Senior Product Marketing Manager

PIPA Engagement

Senior Product Marketing Manager building the product marketing function for Catapult Analytics. Collaborating with product management, sales, and marketing to drive market positioning and growth.

Posted 7/17/2026full-timeHamburg • 🇩🇪 GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing with a focus on go-to-market strategy, competitive analysis, and customer engagement. Proficient in developing compelling messaging and positioning while leveraging analytical skills to drive data-informed decisions.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market StrategyCompetitive IntelligenceB2B SaaS EnvironmentAnalytical Mindset

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Market AnalysisWin/Loss AnalysisBuyer InterviewsKPI DefinitionSales Enablement

Soft Skills

Excellent CommunicationTeam OrientationPersuasivenessCustomer FocusEntrepreneurial Thinking

Tools & Technologies

SalesforceHubSpotGongKlueCrayon

Industry Keywords

Product Marketing ManagerB2BSaaSCustomer SuccessSales Collateral

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

You develop the positioning, value proposition and messaging architecture for Catapult Analytics.
You translate complex product features into clear, compelling benefits for different audiences.
You own the go-to-market strategy for new features and product releases — from planning through to measuring success.
You analyze competitors, conduct win/loss analyses, and continuously monitor market trends.
You support Sales and Customer Success teams with persuasive storylines, sales collateral and talking points.
You run enablement workshops on positioning, competitive landscape and product updates.
You act as the point of contact for strategic sales opportunities and competitive positioning.
You conduct buyer interviews as well as win/loss analyses.
You develop and maintain Ideal Customer Profiles (ICP) and buyer personas.
Together with Customer Success you identify opportunities for retention, expansion and advocacy.
You work closely with the central European marketing team.
You ensure campaigns, content and communications consistently convey the product positioning.
You define relevant KPIs such as win rate, sales cycle, content usage and launch success.
You analyze results and derive actionable recommendations for management.

Requirements

What you’ll need

Several years of experience (minimum 3–5 years) in product marketing, ideally in a B2B SaaS environment.
Experience successfully bringing products or features to market.
Ideally experience as the first Product Marketing Manager or in establishing new processes.
Proven collaboration with Product Management, Sales and Customer Success.
Excellent communication skills in German and English — both written and spoken.
Analytical mindset and experience making data-driven decisions.
Knowledge of competitive intelligence, market analysis and win/loss analysis.
Experience with common PMM tools such as Salesforce, HubSpot, Gong, Klue, Crayon or comparable solutions.
Entrepreneurial thinking, strong initiative and enthusiasm for building new structures.
Strong team orientation, persuasiveness and customer focus.

Benefits

Comp & perks

Unlimited learning and development budget.
Gallup StrengthsFinder for individual development.
Meal subsidy.
EGYM Wellpass.
Bike leasing.
Company pension plan.
Subsidy for the Deutschlandticket.
Flexible work arrangements and flexible working hours.
20 to 40 days of vacation.
One week per year working from abroad ("Sunshine Office").
Regular team events and retreats.
Modern working environment within an international team of over 30 nationalities.