Product Marketing

• Define and drive cross-functional go-to-market strategy across products and use cases, ensuring launches are well-orchestrated internally and deliver measurable adoption, engagement, and growth
• Lead product launches and major releases from strategy through execution, owning prioritization, timelines, messaging, and enablement
• Ensure launch plans, toolkits, and assets are complete, aligned, and delivered with high quality and consistency, anchored in customer value with an outside-in, market-first perspective.
• Define and evolve product positioning, messaging architectures, and value propositions aligned to market needs, competitive dynamics, and business objectives
• Translate product capabilities into compelling, differentiated narratives across personas, segments, and stages of the customer lifecycle
• Act as a strategic partner to Product and Sales gathering and sharing market insights to inform product approaches and sales positioning.
• Develop enablement strategies and high-impact sales tools, training, and messaging frameworks
• Ensure sales teams are consistently equipped to articulate value, differentiate effectively, and handle objections with confidence
• Use field feedback and performance data to continuously refine enablement programs and improve sales productivity
• Provide strategic input and leadership on insight initiatives which may include persona development, win/loss analysis and qualitative research.
• Translate insights into actionable improvements across messaging, go-to-market strategy, and enablement
• Develop scalable customer proof—case studies, stories, and value narratives—that reinforce differentiation and outcomes. Ensure value story is pushed through multiple channels including digital, social, events, etc.
• Own competitive intelligence strategy, including ongoing monitoring, analysis, and battlecard development
• Track key product marketing success metrics, using insights to inform prioritization and strategic decisions
• Continuously assess go-to-market effectiveness and identify opportunities to increase impact and efficiency
• Act as a unifying force across Product, Sales, Marketing, and Customer Success, driving alignment on priorities and execution
• Serve as a key voice in cross-department planning and contribute to the foundation of overall marketing and go-to-market strategy

Senior Product Marketing Manager

• Lead the go-to-market strategy and execution for our Corporate Legal portfolio, with a focus on CoCounsel and AI-driven solutions
• Own and lead go-to-market strategy for key Corp Legal products (including CoCounsel), from positioning through launch and ongoing growth
• Develop clear, differentiated messaging and value propositions, especially around AI capabilities
• Lead major product launches and cross-portfolio initiatives, aligning Product, Sales, Demand Gen, and Comms
• Conduct deep competitive and market analysis—including emerging AI players—to inform positioning and strategy
• Serve as the voice of the customer, synthesizing insights into actionable GTM strategies
• Lead sales enablement strategy, including core narratives, objection handling, and competitive positioning
• Drive pipeline and growth impact through lifecycle marketing and GTM optimization
• Develop executive-level messaging and support analyst relations, PR, and high-visibility external engagements
• Mentor and influence other PMMs and cross-functional stakeholders; act as a thought leader in product marketing excellence

• New Product Launch GTM: Own go-to-market plans for assigned product areas and launches. Define positioning, messaging, and launch readiness, then track and report results after launch.
• Sales Enablement That Wins: Build the assets sellers actually use: pitch decks, battlecards, talk tracks, objection handling, and one-pagers. Test them against real sales conversations and refine for impact.
• Demand Generation Partnership: Partner with Demand Generation to fuel and convert pipeline. Shape campaign messaging, landing pages, email, and content that bring new customers in the door.
• Differentiated Messaging and Positioning: Turn product capabilities into value and proof points for prospects across priority audiences. Own the outcome, not the feature.
• Competitive Intelligence: Build competitive intelligence and counter-positioning that shape seller behavior and help win deals. Go beyond compiling information to surfacing the insight that changes the conversation.
• Persona and Buyer Journey: Develop persona-led messaging mapped to each stage of the new-customer buyer journey.
• Research and Data: Use voice of customer, win-loss, Salesforce, and Gong to sharpen messaging and inform marketing, sales, and product strategy.
• Measure What Matters: Connect your work to pipeline, conversion, and new revenue. Define success criteria up front and report on what the work moved.
• Additional duties and responsibilities as necessary.

Product Marketing Manager

• Provide on-going field support and will focus on growing the market awareness for TAVI and related disease states, including launching new products
• Work closely with the sales team and be responsible for aspects of US strategy implementation including digital strategy and channel execution
• Measure success against sales and margin expectations, sales force competency/knowledge level and development of marketing programs
• Maintain in-depth knowledge of US competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs
• Contribute to annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT situation assessment
• Manage field device demo needs, tracking sales & patient resource utilization, and working with communications manager to manage promotional collateral
• Take a leadership role on project teams to work closely with the project manager to drive accountability and team achievement of goals and milestones
• Manage creative agencies to plan, develop, and execute new US materials
• Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance
• Drive to deliver Sales, Margin, and key performance metrics for TAVR products
• Be responsive and able to directly address questions and requests of senior management

Senior Product Marketing Manager – TAVI

• Provide ongoing field support and grow market awareness for TAVI
• Work closely with the sales team and manage US strategy implementation
• Maintain in-depth knowledge of US competitor products and strategies
• Contribute to annual marketing plans and strategies
• Manage field device demo needs and promotional collateral
• Drive accountability and team achievement of goals

Product Marketing Manager – TAVI

• Provide on-going field support and will focus on growing the market awareness for TAVI and related disease states, including launching new products.
• Work closely with the sales team and be responsible for aspects of US strategy implementation including digital strategy and channel execution.
• Maintain in-depth knowledge of US competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs.
• Contribute to annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT situation assessment.
• Manage field device demo needs, tracking sales & patient resource utilization, and working with communications manager to manage promotional collateral.
• Take a leadership role on project teams to work closely with the project manager to drive accountability and team achievement of goals and milestones.
• Manage creative agencies to plan, develop, and execute new US materials.
• Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance.
• Drive to deliver Sales, Margin, and key performance metrics for TAVR products.

• Lead the marketing workstream for new product introductions, defining the value proposition, positioning, competitive storyline, and launch narrative for target segments and channel needs
• Translate product features, benefits, and technical attributes into market-facing messaging and launch materials that improve understanding, accelerate adoption, and support competitive conversion
• Develop commercialization briefs, sales tools, and customer-facing content that enable coordinated execution across marketing channels
• Partner cross-functionally to turn product intent, differentiators, and customer value into clear launch direction and usable launch-ready materials
• Develop and maintain product positioning, messaging, and value propositions across key product lines and categories
• Craft differentiated narratives that simplify complex offerings and clearly articulate why Pentair should win in priority segments and use cases
• Build category and portfolio messaging frameworks that support cross-sell, upsell, and stronger product line roles in market
• Refine messaging using customer feedback, field insights, competitive dynamics, and performance results to improve commercial effectiveness over time
• Develop product marketing tools such as sales decks, competitive comparisons, FAQs, product guides, and talking points that help teams articulate value and address objections
• Align product communication across Sales, Customer Service, and channel touchpoints so messaging stays consistent through the buying journey
• Create proof-point-driven materials that support competitive selling and improve sell-through
• Gather and synthesize voice-of-customer, market, and competitive insights to inform positioning and messaging
• Identify the customer needs, objections, and proof points that should shape claims, creative direction, and commercialization priorities
• Use insight and performance feedback to strengthen message relevance and market impact over time
• Partner with Demand Generation, Channel Marketing, Digital, and Events teams to activate product messaging across campaigns, programs, and customer touchpoints
• Develop clear marketing briefs that translate business objectives, customer insight, and product positioning into actionable direction for content and creative execution
• Lead external agency coordination by providing clear briefs, strategic direction, and feedback that turn product and category strategy into effective marketing materials
• Review final marketing assets to ensure web content, collateral, and campaign materials align to positioning and commercialization priorities

• Ready to spark change and drive innovation? Step into the role of Product Marketing Manager and become the architect of how our most exciting offerings are seen and felt by customers. Here, you’ll unleash your creativity to shape messaging and positioning for 3DP products and the medical market, that not only enhance our customers’ lives, but leave a lasting mark on the world. This is your chance to turn breakthrough ideas into real impact—let your strategy ignite the future! This individual will work in a highly matrix environment and collaborate cross-functionally with the rest of the marketing team, product management, sales, engineering, and customer service in order to develop marketing strategies that will continue to deliver double digit revenue growth for Protolabs’ unique digital manufacturing service offering in the Americas.
• Work with rest of marketing and product management team to develop a marketing strategy for dedicated Protolabs’ services, including identifying key target audiences, competitive landscape, growth objectives, strategies to find new customers and retain existing customers.
• Member of service line growth team to serve as marketing point to key marketing growth strategies.
• Act as a conduit between product management and marketing communications during product launches and go-to-market planning.
• Lead service messaging and value prop work that positions Protolabs’ capabilities in a differentiated and market-leading way.
• Monitor and compare competitors’ marketing strategies across multitude of channels, including digital (paid/organic/social) as well as traditional (tradeshows/events/PR) in order to ensure market/service leadership and differentiation across all of the key segments.
• Gain intimate customer persona knowledge and understanding of how Protolabs’ unique value proposition applies across multiple use cases; Socialize this knowledge with the rest of the marketing team and ensure adequate interpretation in content development, messaging, positioning, etc.
• Ensure all marketing messages articulate the right value and are relevant to intended audiences/personas.
• Collaborate with other marketing and product management members to develop innovative marketing campaigns in order to raise awareness for Protolabs’ capabilities, generate demand, and ultimately drive revenue results.
• Use data analytics to assess health of service line and identify key growth opportunities.
• Partner with sales and rest of marketing team to ensure the right type of sales enablement tools and resources needed for revenue attainment.
• Understand and document customer/buyer journey, including where they get information, and the who, what, when and why behind every key decision.
• Accountable for partnering with sales, product management, and other cross-functional teams to ensure the attainment of upper funnel service-level metrics, such as leaders, uploaders and quotes.
• Participate in cross-functional demand planning process to ensure forecasting model accuracy and revenue attainment.
• Perform other related duties as assigned.

Product Marketing Manager – 3DP

• Define SMB segments/ICP, priority use cases, and persona needs (e.g., owner, GM, practice manager), including clear jobs-to-be-done
• Own the positioning architecture vs. alternatives/competitors; write and maintain the messaging framework and ensure consistency across channels
• Lead packaging and pricing recommendations; partner with Product and Finance on offer design and monetization
• Own end-to-end launch plans (tiering, success metrics, readiness); drive post-launch iteration to improve adoption and performance
• Create repeatable plays, pitch decks, talk tracks, objection handling, and competitive battlecards—optimized for fast SMB sales motions and partner delivery
• Run/partner on customer discovery, win/loss, and competitive intelligence; turn insights into roadmap input and GTM actions
• Partner on onboarding, in-product messaging, retention, and expansion motions—accounting for SMB churn dynamics and implementation constraints
• Support business process questions sales presentations and messaging deliverables, and training content planning and delivery
• Partner closely with Product, Sales, Channel, and Marketing to ensure alignment, execution readiness, and measurable outcomes in a matrixed organization

• Develop clear, differentiated messaging and positioning that resonates with ServiceTrade’s core personas across fire protection and mechanical service.
• Validate and refine messaging through customer insights, testing, and collaboration with Sales and Product.
• Lead go-to-market planning and execution for new product releases and feature launches, including AI-powered capabilities.
• Build launch briefs, messaging guides, and cross-functional alignment plans that ensure successful adoption.
• Create high-impact GTM content such as pitch decks, product one-pagers, datasheets, videos, and demo narratives.
• Maintain competitive intelligence on key players, emerging technologies, and market dynamics.
• Develop and update competitive battlecards, positioning guidance, and insights for Sales and Product teams.
• Partner closely with Product Management to influence roadmap decisions using market, customer, and competitive insights.
• Support Sales with talk tracks, objection handling, and persona-aligned messaging that improve win rates.
• Craft compelling narratives for AI features, focusing on trust, value, and clear customer impact.
• Experiment with AI-enabled workflows to improve PMM efficiency, content creation, and GTM processes.
• Collaborate with Marketing, Sales, Customer Success, and RevOps to ensure consistent product storytelling across all touchpoints.
• Synthesize customer feedback, market signals, and product performance data into actionable recommendations.
• Serve as the internal expert on your assigned product areas—providing clarity, alignment, and momentum across teams.
• Other duties as necessary.

• Design and own a structured 30/60/90 onboarding program for new sales reps and account managers
• Build clear milestones, certifications, and ramp tracking that give managers visibility into new hire progress
• Continuously refine the program based on time-to-productivity data and manager feedback
• Establish a consistent framework for how ACST powered by Vanco runs discovery, demos, and qualification across the team
• Build playbooks for key selling scenarios: competitive objections, multi-stakeholder deals, and district finance buyer conversations
• Partner with sales leadership to ensure methodology is coached and reinforced, not just documented
• Build the scaffolding that makes managers better coaches — call scorecards, structured 1:1 frameworks, and call review cadences
• Partner with leadership to establish a regular rhythm of deal review and rep development planning
• Surface patterns from call recordings and field feedback to identify systemic coaching opportunities
• Develop onboarding, expansion, and renewal playbooks for our five account managers
• Ensure CS has the skills and materials to drive retention conversations and identify expansion opportunities early
• Align CS enablement with sales methodology to create a consistent customer experience from first touch through renewal
• Act as the traffic controller for existing sales and marketing content — ensuring reps can find and use what already exists, and partnering with Product Marketing to develop net-new materials where gaps exist
• Build a reliable field feedback loop that surfaces what’s working and what’s breaking back to Product Marketing and product
• Partner with product marketing on the intersection between positioning + field execution

GTM Enablement Manager

• Lead customer research including interviews, surveys, and call reviews to deepen understanding of buyer behavior, pain points, and decision criteria—and ensure those insights flow continuously into messaging, content, and enablement
• Own PDQ’s competitive intelligence program end-to-end—tracking competitors, synthesizing signals, and delivering timely, actionable insights to stakeholders across product, sales, and marketing
• Develop and refine product messaging and positioning that resonates with IT professionals and key buyer personas, differentiating PDQ’s offerings in a competitive market
• Partner with Product Management to influence roadmap prioritization based on market insight, customer feedback, and competitive dynamics
• Build and maintain competitive battlecards, positioning matrices, and win/loss analysis frameworks that enable Sales to compete and win
• Monitor market trends, pricing shifts, and product announcements to proactively inform product and go-to-market strategy, and develop a repeatable cadence for sharing competitive intelligence across the organization
• Serve as PDQ’s primary point of contact for industry analyst firms—managing ongoing relationships, preparing executive briefings, and ensuring PDQ is well-represented in relevant reports and market assessments
• Translate analyst feedback into internal recommendations that inform product positioning, roadmap, and messaging priorities, and pursue opportunities for PDQ to be featured in analyst research that drives credibility with buyers
• Pilot and scale AI-powered tools and workflows that improve the speed and quality of PMM outputs—including competitive research, sales tools, content development, win/loss synthesis, and persona refinement
• Identify where AI can systematically augment the PMM function and build lightweight processes the broader team can adopt, serving as an internal resource for best practices around AI use in marketing
• Create and maintain high-quality sales enablement materials including pitch decks, case studies, competitive battlecards, and objection-handling playbooks, and conduct training sessions to equip the Sales team with the knowledge and tools to win

• Design and deliver integrated go-to-market strategies with a heavy focus on content and digital marketing for the Merchant Services Commercial/Corporate Banking (CB/CIB) customer segment
• Create Merchant Services CB/CIB marketing collateral across the customer journey and collaborate with partners
• Develop and implement marketing strategies to help deepen existing Merchant Services customer relationships
• Lead work across functional teams and creative agencies to achieve marketing objectives
• Understand the competitive landscape and leverage qualitative and quantitative data to translate insights into strategic direction
• Ensure adherence to legal, compliance, and privacy regulations and policies related to marketing

Senior Lead Marketing Consultant – Merchant Services, Commercial & Corporate Product Marketing

• Coordination and execution of new product launches, working closely with cross-functional teams including product development, sales, and marketing.
• Collaborate closely with product development teams to understand new product features and benefits, providing critical input for marketing campaigns.
• Create and activate marketing campaigns focused on new product launches, including email marketing, online advertising, and social media to target end-users and dealers.
• Work closely with the sales and product team to support training and sales tools.
• Localize and maintain product collateral, including product datasheets, presentations, training and sales enablement materials specific products.
• Monitor and report on the performance of new product marketing initiatives, tracking key metrics and adjusting strategies as needed to ensure successful launches.
• Use analytics to measure the effectiveness of new product marketing campaigns and recommend improvements.
• Support tradeshows with product marketing knowledge and recommendations.
• Support the updating of current product assets across all product line – floorcare, vacuums and HPW.
• Conduct market research to identify customer needs and competitive insights, with a specific focus on product positions and strategies.
• Coordinate marketing efforts for promotions of products that lag in unit volume or promotional support, including PAC.

Product Marketing Specialist

• Create a unified plan that bridges product development with Go to Market execution
• Align on tech ready dates to enable GTM phases (pilot, limited launch, GA) and technical documentation to support
• Drive engagement and visibility with Revenue leads early on to ensure alignment on product focus
• Identify all cross-functional teams to ensure engagement on required deliverables and timing
• Partner with Product Marketing to ensure target audience is being prioritized in any GTM execution items
• Drive regular cadence to monitor and report on execution of GTM items
• Provide Product Marketing required product content to drive content creation required for launch
• Partner to understand market landscape and enable internal pricing and comp needs with relevant teams
• Owns end to end Pilot process and success against KPIs to ensure product viability ahead of release to market
• Use open and ongoing feedback loops to align on product enhancement prioritization with Product Marketing ahead of share with Product to drive subsequent planning phase and roadmap
• Evaluate product opportunities to drive up-sell and cross-sell and liaise with Product Marketing on how to execute

Go-To-Market Readiness Lead

• Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives.
• Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption.
• Develop and manage a strategic portfolio of assets, including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win.
• Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies.
• Manage product update communications to clients and prospects.
• Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts.
• Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform.
• Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting.
• Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets.

• Develop and maintain messaging frameworks for PAR’s hardware portfolio that connect product capabilities to operator outcomes (uptime, throughput, labor efficiency, total cost of ownership).
• Translate technical specifications into operator value across enterprise and mid-market segments.
• Build a library of hardware messaging assets: product pages, datasheets, comparison guides, and integrated platform narratives.
• Own the messaging and positioning for PAR’s repair services portfolio. Connect service-level commitments to operator impact (downtime reduction, throughput protection, cost control).
• Identify competitive positioning opportunities against alternative service providers and OEM-direct offerings.
• Partner with the growth team to build full campaigns that expand the services TAM, including emails, landing pages, PPC programs, and Gong cadences.
• Align launch and campaign strategy with Product and Sales for new service tiers or coverage expansions.
• Produce sales collateral including one-pagers, battlecards, and objection-handling guides for hardware and services.
• Develop talk tracks that connect service capabilities to operator risk reduction and total cost of ownership.
• Partner with Sales leadership to identify gaps in field readiness and close them with targeted enablement.
• Train the FAST and FAM teams on what services is, how we position ourselves, and how we sell today.
• Support pricing and packaging conversations with positioning clarity and competitive context.
• Lead product marketing for PAR’s ISV partner relationships. Position integrations as operator value drivers, not technical footnotes.
• Develop co-sell messaging and joint narratives that articulate combined value for shared operator prospects.
• Create partner-facing and market-facing content that positions PAR integrations as part of an open, scalable operator platform.
• Collaborate with ISV partners on launch coordination, solution briefs, and field-ready collateral.
• Provide product marketing support to international markets on an as-needed basis. Ensure regional teams have access to accurate messaging and positioning assets that reflect PAR’s core platform narrative.
• Serve as a resource for regional or international teams requiring messaging guidance, asset adaptation, or product clarity.
• Support international launches or initiatives where product marketing input is required.
• Run win/loss analysis for hardware and services deals. Build battlecards and surface competitive signals from the field.
• Maintain a clear point of view on how PAR hardware and services compare to OEM-direct offerings, third-party MSPs, and alternative POS vendors.

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