Allegro MicroSystems

Product Marketing

• Define, update, and execute the short- and long-term global product roadmap for our Magnetic Current Sensing portfolio to maximize worldwide market growth.
• Author and present compelling technical concept proposals for next-generation products, driving alignment with both internal stakeholders and external lead customers.
• Champion integrated circuit (IC) development activities from initial product concept through Release-to-Market (RTM).
• Collaborate with engineering to ensure cost-effective designs that meet cycle-time, revenue, and profit margin goals.
• Partner directly with the global sales team, distribution partners, and key accounts to distill and convey the system-level value of Allegro’s products in high-voltage power conversion and control applications.
• Engage deeply with lead customers to identify emerging system-level requirements, formulate joint development/partnership strategies, and secure technical designins.
• Collaborate with the digital marketing team to create technical collateral, thought leadership content, and targeted brand awareness campaigns to promote Allegro in key market segments.
• Build strong, cross-functional relationships with Sales, Application Engineering, and other sensor product lines to expand our total addressable market.
• Support key industry events, webinars, and tradeshows.

Product Marketing Manager

Ecommerce

• Lead the technical direction and growth of allegromicro.com.
• Partner with our Customer Engagement team to ensure the site and customer portal are easy to use and technically sound.
• Manage our global web presence, including the governance and optimization of automated, AI-driven translation services.
• Use data and visitor behavior to make the site easier to navigate and build a self-service roadmap.
• Design and lead A/B testing programs to optimize conversion paths.
• Manage the website’s 'to-do' list and serve as the main point of contact for our external web developers and agencies.

Product Marketing Manager

Digital Experience, Web Strategy Manager