Product Marketing Manager

Pentair

Product Marketing Manager leading new product introductions for sustainable water solutions at Pentair. Collaborating with cross-functional teams to drive product adoption and market positioning.

Posted 7/2/2026full-timeGolden Valley • Minnesota, Wisconsin • 🇺🇸 United StatesMid-LevelSenior💰 $82,300 - $152,800 per yearWebsite

About the role

Key responsibilities & impact

Lead the marketing workstream for new product introductions, defining the value proposition, positioning, competitive storyline, and launch narrative for target segments and channel needs
Translate product features, benefits, and technical attributes into market-facing messaging and launch materials that improve understanding, accelerate adoption, and support competitive conversion
Develop commercialization briefs, sales tools, and customer-facing content that enable coordinated execution across marketing channels
Partner cross-functionally to turn product intent, differentiators, and customer value into clear launch direction and usable launch-ready materials
Develop and maintain product positioning, messaging, and value propositions across key product lines and categories
Craft differentiated narratives that simplify complex offerings and clearly articulate why Pentair should win in priority segments and use cases
Build category and portfolio messaging frameworks that support cross-sell, upsell, and stronger product line roles in market
Refine messaging using customer feedback, field insights, competitive dynamics, and performance results to improve commercial effectiveness over time
Develop product marketing tools such as sales decks, competitive comparisons, FAQs, product guides, and talking points that help teams articulate value and address objections
Align product communication across Sales, Customer Service, and channel touchpoints so messaging stays consistent through the buying journey
Create proof-point-driven materials that support competitive selling and improve sell-through
Gather and synthesize voice-of-customer, market, and competitive insights to inform positioning and messaging
Identify the customer needs, objections, and proof points that should shape claims, creative direction, and commercialization priorities
Use insight and performance feedback to strengthen message relevance and market impact over time
Partner with Demand Generation, Channel Marketing, Digital, and Events teams to activate product messaging across campaigns, programs, and customer touchpoints
Develop clear marketing briefs that translate business objectives, customer insight, and product positioning into actionable direction for content and creative execution
Lead external agency coordination by providing clear briefs, strategic direction, and feedback that turn product and category strategy into effective marketing materials
Review final marketing assets to ensure web content, collateral, and campaign materials align to positioning and commercialization priorities

Requirements

What you’ll need

Bachelor’s degree in marketing, Business, Communications, or a related field
5+ years of experience in product marketing, marketing, or commercialization roles, preferably in a B2B or channel-driven environment
Comfortable with 10-15% travel
Demonstrated ability to translate technical or complex products into clear, customer-centric messaging
Experience working cross-functionally with Product Management, Sales, and customer-facing teams
Strong written and verbal communication skills with the ability to create clear, concise, and effective marketing materials
Ability to manage multiple priorities and operate effectively in a matrixed organization
Experience supporting new product introductions or go-to-market initiatives

Benefits

Comp & perks

health benefits
a generous 401(k)
employee stock purchase program
disability benefits
life insurance
critical illness insurance
accident insurance
parental leave
caregiver leave
tuition reimbursement
paid time off
wellness programs to encourage a healthy work/life balance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Product PositioningMarket MessagingSales Tools DevelopmentCompetitive AnalysisMarketing Briefs CreationLaunch Materials DevelopmentVoice-of-Customer InsightsPerformance Feedback UtilizationCategory Messaging FrameworksNew Product Introductions

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationAbility to Manage Multiple PrioritiesEffective CollaborationStrategic Direction

Certifications

Bachelor’s Degree in MarketingBachelor’s Degree in BusinessBachelor’s Degree in Communications