Product Marketing Manager

Zello

Product Marketing Manager at Zello driving enterprise growth through vertical positioning and deal-close enablement. Collaborating cross-functionally to create go-to-market assets and improve sales effectiveness.

Posted 6/29/2026full-timeAustin • Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Collaborate with team around vertical positioning (Retail, Hard Hats, Aviation)
Define ICPs, personas, value propositions, and competitive differentiation by vertical
Translate customer pain points into crisp, credible enterprise messaging
Develop the core enterprise narrative for each segment - putting customer business outcomes first - and enable sales to lead with a compelling "what’s in it for me," "why Zello," and "why now" story for executive audiences
Build “vertical deal kits” that improve win rate
Create and continuously improve: vertical sales decks, 1-pagers, discovery guides, objection handling, competitive talk tracks
Build ROI inputs and business case templates that help champions sell internally
Partner with Sales leadership to ensure assets are used, not just produced
Design centralized reporting to monitor win rate and health of campaigns
Develop enterprise-ready proof: case studies, quantified outcomes, security/compliance FAQs, reference stories
Work with Customer Marketing to operationalize references and proof in late-stage deals
Run lightweight competitive and market intel: competitor positioning, pricing packaging insights, feature claims, and “why we win/lose” analysis
Establish win/loss feedback loops and incorporate learnings into messaging and enablement
Execute go-to-market strategy for new and existing product features, from beta through general availability
Define feature positioning, target audiences, and messaging frameworks that clearly articulate customer value and business impact
Translate product capabilities into outcomes-focused narratives that resonate with enterprise buyers and operators
Partner closely with Product, Sales, Enablement, and Marketing to plan and execute launches (internal and external)

Requirements

What you’ll need

3-5 years in Product Marketing, Solutions Marketing, or GTM Enablement for B2B SaaS
Strong experience building sales enablement that impacts pipeline outcomes (not just content production)
Comfort working with enterprise sales teams, pipelines, and deal stages
Ability to craft ROI narratives and business cases (finance-friendly, champion-friendly)
Strong writing and messaging chops; you can turn complex product value into clear customer language
AI-native: you routinely use AI to research, draft, iterate, and scale GTM deliverables; you can design AI-assisted workflows (e.g., asset generation, competitive monitoring, enablement personalization) with strong quality control
Familiarity working with analyst organizations like Gartner and Forrester
Vertical experience in retail operations, field services/construction, aviation, logistics, or frontline/workforce communications (nice-to-have)
Experience with partner enablement and channel motions (nice-to-have)
Familiarity with voice communications, mobility, device ecosystems, or security/compliance messaging (nice-to-have)

Benefits

Comp & perks

competitive pay
equity with significant upside
intentionally design our benefits to encourage healthy and well-balanced employees
flexible schedules and time off
sabbatical after every five years of service
ping-pong table and free snacks in our break room

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

GTM StrategyCompetitive AnalysisMessaging FrameworksBusiness Case DevelopmentSales Deck CreationVertical PositioningCustomer Pain Point TranslationCase Study DevelopmentObjection HandlingMarket Intelligence

Soft Skills

Strong WritingCommunicationCollaborationAnalytical ThinkingCreative Problem Solving