecasting rigor, and performance metrics aligned to commercial growth objectives.
• Lead the Commercial Support organization responsible for internal coordination and proactive customer engagement.
• Ensure seamless communication and issue resolution across Safelite’s operational ecosystem.
• Develop and evolve Safelite’s long-term commercial strategy, including segmentation and value propositions.
• Partner cross-functionally with various departments to enhance customer experience and drive growth.
• Act as a key partner to the Commercial Sales team, strengthening relationships and identifying opportunities.

AVP, Commercial Sales GTM

• Leads the development and execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels.
• Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Supports the team in development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
• Contributes to thought leadership and builds consensus among partners.
• Adapts to and optimizes for a changing business environment.
• Translates desired business outcomes into marketing strategy and executes complex, integrated marketing programs/initiatives that may include advertising, sales content and internal communications.
• Serves the team as a leader and influences complex multi-functional program teams.
• Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
• Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
• Acts as a point of contact with product and digital teams to coordinate strategy and development.
• Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

Senior Marketing Lead – Treasury Management, Payment Product Marketing

• New Product Launch GTM: Own go-to-market plans for assigned product areas and launches. Define positioning, messaging, and launch readiness, then track and report results after launch.
• Sales Enablement That Wins: Build the assets sellers actually use: pitch decks, battlecards, talk tracks, objection handling, and one-pagers. Test them against real sales conversations and refine for impact.
• Demand Generation Partnership: Partner with Demand Generation to fuel and convert pipeline. Shape campaign messaging, landing pages, email, and content that bring new customers in the door.
• Differentiated Messaging and Positioning: Turn product capabilities into value and proof points for prospects across priority audiences. Own the outcome, not the feature.
• Competitive Intelligence: Build competitive intelligence and counter-positioning that shape seller behavior and help win deals. Go beyond compiling information to surfacing the insight that changes the conversation.
• Persona and Buyer Journey: Develop persona-led messaging mapped to each stage of the new-customer buyer journey.
• Research and Data: Use voice of customer, win-loss, Salesforce, and Gong to sharpen messaging and inform marketing, sales, and product strategy.
• Measure What Matters: Connect your work to pipeline, conversion, and new revenue. Define success criteria up front and report on what the work moved.
• Additional duties and responsibilities as necessary.

• Own the production of PMM content across HackerOne's product portfolio: sales decks, solution briefs, web copy, competitive comparisons, and field enablement materials
• Support messaging and positioning development by contributing research, drafts, and iteration based on feedback from senior marketers and field teams
• Coordinate cross-functionally on product launches, managing your own asset workstreams, tracking timelines, and flagging blockers early
• Conduct competitive and market research to keep the team current on the vulnerability management landscape and shifting buyer priorities
• Partner with sales and sales engineering to understand what's resonating in the field and translate those signals into sharper content
• Synthesize voice-of-customer inputs, from sales calls, partner engagements, win/loss data, and customer conversations, to sharpen positioning over time
• Collaborate with content, demand generation, and design to ensure PMM narratives carry through campaigns and programs
• Use AI tools to accelerate content production, market and competitive research, data synthesis, and analysis; this is an expected part of how the role operates, not an optional add-on

• Own product marketing across the portfolio, including positioning, messaging, and go-to-market planning.
• Drive launches end to end, from narrative development through execution.
• Serve as a connection point between Product, Studio, and Marketing teams, translating product roadmaps into positioning, go-to-market strategy, and launch plans.
• Initiate or take on product marketing, brand, and partnership initiatives, scoping each into a clear plan and executing end to end.
• Flex across multiple products and workstreams as priorities and timing shift, applying product marketing rigor across the portfolio rather than to a single title.
• Shape brand and non-performance marketing, including social-native, creator-style content across owned channels such as blogs, social accounts, and campaigns outside of paid and user acquisition.
• Activate and help execute brand and licensing partnerships sourced at the studio level, coordinating across internal teams and external partners.
• Partner closely with Growth and Lifecycle teams to align brand and product marketing with acquisition and retention efforts.
• Coordinate lifecycle and CRM touchpoints that support launches and partnerships.
• Provide clear, regular updates on the status and impact of product marketing, brand, and partnership workstreams.

• Define, update, and execute the short- and long-term global product roadmap for our Magnetic Current Sensing portfolio to maximize worldwide market growth.
• Author and present compelling technical concept proposals for next-generation products, driving alignment with both internal stakeholders and external lead customers.
• Champion integrated circuit (IC) development activities from initial product concept through Release-to-Market (RTM).
• Collaborate with engineering to ensure cost-effective designs that meet cycle-time, revenue, and profit margin goals.
• Partner directly with the global sales team, distribution partners, and key accounts to distill and convey the system-level value of Allegro’s products in high-voltage power conversion and control applications.
• Engage deeply with lead customers to identify emerging system-level requirements, formulate joint development/partnership strategies, and secure technical designins.
• Collaborate with the digital marketing team to create technical collateral, thought leadership content, and targeted brand awareness campaigns to promote Allegro in key market segments.
• Build strong, cross-functional relationships with Sales, Application Engineering, and other sensor product lines to expand our total addressable market.
• Support key industry events, webinars, and tradeshows.

• Develop and own the end-to-end go-to-market (GTM) strategy for new product launches and feature releases, from planning to execution and measurement
• Create differentiated product positioning and messaging that clearly articulates the product's value proposition and resonates with target customer segments
• Act as the key liaison between Product Management, Sales, and Marketing teams to ensure strategic alignment and a cohesive customer experience
• Build and deliver comprehensive sales enablement toolkits, including battle cards, pitch decks, product demos, and training sessions to ensure the sales team is equipped to sell effectively
• Actively monitor market and industry trends, conduct competitive analysis, and gather customer insights to inform product strategy and marketing campaigns
• Collaborate with demand generation teams to design and create integrated marketing plans that drive awareness and pipeline for your product portfolio
• Manage the product marketing budget, ensuring a high return on investment and measuring the effectiveness of all programs and tactics
• Act as a subject matter expert and resource for colleagues, leading project teams and mentoring junior members of the marketing organization
• Drive the event strategy for key industry conferences and customer marketing events including speaker selection, content creation, messaging, and related event staff management
• Own the top of funnel marketing strategy and performance

• Help develop growth marketing strategies for our genre-based live TV and streaming packages from the ground up using customer insights, performance data, competitive intelligence, and market trends.
• Analyze campaign performance and identify opportunities to improve acquisition, efficiency, and overall business results.
• Conduct competitive analysis and synthesize findings into actionable recommendations.
• Partner closely with cross-functional teams, including Media, Product Marketing, Digital (.com), Partner Marketing, Social, Analytics, and Product to bring campaigns to life.
• Build presentations, recommendations, and strategic narratives for stakeholders and leadership.
• Execute campaigns and partnerships from conception to delivery.
• Monitor campaign performance and proactively recommend optimizations based on learnings.
• Help coordinate marketing initiatives across multiple workstreams while keeping projects moving on schedule.
• Understanding of the Connected TV ecosystem, including OEMs and streaming platforms, and how these partners influence customer acquisition, content discovery, merchandising, and growth marketing opportunities.
• Roll up your sleeves to support the team wherever needed, whether developing strategy, analyzing data, building presentations, or helping drive execution to keep initiatives moving forward.

Product Marketing Manager – Entertainment, Growth Acquisition

• Own BusPatrol's product marketing strategy across the product portfolio.
• Develop differentiated positioning, messaging, and value propositions that clearly communicate customer value and competitive differentiation.
• Partner with Product Leadership to influence product roadmap decisions using customer, market, and competitive insights.
• Develop messaging frameworks that support customer acquisition, expansion, retention, and new market entry.
• Ensure consistent messaging across all customer-facing channels and internal stakeholders.
• Lead cross-functional go-to-market strategy for new product launches, feature releases, market expansions, and strategic initiatives.
• Build commercialization plans that align Product, Sales, Marketing, Customer Success, Revenue Operations, and Executive Leadership.
• Define launch success metrics and monitor product adoption, market penetration, and business performance following launch.
• Continuously optimize launch strategies based on customer feedback, market response, and business outcomes.
• Help identify new market opportunities, customer segments, and commercialization strategies that accelerate growth.
• Own the strategy and development of sales enablement programs, including:
• - Product presentations
• - Messaging frameworks
• - Battlecards
• - Competitive positioning guides
• - Customer case studies
• - Product one-pagers
• - ROI calculators
• - Value-based selling tools
• - Industry-specific messaging
• Partner closely with Sales Leadership and Revenue Operations to improve seller readiness, shorten sales cycles, and increase competitive win rates.
• Develop and deliver enablement training that equips customer-facing teams to confidently position BusPatrol's solutions.
• Build and maintain BusPatrol's competitive intelligence program.
• Monitor competitors, industry trends, legislative developments, and emerging technologies impacting school safety and public-sector transportation.
• Conduct customer interviews, market research, and win/loss analyses to identify opportunities and inform business strategy.
• Deliver actionable competitive insights and market recommendations to Product Leadership and Executive Leadership.
• Serve as the organization's subject matter expert on market dynamics and customer needs.
• Serve as the voice of the customer throughout product planning and commercialization efforts.
• Gather customer feedback and market intelligence to influence product roadmap priorities.
• Partner with Customer Success to develop customer success stories and reference programs.
• Represent BusPatrol at conferences, customer events, webinars, and industry forums.
• Collaborate with Government Relations and Public Affairs to ensure messaging aligns with evolving legislation, policy initiatives, and public-sector priorities.
• Act as the central product marketing partner across Product Management, Sales, Marketing, Customer Success, Revenue Operations, Government Relations, Finance, and Executive Leadership.
• Lead cross-functional commercialization planning and drive alignment across multiple business functions.
• Influence strategic decisions regarding pricing, packaging, positioning, customer segmentation, and market expansion.
• Help establish scalable product marketing processes, templates, and best practices as BusPatrol continues to grow.
• Mentor junior marketing team members and contribute to the continued development of the marketing organization.

Senior Manager, Product Marketing

• Lead the marketing strategy and execution for one or more core solution segments
• Craft comprehensive Product Marketing plans and Account-based Marketing (ABM) tactics
• Formulate compelling value propositions and author customer-facing presentations, collateral, videos, and client stories
• Create high-velocity sales tools, including competitive battlecards and objection-handling talk tracks
• Partner with Product Management, Sales, and Value Stream leaders
• Structure quantitative analyses of product and account performance
• Support analyst relations, PR, and industry events

Product Marketer, Mainframe Software Division

• Demonstrates a deep understanding of the organization’s products and services while explaining product features and benefits to potential customers.
• Offers technical expertise and support to the account managers in identifying potential clients, nurturing leads, and driving revenue growth.
• Establishes a professional and consultative relationship with clients by gaining a thorough understanding of their unique business needs within their industry.
• Creates and presents customized solutions or proposals that address the client's needs and demonstrate the alignment of the organization’s offerings with the client’s business objectives.
• Manages sales pipelines by tracking leads, opportunities, and sales prospects through various stages of the sales process and identifies improvement areas.
• Utilizes various sales and marketing techniques to identify and engage with potential clients and helps in tailoring sales pitches and solutions.
• Develops and executes strategies to retain and nurture existing clients leading to recurring revenue and referrals.
• Focuses on growing contractual renewals, especially for mid-sized accounts with varying levels of complexity, to achieve higher total contract-value renewals while retaining and expanding existing client relationships.
• Guides junior team members in sales techniques and methodologies, such as consultative selling, relationship building, objection handling, and closing deals.
• Participates in ongoing sales training programs to improve skills and knowledge in areas such as negotiation, objection handling, and industry-specific expertise.

GTM Product Manager

• Collaborate with team around vertical positioning (Retail, Hard Hats, Aviation)
• Define ICPs, personas, value propositions, and competitive differentiation by vertical
• Translate customer pain points into crisp, credible enterprise messaging
• Develop the core enterprise narrative for each segment - putting customer business outcomes first - and enable sales to lead with a compelling "what’s in it for me," "why Zello," and "why now" story for executive audiences
• Build “vertical deal kits” that improve win rate
• Create and continuously improve: vertical sales decks, 1-pagers, discovery guides, objection handling, competitive talk tracks
• Build ROI inputs and business case templates that help champions sell internally
• Partner with Sales leadership to ensure assets are used, not just produced
• Design centralized reporting to monitor win rate and health of campaigns
• Develop enterprise-ready proof: case studies, quantified outcomes, security/compliance FAQs, reference stories
• Work with Customer Marketing to operationalize references and proof in late-stage deals
• Run lightweight competitive and market intel: competitor positioning, pricing packaging insights, feature claims, and “why we win/lose” analysis
• Establish win/loss feedback loops and incorporate learnings into messaging and enablement
• Execute go-to-market strategy for new and existing product features, from beta through general availability
• Define feature positioning, target audiences, and messaging frameworks that clearly articulate customer value and business impact
• Translate product capabilities into outcomes-focused narratives that resonate with enterprise buyers and operators
• Partner closely with Product, Sales, Enablement, and Marketing to plan and execute launches (internal and external)

Product Marketing jobs in Texas

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Product Marketing Manager

Associate Product Manager – Power & Energy Downstream

Senior Product Marketing Manager

Senior GTM Acceleration Analyst

Principal Product Marketing Manager

AVP, Product Marketing

Product Marketing Manager

Product Marketing Manager

AVP, Commercial Sales GTM

Senior Marketing Lead – Treasury Management, Payment Product Marketing

Product Marketing Manager

Product Marketing Manager

Product Marketing Manager

Product Marketing Manager

Senior Product Marketing Manager

Product Marketing Manager – Entertainment, Growth Acquisition

Senior Manager, Product Marketing

Product Marketer, Mainframe Software Division

GTM Product Manager

Product Marketing Manager