Product Marketing Manager – Hardware

PAR Technology

Product Marketing Manager owning messaging and positioning for PAR's hardware portfolio and services. Driving strategies for operator value in a fast-paced, cross-functional environment.

Posted 5/29/2026full-timeRemote • Illinois, Minnesota, New York, Pennsylvania, Texas • 🇺🇸 United StatesMid-LevelSenior💰 $130,000 - $145,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and maintain messaging frameworks for PAR’s hardware portfolio that connect product capabilities to operator outcomes (uptime, throughput, labor efficiency, total cost of ownership).
Translate technical specifications into operator value across enterprise and mid-market segments.
Build a library of hardware messaging assets: product pages, datasheets, comparison guides, and integrated platform narratives.
Own the messaging and positioning for PAR’s repair services portfolio. Connect service-level commitments to operator impact (downtime reduction, throughput protection, cost control).
Identify competitive positioning opportunities against alternative service providers and OEM-direct offerings.
Partner with the growth team to build full campaigns that expand the services TAM, including emails, landing pages, PPC programs, and Gong cadences.
Align launch and campaign strategy with Product and Sales for new service tiers or coverage expansions.
Produce sales collateral including one-pagers, battlecards, and objection-handling guides for hardware and services.
Develop talk tracks that connect service capabilities to operator risk reduction and total cost of ownership.
Partner with Sales leadership to identify gaps in field readiness and close them with targeted enablement.
Train the FAST and FAM teams on what services is, how we position ourselves, and how we sell today.
Support pricing and packaging conversations with positioning clarity and competitive context.
Lead product marketing for PAR’s ISV partner relationships. Position integrations as operator value drivers, not technical footnotes.
Develop co-sell messaging and joint narratives that articulate combined value for shared operator prospects.
Create partner-facing and market-facing content that positions PAR integrations as part of an open, scalable operator platform.
Collaborate with ISV partners on launch coordination, solution briefs, and field-ready collateral.
Provide product marketing support to international markets on an as-needed basis. Ensure regional teams have access to accurate messaging and positioning assets that reflect PAR’s core platform narrative.
Serve as a resource for regional or international teams requiring messaging guidance, asset adaptation, or product clarity.
Support international launches or initiatives where product marketing input is required.
Run win/loss analysis for hardware and services deals. Build battlecards and surface competitive signals from the field.
Maintain a clear point of view on how PAR hardware and services compare to OEM-direct offerings, third-party MSPs, and alternative POS vendors.

Requirements

What you’ll need

4 to 6 years in product marketing or related B2B SaaS roles, preferably in restaurant, retail, hospitality, or hardware technology
Experience marketing physical products, services portfolios, or platform ecosystems
Proven track record crafting differentiated messaging that drives adoption and pipeline
Strong grasp of competitive analysis, positioning, and buyer segmentation
Comfortable working with technical product specifications and translating them into operator value
Confident communicator across all levels, from sales calls to executive briefings
Self-directed and thrives in fast-paced, cross-functional environments
Exceptional storyteller who can translate complexity into clarity
Experience marketing to restaurant operators, QSR brands, or fast-casual chains
Experience with ISV partner marketing or marketplace ecosystems
Familiarity with the hardware lifecycle: sale, deployment, repair, refresh
International market experience or exposure to global GTM motions

Benefits

Comp & perks

Competitive salary
Offers Bonus

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingcompetitive analysisbuyer segmentationmessaging frameworkssales collateral productionwin/loss analysishardware lifecyclemarketing physical productsISV partner marketingcampaign strategy

Soft Skills

confident communicatorself-directedexceptional storytellercross-functional collaborationfast-paced environment adaptabilitytraining and enablementstrategic thinkinganalytical skillscreative problem solvingrelationship building