Senior Product Marketing Manager

AllTrails

Senior Product Marketing Manager focusing on consumer experience and market insights for AllTrails. Collaborating with cross-functional teams to drive membership growth and product strategies.

Posted 5/30/2026full-timeRemote • California, Colorado, New York, Oregon, Washington • 🇺🇸 United StatesSenior💰 $135,000 - $170,000 per yearWebsite

About the role

Key responsibilities & impact

Surface consumer, market, and business insights. Continuously monitor member feedback, market signals, and competitive activity to identify unmet needs and friction points. Partner with Product to influence prioritization. Become the internal authority on engagement with your feature set and related business metrics.
Define product positioning and messaging. Develop clear, compelling positioning and value props across specific features. Translate these into a durable messaging framework and content library that defines the holistic feature experience - from buttons in the app to creative in members’ inboxes.
Drive feature adoption and membership growth. Track how users are engaging with key features, and drive initiatives to improve awareness, adoption, and return use
Lead feature go-to-market. Own GTM strategy and execution for new feature releases: defining the target audience, sharpening positioning, writing the creative brief, and partnering with channel leads to bring campaigns to life
Shape the product marketing calendar. Define and drive the seasonal PMM calendar, informing product launch timing with consumer moments and more
Lead cross-functional work with influence. Align Product, Product Design, channel teams, and Brand Design by keeping projects moving and maintaining a high bar for quality on the full consumer experience

Requirements

What you’ll need

5+ years of experience in consumer product marketing, ideally with a direct-to-consumer app-based product
Demonstrated track record of owning full-cycle feature GTM launches, from positioning strategy through execution, that drive adoption in distinctive and memorable ways
Strong PMM craft: positioning frameworks, creative briefs, and feature narratives that translate complex product value into clear consumer language
Strong consumer instincts; you synthesize signals from users, market, and competitors into decisions, and become the team's authority on what motivates users to activate, upgrade, and stay
Self-directed and adaptive; you navigate ambiguity well, take initiative, and thrive where new opportunities emerge often
Curiosity, humility, empathy, and open-mindedness
Passion for the outdoors and the AllTrails mission

Benefits

Comp & perks

Competitive and equitable compensation, including ownership through equity and performance-based bonuses
Comprehensive health, dental, and vision coverage to support your physical and mental well-being
Unlimited PTO in addition to company holidays
Dedicated time once a month to test and improve our product through company-wide no-meeting days
Fully paid parental leave to birthing and non-birthing parents
401k Match & access to financial wellness resources through Origin
Remote work stipend to help you design a comfortable and productive home office
Annual learning stipend to invest in your long-term professional growth and skills
Exclusive discounts on our subscriptions and merchandise for you and your friends & family
An authentic investment in you as a human being and a professional—we value your identity as much as your output

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggo-to-market strategypositioning strategycreative briefsfeature narrativesconsumer insightsfeature adoptionmembership growthmarket analysisuser engagement

Soft Skills

self-directedadaptivecuriosityhumilityempathyopen-mindednessstrong communicationinfluenceinitiativeteam collaboration