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Product Marketing Manager
ZelloProduct Marketing Manager at Zello driving enterprise growth through vertical positioning and deal-close enablement. Collaborating cross-functionally to create go-to-market assets and improve sales effectiveness.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Product Marketing and GTM Enablement for B2B SaaS, with a strong focus on crafting compelling narratives that resonate with enterprise buyers. Proficient in building sales enablement tools and strategies that drive pipeline outcomes and enhance competitive positioning.
Highest-signal resume keywords
Product MarketingSales EnablementROI Narrative DevelopmentAI-Assisted WorkflowsEnterprise Sales Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
GTM StrategyCompetitive AnalysisMessaging FrameworksBusiness Case DevelopmentSales Deck CreationVertical PositioningCustomer Pain Point TranslationCase Study DevelopmentObjection HandlingMarket Intelligence
Soft Skills
Strong WritingCommunicationCollaborationAnalytical ThinkingCreative Problem Solving
Tools & Technologies
AI ToolsSalesforceGartnerForresterReporting Software
Industry Keywords
B2B SaaSRetail OperationsField ServicesAviationLogisticsWorkforce CommunicationsVoice CommunicationsMobilityDevice EcosystemsSecurity Messaging
About the role
Key responsibilities & impact- Collaborate with team around vertical positioning (Retail, Hard Hats, Aviation)
- Define ICPs, personas, value propositions, and competitive differentiation by vertical
- Translate customer pain points into crisp, credible enterprise messaging
- Develop the core enterprise narrative for each segment - putting customer business outcomes first - and enable sales to lead with a compelling "what’s in it for me," "why Zello," and "why now" story for executive audiences
- Build “vertical deal kits” that improve win rate
- Create and continuously improve: vertical sales decks, 1-pagers, discovery guides, objection handling, competitive talk tracks
- Build ROI inputs and business case templates that help champions sell internally
- Partner with Sales leadership to ensure assets are used, not just produced
- Design centralized reporting to monitor win rate and health of campaigns
- Develop enterprise-ready proof: case studies, quantified outcomes, security/compliance FAQs, reference stories
- Work with Customer Marketing to operationalize references and proof in late-stage deals
- Run lightweight competitive and market intel: competitor positioning, pricing packaging insights, feature claims, and “why we win/lose” analysis
- Establish win/loss feedback loops and incorporate learnings into messaging and enablement
- Execute go-to-market strategy for new and existing product features, from beta through general availability
- Define feature positioning, target audiences, and messaging frameworks that clearly articulate customer value and business impact
- Translate product capabilities into outcomes-focused narratives that resonate with enterprise buyers and operators
- Partner closely with Product, Sales, Enablement, and Marketing to plan and execute launches (internal and external)
Requirements
What you’ll need- 3-5 years in Product Marketing, Solutions Marketing, or GTM Enablement for B2B SaaS
- Strong experience building sales enablement that impacts pipeline outcomes (not just content production)
- Comfort working with enterprise sales teams, pipelines, and deal stages
- Ability to craft ROI narratives and business cases (finance-friendly, champion-friendly)
- Strong writing and messaging chops; you can turn complex product value into clear customer language
- AI-native: you routinely use AI to research, draft, iterate, and scale GTM deliverables; you can design AI-assisted workflows (e.g., asset generation, competitive monitoring, enablement personalization) with strong quality control
- Familiarity working with analyst organizations like Gartner and Forrester
- Vertical experience in retail operations, field services/construction, aviation, logistics, or frontline/workforce communications (nice-to-have)
- Experience with partner enablement and channel motions (nice-to-have)
- Familiarity with voice communications, mobility, device ecosystems, or security/compliance messaging (nice-to-have)
Benefits
Comp & perks- competitive pay
- equity with significant upside
- intentionally design our benefits to encourage healthy and well-balanced employees
- flexible schedules and time off
- sabbatical after every five years of service
- ping-pong table and free snacks in our break room