Go-to-Market Manager

Mendato

Go-to-Market Manager managing campaign planning and execution for software features at Mendato GmbH. Collaborating on market analysis and creating content across various platforms in a hybrid setup.

Posted 7/23/2026full-timeHamburg • 🇩🇪 GermanyMid-LevelSenior💰 €42,000 - €55,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Go-to-Market strategies, product marketing, and digital marketing, particularly in B2B/SaaS environments. Proficient in social media management, content creation, and copywriting, with strong skills in video and image editing.

Highest-signal resume keywords

Go-to-Market StrategyDigital MarketingPPC AdvertisingContent CreationFluent German

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-to-MarketProduct MarketingDigital MarketingPPCCopywritingContent ProductionImage EditingVideo EditingSocial Media ManagementMarket Analysis

Soft Skills

CreativityIndependent WorkingStructured Working Style

Tools & Technologies

CanvaPhotoshopPremiereInstagramTikTokLinkedIn

Industry Keywords

B2BSaaSLead GenerationTrade ShowsCompetitor Analysis

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Go-to-Market & Launches – Planning and execution of campaigns to launch new software features
Market & Target Audience Analysis – Analyzing competitors and refining our target audience messaging
Social Media & Content – Strategically managing and growing our channels (Instagram, TikTok, LinkedIn) and producing video, image, and written content
Content Production – Creating, editing and designing promotional materials and videos (e.g., with Canva, Photoshop, Premiere)
Copywriting – Writing compelling copy for ads, social media, website and newsletters
Events & Ads – Supporting trade shows (live content) and assisting with lead generation through ads

Requirements

What you’ll need

Some initial experience in Go-to-Market, Product Marketing or Digital Marketing (ideally B2B/SaaS)
Experience with PPC
Confident handling of social media, content creation, and image/video editing
Creativity, a good sense for digital trends and strong copywriting skills
Independent, structured working style
Fluent German skills, both written and spoken

Benefits

Comp & perks

26 days of vacation, increasing by one day each year
Full equipment: laptop, software & company phone included
A small, motivated team with short decision-making paths
Plenty of creative freedom and the opportunity to actively shape our product
Job ticket for convenient and sustainable commuting
Urban Sports Club membership for an active balance to work life