Associate Product Manager – Power & Energy Downstream

Medtronic

Associate Product Manager in Power & Energy Marketing Team at Medtronic. Managing marketing projects and strategies for medical device innovations in the spine and orthopedic sectors.

Posted 7/21/2026full-timeLafayette • Colorado, Texas • 🇺🇸 United StatesJuniorMid-Level💰 $79,200 - $118,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing downstream marketing projects, developing competitive strategies, and executing multi-channel campaigns within the medical device industry. Proven ability to collaborate with cross-functional teams and build relationships with Key Opinion Leaders to drive product success.

Highest-signal resume keywords

Downstream Marketing ManagementMarket AnalysisMedical Device ExperienceSpine/Orthopedic MarketingCampaign Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ResearchCompetitive Strategy DevelopmentKey Performance Metrics AnalysisProduct Launch ActivitiesCustomer Segmentation Strategies

Soft Skills

CollaborationRelationship BuildingCommunication

Tools & Technologies

Paid MediaSocial MediaEmail Marketing

Industry Keywords

Medical DeviceHealth EconomicsRegulatory ComplianceService ContinuityEnabling Technologies

About the role

Key responsibilities & impact

Manage downstream marketing projects including promotion, market analysis, and commercialization.
Partner closely with clinical, health economics and reimbursement, and regulatory partners to develop marketing materials for sales execution.
Leverage market research and develop competitive strategies to grow market share.
Manage campaign development, execute across channels like paid, social and email.
Analyze and track key performance metrics to shape strategy.
Set value propositions and key messaging for assigned products.
Develop and manage assets, content, and branded materials throughout their lifecycle.
Collaborate with cross-functional business partners to develop business plans for the designated portfolios.
Build strong relationships with Key Opinion Leaders (KOLs) as well as emerging thought leaders within the space to enable effective portfolio strategy.
Lead new product launch activities, including the development of commercial plans and customer segmentation strategies in support of launch objectives.
Partner with Medical Education and Sales Training counterparts to develop strategy for the existing procedural areas and any adjacent areas.
Contribute to critical business priorities related to service and supply continuity.

Requirements

What you’ll need

Bachelor's degree
Minimum of 2 years of relevant experience in marketing, sales, product management, consulting or relevant experience, or Masters’ degree with a minimum of 0 years relevant experience
Medical device experience
Experience in Spine/Orthopedic Marketing or Sales
Understanding of enabling technologies like power, energy, navigation, and robotics
Experience with medical device service
Ability to work in a highly matrixed and geographically diverse business environment

Benefits

Comp & perks

Health, Dental and vision insurance
Health Savings Account
Healthcare Flexible Spending Account
Life insurance
Long-term disability leave
Dependent daycare spending account
Tuition assistance/reimbursement
Incentive plans
401(k) plan plus employer contribution and match
Short-term disability
Paid time off
Paid holidays
Employee Stock Purchase Plan
Employee Assistance Program
Non-qualified Retirement Plan Supplement
Capital Accumulation Plan