Head of Product Marketing

osapiens

Head of Product Marketing responsible for defining strategic narratives at osapiens. Leading product marketing efforts for sustainability-driven enterprise software solutions.

Posted 6/2/2026full-timeMünchen • 🇩🇪 GermanyLeadWebsite

About the role

Key responsibilities & impact

- Define the overarching platform narrative
- Develop differentiated positioning against point solutions and legacy systems
- Translate product capabilities into executive-level business impact
- Establish category authority through thought leadership
- Design and operationalize a tiered launch framework
- Create standardized global launch playbooks and Bill of Materials
- Align Product, Sales, and Demand Gen for each launch
- Measure launch impact on pipeline and revenue
- Define ICP segmentation and vertical strategy
- Develop persona-based value propositions
- Partner on pricing and packaging inputs
- Support cross-sell and platform bundling strategy
- Build executive sales narratives and messaging frameworks
- Develop competitive positioning and battlecards
- Improve win rates through structured enablement
- Build and lead a high-performance Product Marketing team
- Clarify charters across PMM, Content, and Analyst Relations
- Partner with the CMO on marketing operating model evolution

Requirements

What you’ll need

- 12+ years in B2B SaaS Product Marketing
- Experience leading multi-product portfolios
- Proven success scaling PMM teams
- Strong international GTM experience
- Executive presence with founders and board

Benefits

Comp & perks

- A purpose-driven mission tackling complex sustainability challenges whilst working alongside global industry pioneers
- Room for creativity through collaborative teamwork and an open communication culture
- Flexibility and team bonding with our hybrid work options
- Fuel for your growth journey, both personally and professionally
- Sustainable mobility options, promoting eco-friendly commuting solutions
- Fun team events and outings with our global teams
- Inspiring workspaces in Munich and beyond

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B SaaSProduct MarketingGTM strategycompetitive positioninglaunch frameworkpersona-based value propositionspricing strategysales enablementpipeline measurementcategory authority

Soft Skills

executive presenceleadershipcommunicationcollaborationstrategic thinkingthought leadershipteam buildingcross-functional alignmentnarrative developmentimpact measurement