Head of Product Marketing

osapiens

Head of Product Marketing defining and scaling strategic narratives for osapiens' enterprise software platform. Leading product marketing efforts and global launch excellence for sustainability-driven solutions.

Posted 6/2/2026full-timeMannheim • 🇩🇪 GermanyLeadWebsite

About the role

Key responsibilities & impact

Define the overarching platform narrative
Develop differentiated positioning against point solutions and legacy systems
Translate product capabilities into executive-level business impact
Establish category authority through thought leadership
Design and operationalize a tiered launch framework
Create standardized global launch playbooks and Bill of Materials
Align Product, Sales, and Demand Gen for each launch
Measure launch impact on pipeline and revenue
Define ICP segmentation and vertical strategy
Develop persona-based value propositions
Partner on pricing and packaging inputs
Support cross-sell and platform bundling strategy
Build executive sales narratives and messaging frameworks
Develop competitive positioning and battlecards
Improve win rates through structured enablement
Build and lead a high-performance Product Marketing team
Clarify charters across PMM, Content, and Analyst Relations
Partner with the CMO on marketing operating model evolution

Requirements

What you’ll need

12+ years in B2B SaaS Product Marketing
Experience leading multi-product portfolios
Hands-on experience applying AI tools and AI-enabled workflows across product marketing, GTM execution, customer insights, and content development
Proven success scaling PMM teams
Strong international GTM experience
Executive presence with founders and board

Benefits

Comp & perks

A purpose-driven mission tackling complex sustainability challenges whilst working alongside global industry pioneers
Room for creativity through collaborative teamwork and an open communication culture
Flexibility and team bonding with our hybrid work options
Fuel for your growth journey, both personally and professionally
Sustainable mobility options, promoting eco-friendly commuting solutions
Fun team events and outings with our global teams
Inspiring workspaces in Mannheim and beyond

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B SaaS Product MarketingAI toolsAI-enabled workflowsGTM executioncustomer insightscontent developmentcompetitive positioningpricing strategylaunch impact measurementpersona-based value propositions

Soft Skills

executive presenceleadershipcross-functional collaborationthought leadershipcommunicationstrategic thinkingteam buildingorganizational skillsenablementnarrative development