AllTrails

People Operations

• Own day-to-day administration, maintenance, and optimization of People systems, with a focus on HRIS health, automation, workflow reliability, permissions, documentation, and data accuracy
• Evaluate and apply AI tools within the existing tech stack where appropriate, and recommend new solutions to streamline People Operations workflows, reduce manual work, and improve quality
• Maintain our compensation structure through benchmarking, performing audits, reconciliations, data validation, and performance cycle readiness; partner with the Chief People Officer on compensation philosophy, strategy and design
• Build and maintain recurring audits and controls across employee and contractor data, system fields, and downstream integrations to ensure information is accurate, compliant, and working as expected
• Partner closely with Accounting, Finance, Recruiting, IT, and other cross-functional stakeholders to support clean handoffs, accurate people data, and reliable operational workflows
• Run and support recurring People Operations deliverables such as performance review administration, engagement survey operations, reporting support, and related collateral
• Produce clear reporting and analyses for People leaders, especially in areas related to compensation, headcount, and workforce data
• Troubleshoot system and workflow issues, identify root causes, and proactively recommend fixes or process improvements
• Support operational projects and process improvements with strong organization, documentation, follow-through, and attention to detail

People Systems & Operations Analyst

Product Marketing

• Surface consumer, market, and business insights. Continuously monitor member feedback, market signals, and competitive activity to identify unmet needs and friction points. Partner with Product to influence prioritization. Become the internal authority on engagement with your feature set and related business metrics.
• Define product positioning and messaging. Develop clear, compelling positioning and value props across specific features. Translate these into a durable messaging framework and content library that defines the holistic feature experience - from buttons in the app to creative in members’ inboxes.
• Drive feature adoption and membership growth. Track how users are engaging with key features, and drive initiatives to improve awareness, adoption, and return use
• Lead feature go-to-market. Own GTM strategy and execution for new feature releases: defining the target audience, sharpening positioning, writing the creative brief, and partnering with channel leads to bring campaigns to life
• Shape the product marketing calendar. Define and drive the seasonal PMM calendar, informing product launch timing with consumer moments and more
• Lead cross-functional work with influence. Align Product, Product Design, channel teams, and Brand Design by keeping projects moving and maintaining a high bar for quality on the full consumer experience

Senior Product Marketing Manager

Affiliate Manager

• Own day-to-day execution of AllTrails’ affiliate program, including partner onboarding, communications, and campaign management
• Identify, recruit, and activate new affiliate partners to drive incremental growth and brand visibility
• Manage and grow relationships with existing partners, optimizing for long-term performance and engagement
• Analyze affiliate performance and contribute to weekly, monthly, and quarterly reporting and forecasting
• Translate data and partner insights into actionable recommendations to support program strategy and scaling opportunities
• Execute within affiliate platforms (e.g., Impact), including application, link tracking, promotions, and partner communications
• Collaborate cross-functionally with PR, Product, Growth, Lifecycle, Paid, and Brand teams to align affiliate efforts with broader marketing initiatives
• Partner closely with PR and marketing teams to surface insights, support campaigns, and identify timely partnership opportunities
• Stay current on affiliate trends, media narratives, and emerging partnership opportunities
• Support the Senior Lead and Brand Engagement team on other priority partnerships and initiatives as needed

Affiliate Marketing Associate

Android Engineer

• Design and build features in the AllTrails Android app that power our on-trail navigation and discovery experiences
• Collaborate with cross-functional partners across design, product, analytics, and QA
• Identify and fix bugs to keep the app stable and reliable, even in low-connectivity environments
• Deliver performant, reliable, scalable, and secure code that our users can trust on every adventure
• Monitor app performance and help address scaling issues in partnership with more senior engineers