PAR Technology

Performance Marketing

• Develop and execute the growth marketing strategy across PAR Technology’s restaurant-focused product portfolio.
• Drive a meaningful share of total pipeline and revenue through integrated, multi-channel campaigns.
• Build quarterly and annual plans aligned to revenue, pipeline, and efficiency targets.
• Partner with Product Marketing and Sales to ensure messaging, positioning, and offers support growth objectives.
• Lead the planning and execution of demand generation programs across digital, paid media, ABM, events, and content.
• Continuously optimize campaign performance through testing, segmentation, and funnel analysis.
• Manage influencer, consultant, and partner-driven marketing programs to increase RFP volume and opportunity creation.
• Partner closely with SDR leadership to ensure outbound prospecting, follow-up, and qualification efforts align with marketing campaigns.
• Provide messaging frameworks, outreach sequences, and enablement materials to improve SDR productivity and conversion rates.
• Own lifecycle marketing programs that support:
• Identify friction points across the funnel and implement improvements to increase lead-to-opportunity and opportunity-to-close conversion.
• Collaborate with Customer Success to improve customer health and reduce churn.
• Oversee digital marketing programs including SEO, SEM, paid social, website optimization, and e-commerce funnels.
• Test and refine digital pathways to increase self-service adoption and reduce manual sales touchpoints.

Head of Demand Generation