Senior Product Marketing Manager

Drips

Senior Product Marketing Manager at Drips leading product marketing initiatives and go-to-market strategies. Collaborating with cross-functional teams to drive engagement and growth while ensuring effective sales enablement.

Posted 7/23/2026full-timeRemote • Minnesota, Ohio, Oregon, Tennessee • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies, product positioning, and enablement programs that drive measurable adoption and engagement. Leverages data-driven insights to refine marketing initiatives and enhance sales productivity in highly regulated industries.

Highest-signal resume keywords

Go-To-Market StrategyProduct MarketingStorytelling and Content CreationData-Driven Decision MakingCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMarket SegmentationCompetitive IntelligenceSales EnablementMetrics and Analytics

Soft Skills

Strategic ThinkingInfluencing SkillsCommunication Skills

Industry Keywords

B2B SellingHealthcareInsuranceRegulated Industry

About the role

Key responsibilities & impact

Define and drive cross-functional go-to-market strategy across products and use cases, ensuring launches are well-orchestrated internally and deliver measurable adoption, engagement, and growth
Lead product launches and major releases from strategy through execution, owning prioritization, timelines, messaging, and enablement
Ensure launch plans, toolkits, and assets are complete, aligned, and delivered with high quality and consistency, anchored in customer value with an outside-in, market-first perspective.
Define and evolve product positioning, messaging architectures, and value propositions aligned to market needs, competitive dynamics, and business objectives
Translate product capabilities into compelling, differentiated narratives across personas, segments, and stages of the customer lifecycle
Act as a strategic partner to Product and Sales gathering and sharing market insights to inform product approaches and sales positioning.
Develop enablement strategies and high-impact sales tools, training, and messaging frameworks
Ensure sales teams are consistently equipped to articulate value, differentiate effectively, and handle objections with confidence
Use field feedback and performance data to continuously refine enablement programs and improve sales productivity
Provide strategic input and leadership on insight initiatives which may include persona development, win/loss analysis and qualitative research.
Translate insights into actionable improvements across messaging, go-to-market strategy, and enablement
Develop scalable customer proof—case studies, stories, and value narratives—that reinforce differentiation and outcomes. Ensure value story is pushed through multiple channels including digital, social, events, etc.
Own competitive intelligence strategy, including ongoing monitoring, analysis, and battlecard development
Track key product marketing success metrics, using insights to inform prioritization and strategic decisions
Continuously assess go-to-market effectiveness and identify opportunities to increase impact and efficiency
Act as a unifying force across Product, Sales, Marketing, and Customer Success, driving alignment on priorities and execution
Serve as a key voice in cross-department planning and contribute to the foundation of overall marketing and go-to-market strategy

Requirements

What you’ll need

7+ years of experience in product marketing supporting B2B selling to executive buyers in healthcare, insurance or other highly regulated industry.
Strong storytelling and content creation skills, including writing, editing, and bringing to life complex ideas in a value-based story
Data-driven mindset, comfortable using metrics and analytics to measure go-to-market impact and guide decisions
Demonstrated influence on product roadmap, pricing and packaging, or market segmentation
Proven ownership of go-to-market strategy across a product portfolio, beyond launch execution alone
Experience building or strengthening product marketing programs, processes, or the function itself in a small or scaling team
A track record of operating as both a strategic thinker and a hands-on contributor, influencing cross-functional teams

Benefits

Comp & perks

Professional development opportunities