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Product Marketing

• managing key funnels and conversion metrics: analyzing the user journey from the first click to purchase, identifying bottlenecks, and launching hypotheses to improve conversion rates;
• identifying gaps in current user journeys, setting tasks for landing page, offer, and nurturing mechanism tests together with marketing, design, and sales teams;
• building strong synchronization between Marketing, Product, and Sales: collecting insights from the sales team (objections, customer pain points, buyer profiles) and translating them into acquisition, content, and product launch decisions;
• participating in launches of new features, courses, and major internal launches within existing brands;
• ensuring that offers across landing pages, creatives, email communications, and sales scripts remain consistent and aligned with the motivations of the target audience;
• working in a hypothesis-driven growth environment: testing ideas, measuring results, and scaling initiatives that positively impact revenue.

Product Marketing Manager, German (B1-B2)