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Senior Product Marketing Manager
Thomson ReutersSenior Product Marketing Manager at Thomson Reuters leading the go-to-market strategy for corporate legal portfolio. Focused on AI-driven solutions and sales enablement in a hybrid work environment.
Posted 7/21/2026full-timeMinnesota, Missouri, Texas • 🇺🇸 United StatesSenior💰 $100,100 - $185,900 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading go-to-market strategies for AI-driven solutions and B2B enterprise software, with a strong focus on competitive positioning and market differentiation. Proven ability to synthesize customer insights into actionable strategies while driving measurable business impact.
Highest-signal resume keywords
Go-To-Market StrategyB2B Enterprise SoftwareAI/GenAI PositioningCompetitive PositioningExecutive-Level Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingMarket AnalysisSales EnablementLifecycle MarketingMessaging Development
Soft Skills
Influencing Without AuthorityMentoringStorytelling
Certifications & Qualifications
Bachelor’s Degree in MarketingMBAJD
Industry Keywords
SaaSLegal TechAI SolutionsContent-Driven ProductsKnowledge-Based Platforms
About the role
Key responsibilities & impact- Lead the go-to-market strategy and execution for our Corporate Legal portfolio, with a focus on CoCounsel and AI-driven solutions
- Own and lead go-to-market strategy for key Corp Legal products (including CoCounsel), from positioning through launch and ongoing growth
- Develop clear, differentiated messaging and value propositions, especially around AI capabilities
- Lead major product launches and cross-portfolio initiatives, aligning Product, Sales, Demand Gen, and Comms
- Conduct deep competitive and market analysis—including emerging AI players—to inform positioning and strategy
- Serve as the voice of the customer, synthesizing insights into actionable GTM strategies
- Lead sales enablement strategy, including core narratives, objection handling, and competitive positioning
- Drive pipeline and growth impact through lifecycle marketing and GTM optimization
- Develop executive-level messaging and support analyst relations, PR, and high-visibility external engagements
- Mentor and influence other PMMs and cross-functional stakeholders; act as a thought leader in product marketing excellence
Requirements
What you’ll need- 5+ years of product marketing or related experience, with demonstrated progression in scope and impact
- Bachelor’s degree in Marketing, Business, Communications, or related field required
- MBA, JD, or other advanced degree strongly preferred
- Strong experience in B2B enterprise software, ideally in AI, SaaS, or legal tech
- Proven track record of leading go-to-market strategy for complex or category-defining products
- Deep understanding of AI/GenAI positioning, content-driven products, or knowledge-based platforms preferred
- Experience influencing product strategy and senior stakeholders (Director+ / VP level)
- Strong expertise in competitive positioning and market differentiation, particularly in fast-moving markets
- Demonstrated ability to drive measurable business impact (pipeline, adoption, revenue)
- Exceptional communication and storytelling skills, including experience creating executive-level content
- Ability to operate in highly cross-functional environments, influencing without authority
- Experience mentoring or leading other marketers is a plus.
Benefits
Comp & perks- Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role)
- Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities
- Career Development and Growth: By fostering a culture of continuous learning and skill development
- Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing
- Culture: Globally recognized, award-winning reputation for inclusion and belonging
- Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually