Product Marketing

• Go-to-Market & Launches – Planning and execution of campaigns to launch new software features
• Market & Target Audience Analysis – Analyzing competitors and refining our target audience messaging
• Social Media & Content – Strategically managing and growing our channels (Instagram, TikTok, LinkedIn) and producing video, image, and written content
• Content Production – Creating, editing and designing promotional materials and videos (e.g., with Canva, Photoshop, Premiere)
• Copywriting – Writing compelling copy for ads, social media, website and newsletters
• Events & Ads – Supporting trade shows (live content) and assisting with lead generation through ads

Go-to-Market Manager

• You develop the positioning, value proposition and messaging architecture for Catapult Analytics.
• You translate complex product features into clear, compelling benefits for different audiences.
• You own the go-to-market strategy for new features and product releases — from planning through to measuring success.
• You analyze competitors, conduct win/loss analyses, and continuously monitor market trends.
• You support Sales and Customer Success teams with persuasive storylines, sales collateral and talking points.
• You run enablement workshops on positioning, competitive landscape and product updates.
• You act as the point of contact for strategic sales opportunities and competitive positioning.
• You conduct buyer interviews as well as win/loss analyses.
• You develop and maintain Ideal Customer Profiles (ICP) and buyer personas.
• Together with Customer Success you identify opportunities for retention, expansion and advocacy.
• You work closely with the central European marketing team.
• You ensure campaigns, content and communications consistently convey the product positioning.
• You define relevant KPIs such as win rate, sales cycle, content usage and launch success.
• You analyze results and derive actionable recommendations for management.

Senior Product Marketing Manager

• Own and manage the SiC product portfolio throughout the entire product lifecycle, including product positioning, specification definition, quality requirements and pricing strategy
• Define and drive the SiC product roadmap, identifying opportunities for innovation, optimisation and business growth
• Develop and execute the global SiC product strategy and long-term portfolio planning
• Deliver annual revenue and margin targets by driving cross-functional initiatives and ensuring successful execution of business plans
• Lead New Product Introduction (NPI) activities to achieve business case objectives and accelerate market adoption
• Own business case development, execution and fulfilment throughout the product lifecycle
• Conduct market intelligence activities, including competitor benchmarking, technology trend monitoring and application analysis
• Act as the key interface between product marketing, development, operations, quality, sales and other Business Group stakeholders
• Support customer engagement activities and translate market requirements into actionable product strategies

Senior Product Marketing Manager – SiC

• Interface ownership: You own the interface between Commercial and Product — from structured needs analysis within the Sales team to prioritized handover to Product Management and feedback loops back to Sales
• Roadmap & market feedback: You ensure customer and market feedback flows directly into the product roadmap — driven by data and business cases rather than gut feeling
• Sales enablement: You own the Product Playbook from a commercial perspective and translate new features and release notes into clear, sales-ready value propositions instead of technical datasheets
• GTM & launch execution: Together with Account Management and Business Development you develop playbooks and pitch materials and ensure new features are successfully sold across existing and new verticals
• Cross-functional collaboration: As the connecting link between Product, Sales, Marketing and Operations you structure alignment, drive decisions forward and report directly to the Head of Business Development

GTM Enablement Manager

• Aufbau und Skalierung unserer Go-to-Market-Machine
• Automatisierung & Optimierung von Vertriebs- und Marketingprozessen
• Enge Zusammenarbeit mit Sales, Marketing und Produkt
• Konzeption und Implementierung der GTM-Strategie für SaaS
• Aufbau von Automatisierungs-Pipelines (Lead-Generierung → Qualifizierung → Nurture → Conversion)
• Implementierung, Betreuung und Optimierung von Marketing & Sales-Technologien (z. B. CRM, Sales Engagement Tools)
• Tracking, Attribution und KPI-Dashboard-Setup zur Performance-Messung
• Identifikation, Priorisierung und Umsetzung von Wachstumshebeln
• Zusammenarbeit mit Sales zur Verbesserung von Lead-Follow-Up, Scoring und Abschlussraten
• Cross-funktionale Projekte mit Produkt & Customer Success für bessere Activation & Retention

GTM-Experte, B2B SaaS – Fokus Automation

• Act as the CEO’s right hand, helping drive all strategic and operational topics.
• Direct exposure to customers and potential partners – build relationships, create trust and help close new deals.
• Build the structures, processes, and culture of a rapidly scaling AI company.
• Develop and execute our sales and go-to-market strategy: from conceptualizing our approach, to first pitch, to closing deals.
• Work hand in hand with our AI product team to align commercial priorities with cutting-edge product development.
• Shape and evolve our storytelling and messaging for clients, partners, and investors.
• Own high-impact, high-autonomy strategic projects.

GTM Intern

• managing key funnels and conversion metrics: analyzing the user journey from the first click to purchase, identifying bottlenecks, and launching hypotheses to improve conversion rates;
• identifying gaps in current user journeys, setting tasks for landing page, offer, and nurturing mechanism tests together with marketing, design, and sales teams;
• building strong synchronization between Marketing, Product, and Sales: collecting insights from the sales team (objections, customer pain points, buyer profiles) and translating them into acquisition, content, and product launch decisions;
• participating in launches of new features, courses, and major internal launches within existing brands;
• ensuring that offers across landing pages, creatives, email communications, and sales scripts remain consistent and aligned with the motivations of the target audience;
• working in a hypothesis-driven growth environment: testing ideas, measuring results, and scaling initiatives that positively impact revenue.

Product Marketing Manager, German (B1-B2)

• Drive US GTM. Own the go-to-market motion for the US audience end-to-end: positioning, narrative, launches, and the campaigns and assets that turn US interest into pipeline and customers. Pick the plays that move the business and measure what changed.
• Shape trust in the market. Build voize's credibility with a skeptical US senior-care buyer over time - the proof stack, references, case studies, and clinical evidence that make a German story land in the US and compound into durable brand trust.
• Build US marketing from scratch. Stand up the function: messaging for the US audience, content, sales enablement (decks, battlecards, talk tracks, one-pagers), comms, and media work with support from our German marketing org.
• Be the market's voice internally. Run customer and pilot feedback loops back into Product and leadership; become voize's internal source of truth on the US buyer.
• Reframe, don't transplant. Translate DACH value (quality & transparency) into the US value story (reimbursement capture, survey/audit-risk reduction, staffing relief), and own the judgment of what carries over and what doesn't.

Senior Product Marketing Manager – US

• Conduct in-depth market and industry research to identify target companies impacted by specific regulations and aligned with our ideal customer profile.
• Translate regulatory and product insights into actionable account-targeting strategies that support our business development and marketing initiatives.
• Identify relevant decision-makers and buying centers within target organizations and build high-quality account and contact lists for outreach campaigns.
• Maintain accurate and structured datasets while leveraging research tools and business intelligence platforms to generate actionable insights.
• Work closely with Business Development, Marketing, and GTM leadership teams to support strategic projects and priority growth initiatives.
• Utilize modern AI and research tools to improve research quality, accelerate workflows, and continuously optimize go-to-market processes.

Working Student – GTM Strategy Analyst

• Understand and test Go-to-Market: You will work directly on our go-to-market activities and help determine how we acquire new customers.
• Validate hypotheses: You will support the planning and execution of small tests and experiments (e.g., new channels, new messaging, new processes).
• Align numbers with reality: You will analyze simple but key metrics: cost per lead, appointment rate, quality of conversations, and conversion.
• Observe and improve processes: You will review existing workflows (e.g., appointment setting, handovers, follow-ups) and propose ways to make them more efficient or effective.
• Close collaboration with the GTM team: You will work closely with the GTM team and coordinate with Sales, Marketing, and Customer Success.
• Learn how growth really happens: You will gain an honest insight into the early growth stages of a company and understand how go-to-market decisions are made, adjusted, or abandoned.

Founder Associate – Go-to-Market

• Schnittstellen-Ownership: Du verantwortest die Schnittstelle zwischen Commercial und Product – von der strukturierten Bedarfsanalyse im Sales-Team bis zur priorisierten Übergabe an das Produktmanagement sowie den Rückfluss an Sales
• Roadmap & Marktfeedback: Du stellst sicher, dass Kunden- und Marktfeedback direkt in die Produkt-Roadmap einfließen – daten- und business-case-getrieben, statt nach Bauchgefühl
• Sales Enablement: Du besitzt das Product Playbook aus kommerzieller Sicht und übersetzt neue Features und Release Notes in klare, verkaufsstarke Value Propositions statt technischer Datenblätter
• GTM & Launch-Execution: Gemeinsam mit dem Account Management und Business Development entwickelst du Playbooks sowie Pitch-Materialien und stellst sicher, dass neue Features in bestehenden und neuen Verticals erfolgreich verkauft werden
• Teamübergreifende Kollaboration: Als bindendes Glied zwischen Product, Sales, Marketing und Operations strukturierst du das Alignment, treibst Entscheidungen voran und berichtest direkt an den Head of Business Development

GTM Strategist

• Owning positioning, messaging, value propositions, and executing go-to-market strategies for Semrush Enterprise's AI Optimization (AIO) and SEO solutions.
• Defining target audiences, customer segments, and buyer personas through market, customer, and competitive research.
• Partnering with Product Management to bring customer and market insights into roadmap discussions, while leading launch readiness and cross-functional coordination across Product, Sales, Customer Success, Content, PR, and Demand Generation teams.
• Acting as the voice of the customer by synthesizing feedback, usage patterns, win/loss insights, and market trends to translate them into actionable recommendations for product and commercial teams.
• Monitoring developments and conducting analysis across AI-powered search, SEO, digital discovery platforms, and competitive solutions to identify opportunities, risks, and emerging trends.
• Defining and evolving the product and category narrative for AI visibility, AI search optimization, and enterprise SEO, collaborating with Content, Communications, and Executive stakeholders.
• Identifying opportunities to leverage proprietary Semrush data, customer insights, and market trends to create original thought leadership, supporting analyst relations, customer advocacy, and external-facing initiatives.
• Creating high-impact sales enablement materials (pitch decks, one-pagers, battlecards, presentations) to equip sales and customer-facing teams with messaging and proof points that improve commercial effectiveness.
• Developing customer success stories, use cases, and business value frameworks, while supporting strategic customer conversations, executive briefings, and industry events.
• Measuring, tracking, and reporting on key indicators (adoption, pipeline influence, market engagement, commercial impact) to continuously refine messaging and go-to-market approaches.

Product Marketing Manager, Enterprise

• Define and develop the product segment strategy and create roadmaps
• Develop value propositions and go to market plans
• Own pricing strategy
• Analyze competition and market landscape
• Initiate business cases
• Build customer relationships

• Drive the EMEA marketing strategy for the Neurovascular therapy area in alignment with global priorities
• Lead product launches and lifecycle management across EMEA markets with strong field execution focus
• Partner closely with Sales on go-to-market execution, pricing discussions, and regional commercial initiatives
• Support demand planning and forecasting inputs for the Neurovascular portfolio in collaboration with cross-functional teams
• Develop and localize marketing materials and sales enablement tools for physicians and clinical stakeholders
• Actively support EMEA congresses, customer workshops, physician trainings, and hospital visits
• Build and maintain strong relationships with KOLs, clinical partners, and key stakeholders through continuous field engagement
• Gather and translate insights from the field, customers, and competitors into actionable input for execution and planning
• Monitor key business metrics such as sales performance, market dynamics, and customer feedback to support ongoing optimization

Neurovascular EMEA Product Marketing Manager

• - Define the overarching platform narrative
• - Develop differentiated positioning against point solutions and legacy systems
• - Translate product capabilities into executive-level business impact
• - Establish category authority through thought leadership
• - Design and operationalize a tiered launch framework
• - Create standardized global launch playbooks and Bill of Materials
• - Align Product, Sales, and Demand Gen for each launch
• - Measure launch impact on pipeline and revenue
• - Define ICP segmentation and vertical strategy
• - Develop persona-based value propositions
• - Partner on pricing and packaging inputs
• - Support cross-sell and platform bundling strategy
• - Build executive sales narratives and messaging frameworks
• - Develop competitive positioning and battlecards
• - Improve win rates through structured enablement
• - Build and lead a high-performance Product Marketing team
• - Clarify charters across PMM, Content, and Analyst Relations
• - Partner with the CMO on marketing operating model evolution

Head of Product Marketing

• Define the overarching platform narrative
• Develop differentiated positioning against point solutions and legacy systems
• Translate product capabilities into executive-level business impact
• Establish category authority through thought leadership
• Design and operationalize a tiered launch framework
• Create standardized global launch playbooks and Bill of Materials
• Align Product, Sales, and Demand Gen for each launch
• Measure launch impact on pipeline and revenue
• Define ICP segmentation and vertical strategy
• Develop persona-based value propositions
• Partner on pricing and packaging inputs
• Support cross-sell and platform bundling strategy
• Build executive sales narratives and messaging frameworks
• Develop competitive positioning and battlecards
• Improve win rates through structured enablement
• Build and lead a high-performance Product Marketing team
• Clarify charters across PMM, Content, and Analyst Relations
• Partner with the CMO on marketing operating model evolution

• Verantworte als Projekt Lead und GTM Experte die Kundenbeziehung und den strategischen Erfolg unserer Kunden-Kollaborationen
• Begleite unsere Kunden zusammen mit unseren GTM Engineers selbstständig durch die gesamte Peakora Journey: von der strategischen Planung bis zur erfolgreichen Umsetzung inkl. Resultate, Zufriedenheit, und Vertragsverlängerungen
• Triff strategische Entscheidungen zu ICP-Definition, Messaging, Conversion-Strategien und Kanalauswahl, gemeinsam mit unseren GTM Engineers und deinen Kunden
• Steuere Market Mapping, Conversion-Strategie-Design und Kampagnen-Launches für unsere Kunden
• Koordiniere die Zusammenarbeit zwischen internen Teams und Kunden für eine reibungslose Projektabwicklung

Product Marketing jobs in Germany

See all jobs on JobTailor

Go-to-Market Manager

Senior Product Marketing Manager

Senior Product Marketing Manager – SiC

GTM Enablement Manager

GTM-Experte, B2B SaaS – Fokus Automation

GTM Intern

Product Marketing Manager, German (B1-B2)

Senior Product Marketing Manager – US

Working Student – GTM Strategy Analyst

Founder Associate – Go-to-Market

GTM Strategist

Product Marketing Manager, Enterprise

Senior Product Marketing Manager

Neurovascular EMEA Product Marketing Manager

Head of Product Marketing

Head of Product Marketing

Go-To-Market Expert / Project Lead – DE sprechend