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Product Marketing Manager, German (B1-B2)
ITCareerHubProduct Marketing Manager driving conversion metrics and marketing strategies for Negentrix Holding's EdTech products. Collaborating across teams to optimize user journeys and improve revenue.
About the role
Key responsibilities & impact- managing key funnels and conversion metrics: analyzing the user journey from the first click to purchase, identifying bottlenecks, and launching hypotheses to improve conversion rates;
- identifying gaps in current user journeys, setting tasks for landing page, offer, and nurturing mechanism tests together with marketing, design, and sales teams;
- building strong synchronization between Marketing, Product, and Sales: collecting insights from the sales team (objections, customer pain points, buyer profiles) and translating them into acquisition, content, and product launch decisions;
- participating in launches of new features, courses, and major internal launches within existing brands;
- ensuring that offers across landing pages, creatives, email communications, and sales scripts remain consistent and aligned with the motivations of the target audience;
- working in a hypothesis-driven growth environment: testing ideas, measuring results, and scaling initiatives that positively impact revenue.
Requirements
What you’ll need- 3–4 years of experience in marketing / PMM / growth / product marketing, preferably in EdTech, SaaS, or products with a long sales cycle and high ticket size
- strong understanding of marketing analytics and product metrics: CPL, ROMI, CR1 / CR2, funnel conversion metrics
- ability to make data-driven decisions even when datasets are limited or imperfect
- deep understanding of the following chain: audience → message → product → landing page → target action
- experience conducting custdev interviews, JTBD interviews, competitor analysis, and deep audience segmentation based on pain points and jobs-to-be-done rather than demographics alone
- AI literacy is mandatory: ability to use AI tools for research, insight synthesis, hypothesis generation, and workflow acceleration
- native-level Russian (C2) and German proficiency at B1 level or higher
- high level of autonomy, ability to confidently defend ideas before stakeholders, and ability to work cross-functionally.
Benefits
Comp & perks- work with a smart, impactful EdTech product
- fully remote work from all over the world (excluding Russia & Belarus)
- service agreement with a German company
- monthly compensation of €2300–2500
- access to courses offered by our educational center
- paid vacation days and sick leave allowance
- opportunity to work in a flexible startup environment where professional and career growth are highly valued
- all the necessary tools and resources to build strong cases and grow together with the project.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CPLROMIFunnel Conversion MetricsAudience SegmentationJobs-To-Be-Done AnalysisHypothesis TestingData-Driven Decision MakingConversion Rate OptimizationFeature Launch ManagementSales Funnel Management
Soft Skills
AutonomyStakeholder CommunicationIdea Defense