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Product Marketing Manager
Allegro MicroSystemsStrategic Marketing Manager at Allegro MicroSystems managing Magnetic Current Sensing product development and global business growth. Engaging customers and collaborating across teams to maximize market potential.
About the role
Key responsibilities & impact- Define, update, and execute the short- and long-term global product roadmap for our Magnetic Current Sensing portfolio to maximize worldwide market growth.
- Author and present compelling technical concept proposals for next-generation products, driving alignment with both internal stakeholders and external lead customers.
- Champion integrated circuit (IC) development activities from initial product concept through Release-to-Market (RTM).
- Collaborate with engineering to ensure cost-effective designs that meet cycle-time, revenue, and profit margin goals.
- Partner directly with the global sales team, distribution partners, and key accounts to distill and convey the system-level value of Allegro’s products in high-voltage power conversion and control applications.
- Engage deeply with lead customers to identify emerging system-level requirements, formulate joint development/partnership strategies, and secure technical designins.
- Collaborate with the digital marketing team to create technical collateral, thought leadership content, and targeted brand awareness campaigns to promote Allegro in key market segments.
- Build strong, cross-functional relationships with Sales, Application Engineering, and other sensor product lines to expand our total addressable market.
- Support key industry events, webinars, and tradeshows.
Requirements
What you’ll need- Bachelor or Master of Science degree in Electrical Engineering, Computer Engineering, or a related technical field.
- 5+ years of experience in the semiconductor or electronics industries, with a strong preference for candidates familiar with magnetic sensors, power electronics, or high-voltage systems.
- Proven understanding of product marketing, market research, business planning, and successful data-driven go-to-market (GTM) strategies.
- Solid grasp of systems or applications engineering, particularly regarding power and control systems in high-voltage power conversion and motor drives.
- Outstanding interpersonal skills with the ability to confidently present technical and business concepts to both senior leadership and customer executives.
- Highly organized, proactive, and self-motivated mindset with a proven ability to drive complex cross-functional projects to closure.
- Ability and willingness to travel globally (US, Europe, and Asia) up to 25% to support customer engagements and corporate events.
Benefits
Comp & perks- Health insurance
- Flexible work arrangements
- Professional development
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Electrical EngineeringComputer EngineeringProduct Roadmap DevelopmentData-Driven Go-To-Market StrategiesSystems EngineeringApplications EngineeringIntegrated Circuit DevelopmentTechnical Proposal AuthoringCost-Effective DesignMarket Growth Strategies
Soft Skills
Outstanding Interpersonal SkillsHighly OrganizedProactive MindsetSelf-MotivatedPresentation Skills
Certifications
Bachelor of Science DegreeMaster of Science Degree