Product Marketing Specialist

Nilfisk

Product Marketing Specialist coordinating new product marketing strategies for Nilfisk. Collaborating with cross-functional teams to execute marketing initiatives and drive product success.

Posted 6/10/2026full-timeRemote • Minnesota • 🇺🇸 United StatesMid-LevelSenior💰 $74,700 - $93,350 per yearWebsite

About the role

Key responsibilities & impact

Coordination and execution of new product launches, working closely with cross-functional teams including product development, sales, and marketing.
Collaborate closely with product development teams to understand new product features and benefits, providing critical input for marketing campaigns.
Create and activate marketing campaigns focused on new product launches, including email marketing, online advertising, and social media to target end-users and dealers.
Work closely with the sales and product team to support training and sales tools.
Localize and maintain product collateral, including product datasheets, presentations, training and sales enablement materials specific products.
Monitor and report on the performance of new product marketing initiatives, tracking key metrics and adjusting strategies as needed to ensure successful launches.
Use analytics to measure the effectiveness of new product marketing campaigns and recommend improvements.
Support tradeshows with product marketing knowledge and recommendations.
Support the updating of current product assets across all product line – floorcare, vacuums and HPW.
Conduct market research to identify customer needs and competitive insights, with a specific focus on product positions and strategies.
Coordinate marketing efforts for promotions of products that lag in unit volume or promotional support, including PAC.

Requirements

What you’ll need

Bachelor’s degree in marketing, business, or a related field.
3 years of experience in product marketing, B2B marketing, or a related role.
Strong analytical skills and the ability to interpret data to make informed decisions.
Excellent written and verbal communication skills.
Proficiency in Microsoft Office Suite and marketing software/tools.
Highly organized, with the ability to manage multiple projects simultaneously.
Team player with strong interpersonal skills and the ability to work collaboratively across departments.
Ability to travel up to 10% of the time.

Benefits

Comp & perks

Health, Dental, Vision
Basic and Supplemental Life
Critical Illness and Accident Insurance
Flexible Spending Accounts
Health Savings Account with Company Contribution
401K with Company Match
Long and Short Term Disability
Employee Assistance Program
Legal Plan
Parental Leave
Paid Vacation and Sick Time
Paid Volunteer Day
Tuition Reimbursement
Wellness Reimbursement
Scholarship opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingB2B marketingmarket researchdata analysisemail marketingonline advertisingsocial media marketingsales enablementperformance trackingcampaign management

Soft Skills

analytical skillswritten communicationverbal communicationorganizational skillsinterpersonal skillscollaborationproject managementteam player

Certifications

Bachelor’s degree in marketingBachelor’s degree in business