Product Marketing

• Define and drive cross-functional go-to-market strategy across products and use cases, ensuring launches are well-orchestrated internally and deliver measurable adoption, engagement, and growth
• Lead product launches and major releases from strategy through execution, owning prioritization, timelines, messaging, and enablement
• Ensure launch plans, toolkits, and assets are complete, aligned, and delivered with high quality and consistency, anchored in customer value with an outside-in, market-first perspective.
• Define and evolve product positioning, messaging architectures, and value propositions aligned to market needs, competitive dynamics, and business objectives
• Translate product capabilities into compelling, differentiated narratives across personas, segments, and stages of the customer lifecycle
• Act as a strategic partner to Product and Sales gathering and sharing market insights to inform product approaches and sales positioning.
• Develop enablement strategies and high-impact sales tools, training, and messaging frameworks
• Ensure sales teams are consistently equipped to articulate value, differentiate effectively, and handle objections with confidence
• Use field feedback and performance data to continuously refine enablement programs and improve sales productivity
• Provide strategic input and leadership on insight initiatives which may include persona development, win/loss analysis and qualitative research.
• Translate insights into actionable improvements across messaging, go-to-market strategy, and enablement
• Develop scalable customer proof—case studies, stories, and value narratives—that reinforce differentiation and outcomes. Ensure value story is pushed through multiple channels including digital, social, events, etc.
• Own competitive intelligence strategy, including ongoing monitoring, analysis, and battlecard development
• Track key product marketing success metrics, using insights to inform prioritization and strategic decisions
• Continuously assess go-to-market effectiveness and identify opportunities to increase impact and efficiency
• Act as a unifying force across Product, Sales, Marketing, and Customer Success, driving alignment on priorities and execution
• Serve as a key voice in cross-department planning and contribute to the foundation of overall marketing and go-to-market strategy

Senior Product Marketing Manager

• Develop and execute product marketing strategy to drive awareness, adoption, spend, and revenue growth for Mercury’s Cards and Spend Management products.
• Go deep on our products, the market, and our customers in order to articulate product positioning, messaging, and value propositions.
• Use quantitative and qualitative data to understand what our customers need, and where the incumbent products available today aren’t cutting it.
• Plan and execute product GTMs, nailing audience segmentation, messaging, channel strategy, and measurement.
• Collaborate with Product, Design, and Engineering to influence the product roadmap, with the ultimate goal of increasing product adoption and customer growth.
• Partner closely with Sales and Relationship Management teams to improve sales win rates and product upsell opportunities
• Build a strong relationship with marketing and brand teams to develop email campaigns, landing pages, advertising, case studies, social posts, and public relations outreach relating to your products.
• Roll up your sleeves to get things done – this can be anything from writing a press release to negotiating a sponsorship to interviewing customers, or whatever the project requires.

Senior Product Marketing Manager – Cards & Spend Management

• New Product Launch GTM: Own go-to-market plans for assigned product areas and launches. Define positioning, messaging, and launch readiness, then track and report results after launch.
• Sales Enablement That Wins: Build the assets sellers actually use: pitch decks, battlecards, talk tracks, objection handling, and one-pagers. Test them against real sales conversations and refine for impact.
• Demand Generation Partnership: Partner with Demand Generation to fuel and convert pipeline. Shape campaign messaging, landing pages, email, and content that bring new customers in the door.
• Differentiated Messaging and Positioning: Turn product capabilities into value and proof points for prospects across priority audiences. Own the outcome, not the feature.
• Competitive Intelligence: Build competitive intelligence and counter-positioning that shape seller behavior and help win deals. Go beyond compiling information to surfacing the insight that changes the conversation.
• Persona and Buyer Journey: Develop persona-led messaging mapped to each stage of the new-customer buyer journey.
• Research and Data: Use voice of customer, win-loss, Salesforce, and Gong to sharpen messaging and inform marketing, sales, and product strategy.
• Measure What Matters: Connect your work to pipeline, conversion, and new revenue. Define success criteria up front and report on what the work moved.
• Additional duties and responsibilities as necessary.

Product Marketing Manager

• Owns the strategy and execution of how we bring our products to market and communicate our value to customers.
• Leads positioning and go-to-market efforts across Shippo's platform.
• Operates as a key strategic partner to Product, Sales, and GTM Marketing—driving alignment across teams and shaping how the market understands and engages with Shippo.
• Drives meaningful business outcomes—from product adoption and pipeline contribution to competitive differentiation and market perception.
• Collaborates with cross-functional teams to ensure new capabilities translate into measurable customer and business outcomes.
• Defines and tracks success metrics for product marketing initiatives, using adoption, engagement, and pipeline data to identify opportunities and inform strategy.
• Helps build the PMM function from the ground up: establish launch playbooks, research cadences, and enablement frameworks that scale as the team grows.

• Portfolio Positioning & Messaging: Define and evolve the overarching value proposition for Agility’s product portfolio. Develop differentiated messaging frameworks that connect technical capabilities with customer needs.
• Drive Go-To-Market & Launches: Lead GTM planning and high-profile product announcements. You will own audience definition, naming, positioning, and marketing requirements to drive awareness and demand in priority industries and use cases.
• Technical Content & Enablement: Serve as a hands-on creator and overseer of high-impact sales enablement assets (spec sheets, presentations, case studies, and videos). Ensure absolute technical accuracy while accelerating the buyer's journey.
• Know the Customer Deeply: Map the decision-making landscape for automation buyers and operators. Understand their operational pain points, tech stacks, buying processes, and KPIs to create persona frameworks that ground all demand generation and marketing execution.
• Synthesize Market Intelligence: Act as the strategic loop between the market and the company. Gather and translate analyst research, win/loss data, competitive intelligence, and customer feedback into actionable insights that shape our go-to-market.
• Cross-Functional Collaboration: Partner closely with Product Management and Engineering to become a subject matter expert on Agility’s hardware and software applications. Collaborate tightly with a world class creative team to bring product storytelling to life across all marketing channels.
• Set Demand Generation Priorities: Use data-driven insights and market trends to establish clear priorities for demand generation, ensuring campaigns align with current product capabilities and priority industries.

• Develop clear, differentiated messaging and positioning that resonates with ServiceTrade’s core personas across fire protection and mechanical service.
• Validate and refine messaging through customer insights, testing, and collaboration with Sales and Product.
• Lead go-to-market planning and execution for new product releases and feature launches, including AI-powered capabilities.
• Build launch briefs, messaging guides, and cross-functional alignment plans that ensure successful adoption.
• Create high-impact GTM content such as pitch decks, product one-pagers, datasheets, videos, and demo narratives.
• Maintain competitive intelligence on key players, emerging technologies, and market dynamics.
• Develop and update competitive battlecards, positioning guidance, and insights for Sales and Product teams.
• Partner closely with Product Management to influence roadmap decisions using market, customer, and competitive insights.
• Support Sales with talk tracks, objection handling, and persona-aligned messaging that improve win rates.
• Craft compelling narratives for AI features, focusing on trust, value, and clear customer impact.
• Experiment with AI-enabled workflows to improve PMM efficiency, content creation, and GTM processes.
• Collaborate with Marketing, Sales, Customer Success, and RevOps to ensure consistent product storytelling across all touchpoints.
• Synthesize customer feedback, market signals, and product performance data into actionable recommendations.
• Serve as the internal expert on your assigned product areas—providing clarity, alignment, and momentum across teams.
• Other duties as necessary.

• Design and own a structured 30/60/90 onboarding program for new sales reps and account managers
• Build clear milestones, certifications, and ramp tracking that give managers visibility into new hire progress
• Continuously refine the program based on time-to-productivity data and manager feedback
• Establish a consistent framework for how ACST powered by Vanco runs discovery, demos, and qualification across the team
• Build playbooks for key selling scenarios: competitive objections, multi-stakeholder deals, and district finance buyer conversations
• Partner with sales leadership to ensure methodology is coached and reinforced, not just documented
• Build the scaffolding that makes managers better coaches — call scorecards, structured 1:1 frameworks, and call review cadences
• Partner with leadership to establish a regular rhythm of deal review and rep development planning
• Surface patterns from call recordings and field feedback to identify systemic coaching opportunities
• Develop onboarding, expansion, and renewal playbooks for our five account managers
• Ensure CS has the skills and materials to drive retention conversations and identify expansion opportunities early
• Align CS enablement with sales methodology to create a consistent customer experience from first touch through renewal
• Act as the traffic controller for existing sales and marketing content — ensuring reps can find and use what already exists, and partnering with Product Marketing to develop net-new materials where gaps exist
• Build a reliable field feedback loop that surfaces what’s working and what’s breaking back to Product Marketing and product
• Partner with product marketing on the intersection between positioning + field execution

GTM Enablement Manager

• Lead customer research including interviews, surveys, and call reviews to deepen understanding of buyer behavior, pain points, and decision criteria—and ensure those insights flow continuously into messaging, content, and enablement
• Own PDQ’s competitive intelligence program end-to-end—tracking competitors, synthesizing signals, and delivering timely, actionable insights to stakeholders across product, sales, and marketing
• Develop and refine product messaging and positioning that resonates with IT professionals and key buyer personas, differentiating PDQ’s offerings in a competitive market
• Partner with Product Management to influence roadmap prioritization based on market insight, customer feedback, and competitive dynamics
• Build and maintain competitive battlecards, positioning matrices, and win/loss analysis frameworks that enable Sales to compete and win
• Monitor market trends, pricing shifts, and product announcements to proactively inform product and go-to-market strategy, and develop a repeatable cadence for sharing competitive intelligence across the organization
• Serve as PDQ’s primary point of contact for industry analyst firms—managing ongoing relationships, preparing executive briefings, and ensuring PDQ is well-represented in relevant reports and market assessments
• Translate analyst feedback into internal recommendations that inform product positioning, roadmap, and messaging priorities, and pursue opportunities for PDQ to be featured in analyst research that drives credibility with buyers
• Pilot and scale AI-powered tools and workflows that improve the speed and quality of PMM outputs—including competitive research, sales tools, content development, win/loss synthesis, and persona refinement
• Identify where AI can systematically augment the PMM function and build lightweight processes the broader team can adopt, serving as an internal resource for best practices around AI use in marketing
• Create and maintain high-quality sales enablement materials including pitch decks, case studies, competitive battlecards, and objection-handling playbooks, and conduct training sessions to equip the Sales team with the knowledge and tools to win

• A unified go-to-market strategy for the enterprise platform
• A differentiated market presence for Instacart's enterprise solutions
• A high-performing, respected product marketing team
• A sales pipeline meaningfully moved by marketing
• A global market entry foundation with regional strategies

Director, Enterprise Product Marketing

• Shape product positioning before anything ships, ensuring every feature has a clear market fit, differentiated narrative, and a compelling reason to exist
• Develop the end-to-end storytelling for feature launches across multiple channels, including Town Halls, press releases, social media, podcast appearances, blog posts, in-product messaging, and more
• Partner with Product Managers from the earliest stages of development to influence what we build and how we go to market with the latest features
• Make decisions based on your competitive research, customer interviews, and market opportunities
• Contribute to decision making around which features are included in our Host, Professional, and Mogul plans, and how we price our offerings
• Collaborate closely with the Growth team to ensure every new feature and campaign contributes to the health of our full funnel: website → free trial → online travel agency (OTA) connection → subscription → onboarding → adoption → retention

Staff Product Marketing Manager – USA/EMEA

• Own end-to-end GTM strategy across Mercury's three primary growth motions — product-led, sales-led, and partner-led — including segmentation, messaging, channel planning, and cross-functional execution
• Build and maintain the customer journey, messaging, and infrastructure that works across all three motions: shared value propositions and personas that flex appropriately for self-serve onboarding flows, sales conversations, and partner co-marketing
• Partner closely with the Growth product org on strategy and execution for driving top-of-funnel, conversion, activation, and virality.
• Drive pipeline and revenue contribution by partnering with sales leadership on enablement, from battlecards and objection-handling frameworks to deal acceleration content and segment-specific playbooks
• Develop Mercury's partner marketing strategy in collaboration with the partnerships team — including co-marketing programs, partner enablement materials, and joint GTM playbooks that make Mercury the easiest partner to go to market with
• Lead customer and market research to stay ahead of competitive dynamics, identify growth opportunities across segments, and feed insights into product, pricing, and roadmap decisions
• Define and track the PMM metrics that matter for growth — activation rates, pipeline influence, partner-sourced revenue, segment-level conversion — and use them to continuously improve GTM strategy

Senior Manager, Product Marketing – Growth & Revenue

• Lead, develop, and grow the Technical Arm of our Revenue Operations team
• Set the technical bar on the team: code review standards, documentation discipline, AI-tool fluency, and a culture that treats data quality as standing infrastructure.
• Own career development for each direct report — clear growth paths, regular feedback, and stretch assignments.
• Define and evolve the team’s operating cadence: sprint planning, post-mortems, vendor reviews, and platform release management.

Manager/Senior Manager, GTM Architecture and Automation

• Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives.
• Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption.
• Develop and manage a strategic portfolio of assets, including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win.
• Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies.
• Manage product update communications to clients and prospects.
• Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts.
• Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform.
• Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting.
• Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets.

• Surface consumer, market, and business insights. Continuously monitor member feedback, market signals, and competitive activity to identify unmet needs and friction points. Partner with Product to influence prioritization. Become the internal authority on engagement with your feature set and related business metrics.
• Define product positioning and messaging. Develop clear, compelling positioning and value props across specific features. Translate these into a durable messaging framework and content library that defines the holistic feature experience - from buttons in the app to creative in members’ inboxes.
• Drive feature adoption and membership growth. Track how users are engaging with key features, and drive initiatives to improve awareness, adoption, and return use
• Lead feature go-to-market. Own GTM strategy and execution for new feature releases: defining the target audience, sharpening positioning, writing the creative brief, and partnering with channel leads to bring campaigns to life
• Shape the product marketing calendar. Define and drive the seasonal PMM calendar, informing product launch timing with consumer moments and more
• Lead cross-functional work with influence. Align Product, Product Design, channel teams, and Brand Design by keeping projects moving and maintaining a high bar for quality on the full consumer experience

Product Marketing jobs in Oregon

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Senior Product Marketing Manager

Senior Product Marketing Manager – Cards & Spend Management

Product Marketing Manager

Senior Product Marketing Manager

Senior Product Marketing Manager

Senior Product Marketing Manager

GTM Enablement Manager

Product Marketing Manager

Director, Enterprise Product Marketing

Staff Product Marketing Manager – USA/EMEA

Senior Manager, Product Marketing – Growth & Revenue

Manager/Senior Manager, GTM Architecture and Automation

Product Marketing Manager

Senior Product Marketing Manager