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Senior Product Marketing Manager – US
voizeSenior Product Marketing Manager at voize driving US market growth through strategic marketing initiatives. Building credibility in the senior care industry while creating a self-standing US marketing engine.
About the role
Key responsibilities & impact- Drive US GTM. Own the go-to-market motion for the US audience end-to-end: positioning, narrative, launches, and the campaigns and assets that turn US interest into pipeline and customers. Pick the plays that move the business and measure what changed.
- Shape trust in the market. Build voize's credibility with a skeptical US senior-care buyer over time - the proof stack, references, case studies, and clinical evidence that make a German story land in the US and compound into durable brand trust.
- Build US marketing from scratch. Stand up the function: messaging for the US audience, content, sales enablement (decks, battlecards, talk tracks, one-pagers), comms, and media work with support from our German marketing org.
- Be the market's voice internally. Run customer and pilot feedback loops back into Product and leadership; become voize's internal source of truth on the US buyer.
- Reframe, don't transplant. Translate DACH value (quality & transparency) into the US value story (reimbursement capture, survey/audit-risk reduction, staffing relief), and own the judgment of what carries over and what doesn't.
Requirements
What you’ll need- 5+ years in (Product) Marketing in B2B SaaS
- Commercial instinct: You think in pipeline and ROI and understand how deals are won and lost, not just open rates.
- US market understanding: Ideally worked in regulated industries like healthcare. You know how to translate and do not just transplant.
- Strong cross-functional collaborator: especially with Sales; sets messaging standards without burning bridges.
- A first-in-market or 0→1 builder: you've built marketing for a company or market from near-zero, prioritize hard, and are AI-native in how you work.
- AI-native: you already run parts of the job with AI; your knowledge and skills run deep.
- Native-level command of US English: you write crisp, credible copy for a US clinical buyer.
- Ideally Berlin based, and open to travel occasionally to the US.
Benefits
Comp & perks- Generous perks: 30 vacation days plus your birthday off
- Germany Transport Ticket
- Urban Sports Club
- Regular company off-sites
- Access to learning platforms such as Blinkist and Audible
- Free language courses
- Flexible working hours and a good hybrid set-up
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Go-To-Market StrategyMessaging DevelopmentSales EnablementContent CreationPipeline ManagementROI AnalysisMarket PositioningCustomer Feedback IntegrationClinical Evidence DevelopmentRegulatory Compliance Knowledge
Soft Skills
Cross-Functional CollaborationCommercial InstinctTrust BuildingCommunication SkillsAdaptability