Product Marketing Manager, Enterprise

Semrush

Product Marketing Manager leading go-to-market strategies for AI Optimization and SEO solutions at Semrush. Collaborating with cross-functional teams to drive adoption and revenue growth in enterprise organizations.

Posted 6/19/2026full-timeBerlin • 🇩🇪 GermanyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Owning positioning, messaging, value propositions, and executing go-to-market strategies for Semrush Enterprise's AI Optimization (AIO) and SEO solutions.
Defining target audiences, customer segments, and buyer personas through market, customer, and competitive research.
Partnering with Product Management to bring customer and market insights into roadmap discussions, while leading launch readiness and cross-functional coordination across Product, Sales, Customer Success, Content, PR, and Demand Generation teams.
Acting as the voice of the customer by synthesizing feedback, usage patterns, win/loss insights, and market trends to translate them into actionable recommendations for product and commercial teams.
Monitoring developments and conducting analysis across AI-powered search, SEO, digital discovery platforms, and competitive solutions to identify opportunities, risks, and emerging trends.
Defining and evolving the product and category narrative for AI visibility, AI search optimization, and enterprise SEO, collaborating with Content, Communications, and Executive stakeholders.
Identifying opportunities to leverage proprietary Semrush data, customer insights, and market trends to create original thought leadership, supporting analyst relations, customer advocacy, and external-facing initiatives.
Creating high-impact sales enablement materials (pitch decks, one-pagers, battlecards, presentations) to equip sales and customer-facing teams with messaging and proof points that improve commercial effectiveness.
Developing customer success stories, use cases, and business value frameworks, while supporting strategic customer conversations, executive briefings, and industry events.
Measuring, tracking, and reporting on key indicators (adoption, pipeline influence, market engagement, commercial impact) to continuously refine messaging and go-to-market approaches.

Requirements

What you’ll need

5+ years of experience in Product Marketing, Product Strategy, Segment Marketing, or related B2B SaaS roles.
Strong understanding of the rapidly evolving AI search ecosystem (LLM-powered search, AI assistants, brand visibility challenges) and familiarity with platforms such as ChatGPT, Google AI Overviews, Gemini, and Perplexity.
Proven experience building positioning, messaging, and go-to-market strategies for technology products, with a strong understanding of enterprise buying journeys and sales motions.
Exceptional written and verbal communication skills, with the ability to translate complex technical concepts into clear business value.
Experience conducting market, customer, and competitive research, showing a demonstrated ability to combine strategic thinking with hands-on execution and data-driven decision-making.
Strong stakeholder management and cross-functional collaboration skills to operate effectively in fast-moving environments.
Intellectual curiosity and a passion for understanding emerging technologies, market shifts, and the future of digital discovery.

Benefits

Comp & perks

Unlimited PTO
Hobby & team building budget allowance
Employee Support Program
Loss of family member financial aid
Employee Resource Groups

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Product MarketingProduct StrategySegment MarketingB2B SaaSAI search ecosystemgo-to-market strategiesmarket researchcompetitive researchdata-driven decision-makingsales enablement

Soft Skills

written communicationverbal communicationstrategic thinkingstakeholder managementcross-functional collaborationintellectual curiositypassion for emerging technologies