Product Marketing

• A unified go-to-market strategy for the enterprise platform
• A differentiated market presence for Instacart's enterprise solutions
• A high-performing, respected product marketing team
• A sales pipeline meaningfully moved by marketing
• A global market entry foundation with regional strategies

Director, Enterprise Product Marketing

• Shape product positioning before anything ships, ensuring every feature has a clear market fit, differentiated narrative, and a compelling reason to exist
• Develop the end-to-end storytelling for feature launches across multiple channels, including Town Halls, press releases, social media, podcast appearances, blog posts, in-product messaging, and more
• Partner with Product Managers from the earliest stages of development to influence what we build and how we go to market with the latest features
• Make decisions based on your competitive research, customer interviews, and market opportunities
• Contribute to decision making around which features are included in our Host, Professional, and Mogul plans, and how we price our offerings
• Collaborate closely with the Growth team to ensure every new feature and campaign contributes to the health of our full funnel: website → free trial → online travel agency (OTA) connection → subscription → onboarding → adoption → retention

Staff Product Marketing Manager – USA/EMEA

• Own end-to-end GTM strategy across Mercury's three primary growth motions — product-led, sales-led, and partner-led — including segmentation, messaging, channel planning, and cross-functional execution
• Build and maintain the customer journey, messaging, and infrastructure that works across all three motions: shared value propositions and personas that flex appropriately for self-serve onboarding flows, sales conversations, and partner co-marketing
• Partner closely with the Growth product org on strategy and execution for driving top-of-funnel, conversion, activation, and virality.
• Drive pipeline and revenue contribution by partnering with sales leadership on enablement, from battlecards and objection-handling frameworks to deal acceleration content and segment-specific playbooks
• Develop Mercury's partner marketing strategy in collaboration with the partnerships team — including co-marketing programs, partner enablement materials, and joint GTM playbooks that make Mercury the easiest partner to go to market with
• Lead customer and market research to stay ahead of competitive dynamics, identify growth opportunities across segments, and feed insights into product, pricing, and roadmap decisions
• Define and track the PMM metrics that matter for growth — activation rates, pipeline influence, partner-sourced revenue, segment-level conversion — and use them to continuously improve GTM strategy

Senior Manager, Product Marketing – Growth & Revenue

• Lead, develop, and grow the Technical Arm of our Revenue Operations team
• Set the technical bar on the team: code review standards, documentation discipline, AI-tool fluency, and a culture that treats data quality as standing infrastructure.
• Own career development for each direct report — clear growth paths, regular feedback, and stretch assignments.
• Define and evolve the team’s operating cadence: sprint planning, post-mortems, vendor reviews, and platform release management.

Manager/Senior Manager, GTM Architecture and Automation

• Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives.
• Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption.
• Develop and manage a strategic portfolio of assets, including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win.
• Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies.
• Manage product update communications to clients and prospects.
• Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts.
• Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform.
• Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting.
• Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets.

Product Marketing Manager

• Surface consumer, market, and business insights. Continuously monitor member feedback, market signals, and competitive activity to identify unmet needs and friction points. Partner with Product to influence prioritization. Become the internal authority on engagement with your feature set and related business metrics.
• Define product positioning and messaging. Develop clear, compelling positioning and value props across specific features. Translate these into a durable messaging framework and content library that defines the holistic feature experience - from buttons in the app to creative in members’ inboxes.
• Drive feature adoption and membership growth. Track how users are engaging with key features, and drive initiatives to improve awareness, adoption, and return use
• Lead feature go-to-market. Own GTM strategy and execution for new feature releases: defining the target audience, sharpening positioning, writing the creative brief, and partnering with channel leads to bring campaigns to life
• Shape the product marketing calendar. Define and drive the seasonal PMM calendar, informing product launch timing with consumer moments and more
• Lead cross-functional work with influence. Align Product, Product Design, channel teams, and Brand Design by keeping projects moving and maintaining a high bar for quality on the full consumer experience

Senior Product Marketing Manager

• Go-to-Market Strategy: Lead go-to-market planning and execution for new product launches, platform enhancements, AI capabilities, and strategic initiatives
• Develop differentiated positioning, messaging frameworks, and value propositions across government and enterprise audiences
• Partner with Product Management to influence roadmap prioritization through market insights and customer feedback
• Lead packaging, competitive differentiation, pricing support, and market segmentation strategies
• Messaging & Content Leadership: Own corporate and portfolio messaging architecture across eDiscovery, FOIA, data governance, compliance, and AI
• Develop executive-level narratives around AI governance, secure innovation, digital transformation, and unified legal workflows
• Create high-impact sales enablement materials including pitch decks, battlecards, whitepapers, case studies, analyst briefings, webinars, and executive presentations
• Ensure consistent messaging across campaigns, events, PR, analyst relations, and demand generation
• Sales Enablement & Revenue Partnership: Partner closely with Sales leadership to improve pipeline generation, win rates, and competitive positioning
• Build and maintain sales enablement programs that equip teams to articulate Casepoint’s value effectively
• Support strategic deals, executive presentations, customer workshops, and RFP/RFI responses
• Market & Analyst Intelligence: Lead competitive intelligence and market analysis initiatives across LegalTech, GovTech, and AI markets
• Build and manage relationships with industry analysts, influencers, and strategic partners
• Monitor industry trends, customer needs, procurement shifts, and emerging AI governance requirements
• Leadership & Cross-Functional Collaboration: Lead global intelligence team of product marketing managers and market intelligence analysts
• Collaborate cross-functionally with Sales (including Sales Engineering and Proposals), Product, Engineering, Customer Success, and Executive Leadership
• Mentor and scale product marketing capabilities as the organization grows
• Help shape corporate thought leadership and executive visibility in the market

Senior Director – Product Marketing

• As Worldwide Future Product Marketing Manager, you will define next-generation HP PageWide Industrial printing platforms
• Drive product strategy and strengthen value propositions
• Define requirements, plan beta/early-customer engagements
• Lead creation of global go-to-market and launch materials
• Own the future platform roadmap in partnership with customers, channel partners, engineering/R&D, operations, and services
• Set priorities and define requirements for product development
• Inform pricing strategy, build forecasts and business cases
• Align stakeholders to deliver on the plan
• Track trends, customer needs, and competitive dynamics to inform platform strategy
• Own marketing deliverables across the product lifecycle (PLC)
• Identify, secure, and support beta and early customers; orchestrate global beta engagements through HP sales regions and partners
• Guide early-funnel qualification and solution fit
• Lead the creation and global rollout of high-impact new product introduction and go-to-market materials
• Build and maintain forecasts for placements, usage, and revenue

Worldwide Future Product Marketing Manager

• Craft clear, compelling product positioning and messaging tailored to the Cloudhealth partner community and end-users as well as internally for enabling the sales teams.
• Conduct market research, competitive analysis, and customer interviews to inform strategy and identify opportunities as well as to create the Cloudhealth business intelligence needed to compete successfully.
• Partner with product management to influence roadmaps and ensure market fit.
• Create and manage sales enablement tools, including sales/pitch decks, product demos, battlecards, and case studies, and any needed resources to successfully go-to-market.
• Collaborate with sales strategist and marketing to develop campaigns that drive awareness, adoption, and retention.
• Measure and report against KPI’s on the effectiveness of product marketing initiatives.
• Act as a product evangelist at events, webinars, customer meetings, and with partners globally.

Global Product Marketing Manager

• Own the narrative: Develop and steward SignalWire's category story from the foundational positioning document to the language that shows up in every customer-facing touchpoint.
• Drive messaging and positioning: Build crisp, differentiated messaging for our developer and enterprise audiences. Run win/loss analysis, competitive research, and customer interviews to ensure positioning is grounded in evidence, not assumptions.
• Lead category creation: Partner with leadership to define, name, and evangelize the Voice AI category. Create the frameworks, thought leadership content, and analyst/press narratives that establish SignalWire as a defining voice in an emerging market.
• Enable go-to-market: Equip sales organization with battle cards, pitch decks, objection-handling guides, and competitive intelligence. Own launch coordination for new products and platform capabilities from positioning brief to GA.
• Be the voice of the customer: Conduct ongoing interviews with developers, enterprise buyers, and partners. Synthesize insight into actionable intelligence that sharpens product, sales, and marketing across the funnel.
• Shape analyst and press relationships: Represent SignalWire's category POV in conversations with industry analysts (Gartner, Forrester, IDC) and technology press. Help build the external narrative that defines how our market is understood.

• Coordinate day-to-day operations across multiple user acquisition programs, ensuring vendor schedules, field team logistics, and store-level activation plans stay on track across a portfolio of concurrent launches.
• Track program performance using operational data, diagnose where results are falling short of targets, and work with program managers to course-correct quickly.
• Manage vendor and contractor relationships, including scheduling coordination, onboarding support, invoice tracking, and performance accountability.
• Get close to the work by spending time in stores alongside field teams, observing what's actually happening on the ground and bringing back the insights that make our programs better.
• Contribute to the design and iteration of new growth programs for early-stage stores.

Senior Associate, Retail Go-To-Market Operations – Launch Success, Retailer Enablement

• Define and lead our client communications, retention strategy and execution
• Create a robust library of sales and client success enablement materials
• Train and support the client success teams
• Own the end-to-end GTM process for new product launches
• Collaborate closely with Product Management and influence the product roadmap
• Develop clear, concise, and differentiated messaging
• Conduct customer interviews, analyze market trends
• Serve as a subject matter expert and internal evangelist

Senior Manager, Product Marketing

• Marketing stakeholder for commercialization strategy and alignment on all planned releases, including opportunities, roadblocks, timelines, roles/responsibilities, outcomes, and reporting.
• Research, develop, and validate compelling and differentiated product positioning and messaging that resonates with target audiences.
• Translate technical features into clear and impactful benefits for customers, creating marketing messaging themes for regular release showcases and large industry events.
• Conduct qualitative, quantitative, and competitive research and leverage the analysis to inform product messaging and positioning to drive growth.
• Lead product launches from planning through execution, ensuring successful product releases and driving measurable results.

Director, Product Marketing – SaaS, B2B, Healthcare IT

• Own GTM strategy for Mercury's platform products — API, CLI, and MCP — including ICP definition, messaging & positioning, and end-to-end launch planning and execution.
• Build Mercury's presence in the developer and AI-builder ecosystem: developer communities, technical content, docs-as-marketing, GitHub, Discord, Hacker News, and beyond.
• Develop deep customer and market insights through qualitative and quantitative research and competitive intelligence — and use them to shape product, growth, and roadmap decisions.
• Drive acquisition and adoption by designing and executing multi-channel marketing programs and growth experiments in partnership with product, engineering, and creative teams.
• Champion the voice of developers and AI builders across the organization, ensuring their needs meaningfully influence product development and prioritization.
• Measure, analyze, and optimize performance to refine GTM strategies and inform future platform investments.
• Be a driving force in the AI marketing strategy for Mercury, establishing overall narrative, identifying trends for new product or marketing opportunities, and helping shape the AI banking vision.

Senior Product Marketing Manager - API, Agentic Banking

• Establish an always-on competitive intel motion with regular updates to battlecards and talk tracks based on what’s changing in the market and what teams are hearing in calls.
• Build a win/loss + voice of customer loop that turns insights into improvements across messaging, sales process, and product strategy.
• Create and deliver internal sales enablement trainings, and represent Front externally at webinars and trade show sessions for solution-specific content.
• Scale and maintain core go-to-market assets (pitch deck, one-pagers, talk tracks) so they stay current and aligned to our strategic narrative.
• Serve as a vertical and persona SME and maintain narratives (workflows, proof points, objections) so Growth and Sales can utilize them across outbound and events.
• Turn integrations into a growth lever by sharpening integration messaging, upgrading key pages, and shipping reusable partner-ready assets.
• Partner with Solutions Engineering to ship a steady cadence of demo videos and talk tracks to support Marketing and Sales.

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Director, Enterprise Product Marketing

Staff Product Marketing Manager – USA/EMEA

Senior Manager, Product Marketing – Growth & Revenue

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Product Marketing Manager

Senior Product Marketing Manager

Senior Director – Product Marketing

Worldwide Future Product Marketing Manager

Global Product Marketing Manager

Senior Product Marketing Manager

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Senior Manager, Product Marketing

Director, Product Marketing – SaaS, B2B, Healthcare IT

Senior Product Marketing Manager - API, Agentic Banking

Product Marketing Manager