Senior Product Marketing Manager – SiC

Nexperia

Product Marketing Manager at Nexperia driving growth and strategy for SiC products in the semiconductor industry. Collaborating with R&D and sales teams to innovate and market effectively.

Posted 7/15/2026full-timeHamburg • 🇩🇪 GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing the SiC product portfolio, including product lifecycle management, market strategy development, and cross-functional collaboration. Proven ability to drive revenue growth through innovative product strategies and strong customer engagement.

Highest-signal resume keywords

SiC Product ManagementPower Semiconductors KnowledgeBusiness Case DevelopmentCross-Functional Project LeadershipMarket Intelligence Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Lifecycle ManagementProduct PositioningSpecification DefinitionQuality RequirementsPricing StrategyNew Product Introduction (NPI)Analytical Problem-SolvingElectronic Hardware Systems UnderstandingBusiness Portfolio GrowthMarket Requirements Translation

Soft Skills

Excellent Communication SkillsInfluencing SkillsPresentation SkillsEntrepreneurial MindsetCustomer Focus

Certifications & Qualifications

Master's Degree in Electrical EngineeringMaster's Degree in Semiconductor Physics

Industry Keywords

SemiconductorPower ElectronicsMarket AdoptionCompetitor BenchmarkingTechnology Trend MonitoringApplication AnalysisInternational Travel

About the role

Key responsibilities & impact

Own and manage the SiC product portfolio throughout the entire product lifecycle, including product positioning, specification definition, quality requirements and pricing strategy
Define and drive the SiC product roadmap, identifying opportunities for innovation, optimisation and business growth
Develop and execute the global SiC product strategy and long-term portfolio planning
Deliver annual revenue and margin targets by driving cross-functional initiatives and ensuring successful execution of business plans
Lead New Product Introduction (NPI) activities to achieve business case objectives and accelerate market adoption
Own business case development, execution and fulfilment throughout the product lifecycle
Conduct market intelligence activities, including competitor benchmarking, technology trend monitoring and application analysis
Act as the key interface between product marketing, development, operations, quality, sales and other Business Group stakeholders
Support customer engagement activities and translate market requirements into actionable product strategies

Requirements

What you’ll need

Master's degree in Electrical Engineering, Semiconductor Physics or a related technical discipline
At least 7 years of experience in product marketing, product management or a similar commercial semiconductor role
Strong knowledge of power semiconductors, with experience in SiC, power electronics or related applications being highly desirable
Understanding of electronic hardware systems and customer application requirements
Demonstrated ability to develop business cases and drive product portfolio growth
Strong analytical and structured problem-solving skills
Excellent communication, influencing and presentation skills
Entrepreneurial mindset with a strong customer focus and commercial awareness
Experience leading cross-functional projects and influencing stakeholders in a matrix organisation
Ability to work effectively across international and multicultural teams
Fluent English language skills, both written and spoken
Willingness to travel internationally (approximately 10–15%)

Benefits

Comp & perks

Flexible working hours and possibility of overtime reduction to maintain a Work-Life-Balance
Unlimited employment contract with a competitive salary and supplementary voluntary employee benefits
A wide variety of training courses and career development options
Numerous further benefits, such as retirement provisions, travel allowance for the HVV public transport ticket, company events, sports and leisure activities, employee discounts and even more