Go-To-Market Readiness Lead

U.S. Bank

GTM Readiness Lead driving product launches and market strategies at U.S. Bank.

Posted 6/7/2026full-timeAtlanta • Minnesota, Ohio • 🇺🇸 United StatesSenior💰 $98,175 - $115,500 per yearWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Create a unified plan that bridges product development with Go to Market execution
Align on tech ready dates to enable GTM phases (pilot, limited launch, GA) and technical documentation to support
Drive engagement and visibility with Revenue leads early on to ensure alignment on product focus
Identify all cross-functional teams to ensure engagement on required deliverables and timing
Partner with Product Marketing to ensure target audience is being prioritized in any GTM execution items
Drive regular cadence to monitor and report on execution of GTM items
Provide Product Marketing required product content to drive content creation required for launch
Partner to understand market landscape and enable internal pricing and comp needs with relevant teams
Owns end to end Pilot process and success against KPIs to ensure product viability ahead of release to market
Use open and ongoing feedback loops to align on product enhancement prioritization with Product Marketing ahead of share with Product to drive subsequent planning phase and roadmap
Evaluate product opportunities to drive up-sell and cross-sell and liaise with Product Marketing on how to execute

Requirements

What you’ll need

Bachelor's degree, or equivalent work experience
Eight to ten years of experience in project management activities
BA/MBA in business administration, marketing, information technology, or other related field (preferred)
Enterprise Healthcare experience an asset (preferred)
ISV (Independent Software Vendor) experience an asset (preferred)
Knowledgeable of business unit’s function and products
Considerable knowledge of product/program development, pricing, implementation and strategic analysis
Strategic and thoughtful communicator with outstanding written and verbal communication skills
Well-developed analytical, decision-making and problem-solving skills
Strong financial and competitive analysis and computer skills
Demonstrated management, leadership and interpersonal skills

Benefits

Comp & perks

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

project managementproduct developmentstrategic analysisfinancial analysiscompetitive analysispricingimplementationKPI managementcontent creationmarket analysis

Soft Skills

communicationanalytical skillsdecision-makingproblem-solvingleadershipinterpersonal skillsstrategic thinkingcollaborationengagementfeedback management

Certifications

Bachelor's degreeMBA