Senior Product Marketing Manager – TAVI

Abbott

Senior Product Marketing Manager leading marketing efforts for TAVI products at Abbott. Focused on growing market awareness and collaborating with sales teams to achieve strategic goals.

Posted 7/3/2026full-timePlymouth • California, Minnesota • 🇺🇸 United StatesSenior💰 $113,300 - $226,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing strategy and execution within the medical device industry, particularly in TAVI/TAVR products. Proven ability to analyze market trends, manage product positioning, and drive sales performance while collaborating with cross-functional teams.

Highest-signal resume keywords

Marketing Experience In Medical DeviceTAVI/TAVR Product ManagementMarket Analysis And Customer SegmentationSales And Margin Performance MetricsAdvanced Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Downstream MarketingMarket AnalysisProduct PositioningSWOT AssessmentSales Force Competency MeasurementFinancial SkillsDigital Strategy ImplementationChannel ExecutionCompetitor AnalysisPromotional Collateral Management

Soft Skills

Analytical SkillsWritten Communication SkillsOral Communication SkillsLeadershipResponsiveness

Certifications & Qualifications

Bachelor’s DegreeMBA

Industry Keywords

TAVITAVRHealthcare IndustryMarket TrendsCustomer NeedsField SupportCreative Agency ManagementRegulatory ComplianceSales StrategyFast-Paced Environment

About the role

Key responsibilities & impact

Provide on-going field support and will focus on growing the market awareness for TAVI and related disease states, including launching new products
Work closely with the sales team and be responsible for aspects of US strategy implementation including digital strategy and channel execution
Measure success against sales and margin expectations, sales force competency/knowledge level and development of marketing programs
Maintain in-depth knowledge of US competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs
Contribute to annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT situation assessment
Manage field device demo needs, tracking sales & patient resource utilization, and working with communications manager to manage promotional collateral
Take a leadership role on project teams to work closely with the project manager to drive accountability and team achievement of goals and milestones
Manage creative agencies to plan, develop, and execute new US materials
Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance
Drive to deliver Sales, Margin, and key performance metrics for TAVR products
Be responsive and able to directly address questions and requests of senior management

Requirements

What you’ll need

Prior marketing experience within medical device or healthcare industry
Bachelor’s Degree with 6+ years related marketing or product management experience, preferably in TAVI/TAVR
MBA with 4+ years of related experience also considered
Relevant downstream marketing experience
Ability to travel 30% of the time
Able to understand technical and scientific information
Able to handle a fast-paced working environment
Substantial financial skills, market analysis and advanced communication skills
Strong analytical skills as well as written and oral communication skills

Benefits

Comp & perks

Career development with an international company
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan
An excellent retirement savings plan with a high employer contribution
Tuition reimbursement
The Freedom 2 Save student debt program
FreeU education benefit - an affordable path to getting a bachelor’s degree
A company recognized as a great place to work in dozens of countries worldwide
Named one of the most admired companies in the world by Fortune
Recognized as one of the best big companies to work for as well as the best place to work for diversity