Product Marketing

• Design and deliver integrated go-to-market strategies with a heavy focus on content and digital marketing for the Merchant Services Commercial/Corporate Banking (CB/CIB) customer segment
• Create Merchant Services CB/CIB marketing collateral across the customer journey and collaborate with partners
• Develop and implement marketing strategies to help deepen existing Merchant Services customer relationships
• Lead work across functional teams and creative agencies to achieve marketing objectives
• Understand the competitive landscape and leverage qualitative and quantitative data to translate insights into strategic direction
• Ensure adherence to legal, compliance, and privacy regulations and policies related to marketing

Senior Lead Marketing Consultant – Merchant Services, Commercial & Corporate Product Marketing

• Coordination and execution of new product launches, working closely with cross-functional teams including product development, sales, and marketing.
• Collaborate closely with product development teams to understand new product features and benefits, providing critical input for marketing campaigns.
• Create and activate marketing campaigns focused on new product launches, including email marketing, online advertising, and social media to target end-users and dealers.
• Work closely with the sales and product team to support training and sales tools.
• Localize and maintain product collateral, including product datasheets, presentations, training and sales enablement materials specific products.
• Monitor and report on the performance of new product marketing initiatives, tracking key metrics and adjusting strategies as needed to ensure successful launches.
• Use analytics to measure the effectiveness of new product marketing campaigns and recommend improvements.
• Support tradeshows with product marketing knowledge and recommendations.
• Support the updating of current product assets across all product line – floorcare, vacuums and HPW.
• Conduct market research to identify customer needs and competitive insights, with a specific focus on product positions and strategies.
• Coordinate marketing efforts for promotions of products that lag in unit volume or promotional support, including PAC.

Product Marketing Specialist

• Create a unified plan that bridges product development with Go to Market execution
• Align on tech ready dates to enable GTM phases (pilot, limited launch, GA) and technical documentation to support
• Drive engagement and visibility with Revenue leads early on to ensure alignment on product focus
• Identify all cross-functional teams to ensure engagement on required deliverables and timing
• Partner with Product Marketing to ensure target audience is being prioritized in any GTM execution items
• Drive regular cadence to monitor and report on execution of GTM items
• Provide Product Marketing required product content to drive content creation required for launch
• Partner to understand market landscape and enable internal pricing and comp needs with relevant teams
• Owns end to end Pilot process and success against KPIs to ensure product viability ahead of release to market
• Use open and ongoing feedback loops to align on product enhancement prioritization with Product Marketing ahead of share with Product to drive subsequent planning phase and roadmap
• Evaluate product opportunities to drive up-sell and cross-sell and liaise with Product Marketing on how to execute

Go-To-Market Readiness Lead

• Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives.
• Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption.
• Develop and manage a strategic portfolio of assets, including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win.
• Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies.
• Manage product update communications to clients and prospects.
• Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts.
• Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform.
• Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting.
• Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets.

Product Marketing Manager

• Develop and maintain messaging frameworks for PAR’s hardware portfolio that connect product capabilities to operator outcomes (uptime, throughput, labor efficiency, total cost of ownership).
• Translate technical specifications into operator value across enterprise and mid-market segments.
• Build a library of hardware messaging assets: product pages, datasheets, comparison guides, and integrated platform narratives.
• Own the messaging and positioning for PAR’s repair services portfolio. Connect service-level commitments to operator impact (downtime reduction, throughput protection, cost control).
• Identify competitive positioning opportunities against alternative service providers and OEM-direct offerings.
• Partner with the growth team to build full campaigns that expand the services TAM, including emails, landing pages, PPC programs, and Gong cadences.
• Align launch and campaign strategy with Product and Sales for new service tiers or coverage expansions.
• Produce sales collateral including one-pagers, battlecards, and objection-handling guides for hardware and services.
• Develop talk tracks that connect service capabilities to operator risk reduction and total cost of ownership.
• Partner with Sales leadership to identify gaps in field readiness and close them with targeted enablement.
• Train the FAST and FAM teams on what services is, how we position ourselves, and how we sell today.
• Support pricing and packaging conversations with positioning clarity and competitive context.
• Lead product marketing for PAR’s ISV partner relationships. Position integrations as operator value drivers, not technical footnotes.
• Develop co-sell messaging and joint narratives that articulate combined value for shared operator prospects.
• Create partner-facing and market-facing content that positions PAR integrations as part of an open, scalable operator platform.
• Collaborate with ISV partners on launch coordination, solution briefs, and field-ready collateral.
• Provide product marketing support to international markets on an as-needed basis. Ensure regional teams have access to accurate messaging and positioning assets that reflect PAR’s core platform narrative.
• Serve as a resource for regional or international teams requiring messaging guidance, asset adaptation, or product clarity.
• Support international launches or initiatives where product marketing input is required.
• Run win/loss analysis for hardware and services deals. Build battlecards and surface competitive signals from the field.
• Maintain a clear point of view on how PAR hardware and services compare to OEM-direct offerings, third-party MSPs, and alternative POS vendors.

Product Marketing Manager – Hardware

• Support daily operational workflows related to billing, invoicing, accounts receivable, and Order-to-Cash processes
• Identify process inefficiencies and assist in coordinating operational improvements
• Partner with Finance, Billing, Accounts Receivable, and Commercial Operations teams to gather and validate business requirements
• Translate business needs into functional specifications, process flow diagrams, and user stories for Internal Business Applications teams
• Compile operational reports and track key O2C metrics to identify trends and process gaps
• Support business users with system-related process questions and coordinate enhancement requests
• Perform basic system updates and testing activities within approved guidelines
• Document change impacts for Finance and Billing stakeholders ahead of system deployments
• Define user acceptance testing (UAT) scenarios, track defects, and coordinate business sign-off prior to go-live
• Contribute recommendations to improve operational efficiency, workflow consistency, and governance practices
• Conduct routine audits of billing records, customer accounts, and invoice activity to identify discrepancies or mismatches
• Maintain current-state and future-state process documentation, standard operating procedures, and configuration change logs

GTM Systems Specialist

• Go-to-Market Strategy: Lead go-to-market planning and execution for new product launches, platform enhancements, AI capabilities, and strategic initiatives
• Develop differentiated positioning, messaging frameworks, and value propositions across government and enterprise audiences
• Partner with Product Management to influence roadmap prioritization through market insights and customer feedback
• Lead packaging, competitive differentiation, pricing support, and market segmentation strategies
• Messaging & Content Leadership: Own corporate and portfolio messaging architecture across eDiscovery, FOIA, data governance, compliance, and AI
• Develop executive-level narratives around AI governance, secure innovation, digital transformation, and unified legal workflows
• Create high-impact sales enablement materials including pitch decks, battlecards, whitepapers, case studies, analyst briefings, webinars, and executive presentations
• Ensure consistent messaging across campaigns, events, PR, analyst relations, and demand generation
• Sales Enablement & Revenue Partnership: Partner closely with Sales leadership to improve pipeline generation, win rates, and competitive positioning
• Build and maintain sales enablement programs that equip teams to articulate Casepoint’s value effectively
• Support strategic deals, executive presentations, customer workshops, and RFP/RFI responses
• Market & Analyst Intelligence: Lead competitive intelligence and market analysis initiatives across LegalTech, GovTech, and AI markets
• Build and manage relationships with industry analysts, influencers, and strategic partners
• Monitor industry trends, customer needs, procurement shifts, and emerging AI governance requirements
• Leadership & Cross-Functional Collaboration: Lead global intelligence team of product marketing managers and market intelligence analysts
• Collaborate cross-functionally with Sales (including Sales Engineering and Proposals), Product, Engineering, Customer Success, and Executive Leadership
• Mentor and scale product marketing capabilities as the organization grows
• Help shape corporate thought leadership and executive visibility in the market

Senior Director – Product Marketing

• Serve as primary GTM contact for sellers in the designated region.
• Track and assist in closure of all deal types, removing barriers halting successful close.
• Liaison for contract reviews, seller guidance and pricing framework for Government deals.
• Drive increased deal close rates across federal and state contract types.
• Coordinate with Deal Desk, GCO and GTM leadership on regional compliance trends, pricing strategy and ensuring industry contracting standards.
• Identifying and securing new procurement opportunities and vehicle avenues.

GTM Specialist, Government

• Define and lead our client communications, retention strategy and execution
• Create a robust library of sales and client success enablement materials
• Train and support the client success teams
• Own the end-to-end GTM process for new product launches
• Collaborate closely with Product Management and influence the product roadmap
• Develop clear, concise, and differentiated messaging
• Conduct customer interviews, analyze market trends
• Serve as a subject matter expert and internal evangelist

Senior Manager, Product Marketing

• Build and own the customer story pipeline
• Proactively manage an always-on pipeline of case studies, testimonials, and videos
• Put customers at the center of brand moments like trade shows and user groups
• Ensure proof lands where it matters through collaboration with various teams

Senior Corporate Product Marketer, Customer Marketing

• Turn customer insights into clear problem statements
• Lead longer-range strategic thinking on product priorities
• Partner closely with Product Management, Engineering, Sales, Marketing, and Research
• Create and maintain differentiated messaging and proof points
• Plan and execute campaigns across email, paid media, webinars, etc.
• Build sales enablement content and actively partner with Sales

• Partner closely with product management and marketing leadership to define and execute go‑to‑market strategies for assigned Protolabs services, including target audience identification, competitive analysis, customer acquisition and retention strategies, and growth objectives.
• Serve as a core member of the service line growth team, acting as the primary marketing lead for key growth initiatives.
• Act as the primary liaison between product management and marketing communications to ensure alignment during product launches and go‑to‑market planning.
• Own service‑level messaging and value proposition development, clearly differentiating Protolabs’ capabilities and reinforcing market leadership.
• Track and evaluate competitor positioning and marketing strategies across digital (paid, organic, social) and traditional channels (tradeshows, events, PR) to inform competitive differentiation.
• Develop deep expertise in customer personas, use cases, and buying motivations; share insights across marketing teams to guide messaging, positioning, and content strategy.
• Ensure all marketing communications clearly articulate relevant value propositions tailored to defined audiences and personas.
• Collaborate cross‑functionally with marketing and product teams to design and execute integrated campaigns that build awareness, generate demand, and drive revenue growth.
• Leverage data and analytics to assess service line performance, highlight trends, and identify actionable growth opportunities.
• Partner with sales and marketing teams to develop effective sales enablement tools, content, and resources that support revenue attainment.
• Map and document the end‑to‑end customer and buyer journey, identifying key decision points, information sources, and engagement drivers.
• Drive alignment across sales, product management, and cross‑functional stakeholders to achieve upper‑funnel performance metrics, including leads, uploads, and quote generation.
• Participate in cross‑functional demand planning to support forecast accuracy and revenue targets.
• Perform additional related responsibilities as required.

• Own the liquid cooling chemistry product roadmap, including portfolio evolution and future innovation priorities
• Define coolant offering architecture, positioning, and application guidance for data center liquid coolants
• Define total market and accessible market sizing for relevant priority initiatives
• Translate customer needs, data center standards, VOC requirements, and competitive insights into clear roadmap direction
• Establish Ecolab’s market authority in data center coolant performance, reliability, corrosion protection, and total cost of ownership
• Serve as the liquid coolant subject-matter expert supporting strategic and late-stage sales opportunities
• Develop and lead liquid cooling attach and program strategies aligned with liquid cooling equipment and systems
• Partner cross-functionally with R&D, Sales, Marketing, and Operations to ensure scalable commercialization and global consistency
• Drive global alignment on chemistry messaging, sales enablement, and customer-facing value propositions
• Monitor evolving data center cooling trends, standards, and technologies and assess their impact on the liquid-coolant portfolio

See all jobs on JobTailor

Senior Lead Marketing Consultant – Merchant Services, Commercial & Corporate Product Marketing

Product Marketing Specialist

Go-To-Market Readiness Lead

Product Marketing Manager

Product Marketing Manager – Hardware

GTM Systems Specialist

Senior Director – Product Marketing

GTM Specialist, Government

Senior Manager, Product Marketing

Senior Corporate Product Marketer, Customer Marketing

Product Marketing Manager

Product Marketing Manager

Product Marketing Manager – Data Center Liquid Coolants