Senior Manager, Product Marketing – Growth & Revenue

Mercury

Senior Manager of Product Marketing leading go-to-market strategy for Mercury's growth and revenue across product-led, sales-led, and partner-led channels.

Posted 6/4/2026full-timeRemote • California, New York, Oregon • 🇺🇸 United StatesSenior💰 $187,000 - $259,800 per yearWebsite

About the role

Key responsibilities & impact

Own end-to-end GTM strategy across Mercury's three primary growth motions — product-led, sales-led, and partner-led — including segmentation, messaging, channel planning, and cross-functional execution
Build and maintain the customer journey, messaging, and infrastructure that works across all three motions: shared value propositions and personas that flex appropriately for self-serve onboarding flows, sales conversations, and partner co-marketing
Partner closely with the Growth product org on strategy and execution for driving top-of-funnel, conversion, activation, and virality.
Drive pipeline and revenue contribution by partnering with sales leadership on enablement, from battlecards and objection-handling frameworks to deal acceleration content and segment-specific playbooks
Develop Mercury's partner marketing strategy in collaboration with the partnerships team — including co-marketing programs, partner enablement materials, and joint GTM playbooks that make Mercury the easiest partner to go to market with
Lead customer and market research to stay ahead of competitive dynamics, identify growth opportunities across segments, and feed insights into product, pricing, and roadmap decisions
Define and track the PMM metrics that matter for growth — activation rates, pipeline influence, partner-sourced revenue, segment-level conversion — and use them to continuously improve GTM strategy

Requirements

What you’ll need

10+ years of B2B product marketing experience, with full ownership of GTM strategy — not just launch coordination
Demonstrated experience driving growth across multiple GTM motions; you've run product-led, sales-led, and partner-led programs, and you understand how they interact
Strong messaging and positioning craft — you can develop a compelling narrative from scratch, test it with customers, and translate it into assets that actually get used by sales and partners
Revenue mindset — you track contribution to pipeline, activation, and retention, and you know how to use data to argue for, refine, and defend your strategy
Experience building sales enablement that lands: playbooks, battlecards, and training that get adopted because they're grounded in real customer conversations
Ability to lead cross-functional initiatives without direct authority — aligning sales, product, partnerships, and growth teams around a shared GTM plan

Benefits

Comp & perks

base salary
equity (stock options/RSUs)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

GTM strategyproduct marketingsales enablementmessagingpositioningcustomer journeypipeline influenceactivation ratespartner marketingmarket research

Soft Skills

cross-functional leadershipcommunicationcollaborationstrategic thinkingdata-driven decision makingnarrative developmentcustomer engagementadaptabilityinsight generationproblem solving