Senior Product Marketing Manager – Cards & Spend Management

Mercury

Senior Product Marketing Manager at Mercury focusing on Cards and Spend Management strategy. Developing awareness, adoption, and customer value for innovative fintech products.

Posted 7/23/2026full-timeRemote • California, New York, Oregon • 🇺🇸 United StatesSenior💰 $171,000 - $213,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing strategy, including personas, positioning, messaging, and go-to-market (GTM) strategy, with a strong focus on customer insights and data analysis. Proven ability to collaborate across teams to drive product adoption and revenue growth in a fast-paced fintech environment.

Highest-signal resume keywords

Product Marketing StrategyGTM StrategyData AnalysisCustomer ResearchExceptional Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product PositioningMessagingPricing StrategyAudience SegmentationQuantitative Data AnalysisQualitative Data AnalysisSQL

Soft Skills

Strategic ThinkingCollaborationCustomer-Centric ApproachStorytelling

Tools & Technologies

Email CampaignsLanding PagesAdvertisingPublic Relations

Industry Keywords

FintechProduct MarketingCustomer GrowthSales Win RatesSpend Management

Tech Stack

Tools & technologies

GoSQL

About the role

Key responsibilities & impact

Develop and execute product marketing strategy to drive awareness, adoption, spend, and revenue growth for Mercury’s Cards and Spend Management products.
Go deep on our products, the market, and our customers in order to articulate product positioning, messaging, and value propositions.
Use quantitative and qualitative data to understand what our customers need, and where the incumbent products available today aren’t cutting it.
Plan and execute product GTMs, nailing audience segmentation, messaging, channel strategy, and measurement.
Collaborate with Product, Design, and Engineering to influence the product roadmap, with the ultimate goal of increasing product adoption and customer growth.
Partner closely with Sales and Relationship Management teams to improve sales win rates and product upsell opportunities
Build a strong relationship with marketing and brand teams to develop email campaigns, landing pages, advertising, case studies, social posts, and public relations outreach relating to your products.
Roll up your sleeves to get things done – this can be anything from writing a press release to negotiating a sponsorship to interviewing customers, or whatever the project requires.

Requirements

What you’ll need

6+ years experience, with 3+ years of product marketing experience at a tech company
Ideally at least 1 year of product marketing experience in fintech
Product marketing depth: you are an expert in personas, positioning, messaging, pricing, and GTM strategy
And marketing breadth: you understand channels and content types, and how to use them to deliver the right message to the right audience at the right time
Exceptional communication skills, with the ability to influence and collaborate effectively across different levels of the company
Strong strategic thinker with the ability to translate market insights into actionable plans and initiatives
Customer-centric – you are excited to talk to customers and have experience doing customer research that is turned into actionable strategy and recommendations.
Enjoy storytelling through numbers and testing your assumptions (experience with data analysis and SQL is a big plus)
Be flexible and have an understanding that in a fast-growing startup like ours, your job might change as priorities shift

Benefits

Comp & perks

base salary
equity (stock options/RSUs)
benefits