Mendato

Product Marketing

• Go-to-Market & Launches – Planning and execution of campaigns to launch new software features
• Market & Target Audience Analysis – Analyzing competitors and refining our target audience messaging
• Social Media & Content – Strategically managing and growing our channels (Instagram, TikTok, LinkedIn) and producing video, image, and written content
• Content Production – Creating, editing and designing promotional materials and videos (e.g., with Canva, Photoshop, Premiere)
• Copywriting – Writing compelling copy for ads, social media, website and newsletters
• Events & Ads – Supporting trade shows (live content) and assisting with lead generation through ads

Go-to-Market Manager